10 Benefits of Content Marketing for Your Shopify Store
Content marketing isn't an option for e-commerce stores. It's a must. If you aren't using content strategy to drive traffic and build your brand, you're missing out on a good chunk of your potential customer base.
Content marketing is a marketing technique that uses content-rich materials to attract and retain a clearly-defined audience – and ultimately drive profitable customer action.
Fortunately, with a well-executed content marketing strategy, you can attract new customers, increase sales and profits, engage customers through storytelling, and make your brand more recognizable in your industry.
If you’re in e-commerce, you should be using content marketing. Content marketing can help with SEO and drive traffic to your store. It can help establish your store as a thought leader and build a community of loyal followers and customers. Here are ten benefits of content marketing for Shopify stores:
1. Engage customers with educational content
Today, online content is more important than ever before. It's not enough to have a website anymore - people want to learn more about you and your business beyond your product offerings and contact information. That's why creating high-quality educational content is one of the best ways to engage customers, build trust, and drive conversions.
The best way to grow a following and build your brand is to create content that solves people's problems, demonstrates your expertise, offers value to them, and helps you get more conversions.
To be most effective, you must create content in all formats: blog posts, videos, infographics, podcasts, or even live webinars! It's also good practice to experiment with multiple types of media - such as photos or illustrations - and different types of content (e.g., 'how-to' guides). Finally, don't forget about how you distribute this information! Email newsletters, social media channels like Facebook or Instagram stories, etc., are all great ways to get your message out there.
Some of the key benefits of using educational content are listed below:
- With so much noise on the internet, it can be hard to cut through it with your marketing. Educational content is a great way to stand out and build trust with your target audience.
- Educational content builds credibility by showcasing your knowledge on a topic. It can also be used to build trust with your customers by showing them how you can help them solve a problem or meet their needs.
- Educational content helps you pull in leads by offering value to them (e.g., tips) and giving away freebies (e.g., cheat sheets). This will give you a better chance of getting more conversions.
2. Build your brand through brand storytelling
Brand storytelling is the process of creating content that speaks to your customers on an emotional level. Some businesses may be hesitant to tell a story, but it's important to remember that everyone has a story to tell—no matter how big or small.
The only thing that matters is whether or not you have a compelling story to tell. By defining the problem, you’re trying to solve for your audience and crafting content that reflects that, you will begin building a brand story.
This way, when someone reads one of your blog posts or listens to an interview with you where they learn more about how this problem can be solved—they will think, “oh yeah! That makes sense. I need this!”
Brands with strong stories often do better than brands with weak ones. Customers get emotional when they connect with what you have to offer, and they feel like they are part of something bigger than just themselves. If they relate to the problems you are solving for them and see how your product works as a solution, they will be more loyal to your brand long-term because of their relationship with you and what your company stands for.
3. Increase organic traffic to your website
Content marketing is a powerful way to increase your organic search engine traffic. It's not just a buzzword; it's something many of the world's largest companies are doing now. The two main goals of a content marketing strategy are to improve your search engine ranking and increase your conversion rate.
Improving your search engine ranking is the same as increasing your organic traffic.
Search engines like Google and Bing use their algorithms to determine what you see in their search results when you search for things. When you create high-quality content, it can help improve your rankings in these search results. This means more people will find and visit your site, which ultimately means more traffic for you.
Content can also help with SEO ranking improvement if it's written for the human reader, even though search engines will also be able to read it with ease.
Increasing your conversion rate is another major goal of content marketing. Your conversion rate is the number of people who become paying customers from those who visit your website. If you provide quality content, customers will be much more likely to trust what you're saying and convert into paying customers because they want whatever you're offering.
4. Boost sales and conversions
By promoting your products or services, you can increase the number of sales and conversions you get. This will result in an increase in average order value, average customer value, and repeat customers. You will have more regular customers, so they are more likely to refer you to other customers.
These results will improve your customer lifetime value (CLV), the length of time a customer spends with your business before they decide to stop using it or leave altogether. CLV is calculated by multiplying your average monthly revenue by 12 months and then subtracting what it costs you to acquire new customers every month (the acquisition cost).
5. Spend less on advertising
Content marketing—showing potential customers your products and services through articles, videos, and other non-commercial content you create—is a great way to get more traffic, conversions, and sales than advertising.
- It's cheaper. You can do it yourself or hire someone else to do it for you at a fraction of the cost of paid ads.
- It's more targeted. When done correctly, content marketing lets you speak directly to your audience about their biggest pain points and how you can help solve them—without them feeling like they're being sold something.
- It's more effective. Because content marketing helps build trust with potential customers over time, they'll be more likely to buy from you when the time comes if they've been following along with your story from the beginning rather than just seeing an ad for your store one day out of nowhere. The key is consistency and quality: keep writing regularly about problems relevant to your customers' lives, give them valuable advice that they can use to improve their situations, and tell stories that put them first before the features of your products and services.
6. Increase customer trust and engagement
When you rely on the content marketing game to win customers, you're allowing your customers to have a direct line of communication with you through valuable information. This builds trust and loyalty, which can make all the difference when closing a sale.
- If your company is well-known for giving useful information to your audience, they will be more likely to respond positively to any deal or offer you give them in the future. Their trust in you will also make them more likely to spend more money over time, because they know that the products or services are of high quality.
- Content marketing also helps you build relationships with potential customers by giving them valuable knowledge about your products or services before they buy anything from you. If a customer finds a blog post about how much he liked one of your products, for example, he'll be more likely to buy from your company again because he knows that he can rely on you for good products or services.
7. Dominate search engine results pages (SERPs)
If you want to dominate the SERPs, then the first thing to do is to make sure that your content is educational. That means there should be some useful information or tips that readers can take away with them.
If you want people to see your content, then you need branded keywords. The trick here is not to go overboard on branding—you don't have to use the same keyword repeatedly. Instead, try using it once in every paragraph so that Google knows what page they're looking at when searching for that particular term.
Originality counts! It doesn't count if someone else has already written about this topic (unless they wrote something different from what other sites are saying). So don't copy-paste someone else's posts into yours—make sure each piece of content has its own unique twist on things so as not to get penalized by Google algorithms which tend towards originality rather than plagiarism (and yes, it's been known to happen before).
8. Improve ROI for your marketing budget
When you create content for your Shopify store, you'll be able to reach more customers and turn them into loyal customers. This is because people are more likely to trust brands that they know.
Content marketing helps establish your brand as an authority in your field. It builds trust with potential customers by providing helpful information on the benefits of the products that you sell. It also gives them a way to learn more about the different features of your product without having to ask questions or read through long descriptions on the website.
By creating high-quality content for your Shopify store, you can improve ROI for marketing budgets by using less expensive channels like social media instead of paying for expensive ad campaigns or search engine optimization (SEO).
9. Helps you find new customers
Every business is looking for new customers. For example, if you own a restaurant, you want to find people who like food and restaurants to come in and eat at your place. The better you know your audience and the more you can speak directly to them, the more likely they will become customers.
Content marketing is one of the best ways to reach new customers. You can do this on social media, with blog posts and other forms of content that let potential customers get to know what you're about.
Over time, you'll start to find some people who like your stuff—and there's a chance they'll be interested in what else you offer. Remember that not everyone on Facebook or Twitter will be interested in your business. But if you're consistent and focused in your messaging, it will be easier for people who would be interested in what you offer to find out about it. And if they like what they see, they'll probably come back again!
10. Compete against big brands on a small budget
The power of content marketing is that you can compete against big brands and get the same exposure as they do, but at a fraction of the cost. A good example is how small businesses can use their blog or website to attract new customers. This can be done by providing useful information that people want to know about, such as tips and advice on a certain product or service.
When people find your content useful, they’ll be more likely to visit your store again in the future. That’s because they trust you now! You’re no longer just another shop on the Internet—you are now recognized as an expert in this field with valuable information for everyone who needs it!
Content marketing also helps build trust between potential clients and companies because it allows both parties to share information about each other through social media channels like Facebook groups, where members frequently interact with one another via comments sections where questions may arise regarding purchases made from both parties involved in any given transaction at hand.
Shopify stores can get many benefits from implementing a content marketing strategy.
- Content marketing is a great way to engage customers and find new ones.
- It also builds your brand's authority and trust, leading to higher conversions, SEO rankings, and lower marketing costs.
- Content marketing helps you increase organic traffic to your website by providing value for readers looking for this kind of thing.
Content marketing is one of the best ways for Shopify stores to grow in today’s increasingly competitive world. It’s a strategy that can bring a lot of value to your business and your customers while being relatively affordable compared to other forms of online marketing.
Content marketing can help you build brand awareness, drive traffic to your site, improve customer engagement, and more!
And because content creation on its own costs very little money (if any), it can be a great long-term investment and an effective way of building trust between you and your audience over time. Content marketing will work differently depending on how much time you want to put into it, so think about what makes sense based on where are now - there are no right or wrong answers here!Are you ready to start your own website? Want to give your Shopify shop a facelift? We'd be happy to work with you! Please contact us at 713-805-5888, email us at [email protected], or leave us a message here.