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Online Giveaways – How They Can Benefit Your Shopify Store
Giveaways are an amazing marketing strategy. They can benefit both you and your customers, bringing in more sales and spreading the word about your product or service. Online giveaways are a great way to attract new customers, build brand awareness, and increase online sales. The main purpose of online giveaways is to generate traffic by attracting new visitors to their website, as well as loya...
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What Are Micro Conversions and How to Use It For Shopify
You might not have heard of a micro-conversion if you're new to eCommerce. It sounds like some kind of tech jargon that's confusing to those outside the industry but actually makes a lot of sense once you understand it. Micro conversions are small yet extremely valuable actions that users take on your Shopify website before they become customers. For example, when a website visitor notices an ...
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Bye 3rd Party Cookies, Hello to First-Party Data
Say goodbye to the days of guessing who your customers are and what they want. Third-party cookies in Google Chrome have already been “deprecated” (that means they’re on their way out!) and are slated to be completely removed. What does this mean for you? It means you should start leveraging first-party data so you can make the most data-driven marketing decisions possible. If you're still find...
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Embracing Sustainability for Digital Transformation
Digital transformation is the new black. It's easy to see why: Digital transformation provides an opportunity to create a sustainable competitive advantage, but what exactly does that mean? In short, digital transformation means more than just IT modernization; it also involves rethinking business models, processes, and strategies in light of new technologies. The most successful transformation...
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Scarcity Marketing: 6 Amazing Shopify Tactics
Fear of missing out is one of the strongest emotional triggers in marketing. But that’s not the only reason scarcity marketing is essential for your Shopify store. It helps you improve your credibility and increase trust in your brand, while also making faster sales. In this post, I’ll walk you through what scarcity marketing means and some innovative tactics to use effectively in your Shopify ...
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Shopify Website Navigation: Tips for a Seamless UX
The navigation on your website is the road that takes people to their destination, so it's important to make sure it's clear and easy to use. Think of your website as a highway: how do you know where you're going? With any sort of transportation, there need to be signs directing you in the right direction so that you don't get lost and end up somewhere else entirely. Similarly, for users to nav...
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Subscription Food and Beverage Websites on Shopify: The Essential Elements
For many food and beverage businesses, subscription services are a great way to improve their bottom line. In fact, some would say that the rise of food and beverage subscriptions is one of the most important trends in the food industry. If you're thinking about starting an F&B subscription business, you'll need a Shopify website that's more than just functional—you'll need a site that will...
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15 Ways to Improve your Shopify B2B customer experience
Many Shopify businesses often think that the best way to impress customers is through the quality of their products. While this may be true to some extent, it will not cut it in today's world. Customers today want more than ever before – they're looking for an experience beyond just your products. If you don't offer a unique customer experience, they will be intolerant, and we don't want that, ...
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Shopify Email: Create and Send Personalized Emails
Email marketing campaigns are an invaluable tool for eCommerce stores. They allow Shopify store owners to drive traffic back to their sites and make sales, while also building relationships with customers in a more personal way than social media or paid ads by offering value, like exclusive insights into your business, discounts, and promotions, educational content and resources, and much more....
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The 10 Best Shopify Bots for Sneaker Resellers
Shopify's popularity has ultimately translated into great success for its clients and developers. It's no wonder that Shopify is the platform of choice for many sneaker resellers who want to build a presence in the limited edition sneaker game. Building an eCommerce store on Shopify is not only easy, but it also offers several perks that might appeal to sneaker resellers. As we all know, sneake...
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10 Benefits of Content Marketing for Your Shopify Store
Content marketing isn't an option for e-commerce stores. It's a must. If you aren't using content strategy to drive traffic and build your brand, you're missing out on a good chunk of your potential customer base. Content marketing is a marketing technique that uses content-rich materials to attract and retain a clearly-defined audience – and ultimately drive profitable customer action. Fortuna...
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Effective CTAs: 6 Call-to-Action Tactics That Work
Subscribe. Buy now. Find out more. Consider all the times you've registered or purchased something online. Why did you do that? They were most likely the outcome of a well-crafted call to action (CTA). You might not have taken any action if you hadn't been attracted by the copy or design of the CTA or led to the sign-up process. As a result, your company must use effective CTAs to lead customer...
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