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Top 20 Rising Beauty Brands On Shopify To Learn From

The beauty industry is saturated. With new brands popping up daily, success is hard to come by for newcomers. For growing brands, it's even harder to stand out from the crowd. But there are a select few who are still able to ride against the tide.

In this article, we share with you 20 examples of rising beauty brands and companies on the Shopify platform. We’ve included brands that started out in 2018 to 2022 as well as some who have fallen out and made comebacks recently.

Perhaps by looking at these amazing stores, you’ll see what makes them stand out and what you can learn as you launch your own brand on Shopify.

  1. MFMG

For a long time, Tomi Gbeleyi felt like she was searching for the right beauty products to wear on her skin. She felt alienated by the lack of representation among makeup brands in her shade — until she created her own. That's how Makeup for Melanin Girls (MFMG) came about.

While makeup apps and channels for women of color with darker skin tones are scarce, MFMG has found success as a source for products that aren't photoshopped, feature lots of women of color, and don't fall into the same colorism traps as mainstream beauty ads. Since its initial Instagram post in 2016, this interactive space has garnered over 171,000 followers across all socials.

  1. NCLA Beauty

NCLA is a new generation of beauty that believes that makeup doesn’t need to come at the expense of animal testing, expanding waistlines, or unnecessary packaging. It also doesn’t need to be loaded with synthetic fillers and petrochemicals. 

Their goal is to bring their customers the best vegan and cruelty-free beauty products. You can call it eco-friendly luxury, and it’s a true testament to what modern women want today. Gorgeous packaging, effective products, and a company that cares.

  1. The Skin Nerd

Jennifer Rock (aka The Skin Nerd) launched The Skin Nerd in 2017. It is a skin-care-focused website offering education, curated brands, and innovative products. Skin consultations, The Skin Nerd book, instructional pieces (called “skinformation”), and the latest goods are highlighted on the company's website for anyone seeking skin improvement advice.

The Skin Nerd is a notable example of an eCommerce company that prioritizes educating its consumers. The website offers consultations for teens, pregnant women, as well as bridal boot camps.

  1. Soft Services

The beauty industry is one of the most wasteful industries in the world. The industry generates over 120 billion units of packaging annually, almost all of which are not recyclable. Five years after working together to bring the beauty industry into the digital age, Annie Kreighbaum and Rebecca Zhou founded Soft Services in 2019 to build a company that isn't exploitative of either the consumer or the environment.

In addition to its products, Soft Services' website has a unique layout and design that sets it apart from the competition. They even have Soft Services' Mass Index, a resource that holds expert articles, treatment information, and a growing visual collection of all kinds of body skin types.

  1. Skin Dope

Using CBD to soothe and nourish your skin is not a new idea. The benefits of this natural compound have been praised for years, but it takes time to gain an understanding of how this ingredient works – and with what type of application.

Josie Maran launched Skin Dope to harness the power of cannabis in skincare. This patented CBD and hemp skincare brand offer a range of products, including serums, lotions, and oil-infused exfoliators with CBD that are suitable for ages 18+ and all skin types.

  1. Moitié Cosmetics

Sima Mosbacher, a computer engineer who became the youngest female commercial airline pilot in the world at the age of 20, founded Moitié Cosmetics. It was during the rigorous pilot training that Sima first realized the need for long-wearing makeup.

Unlike other false eyelash products, Moitié Cosmetics offers a pair of 10-day lashes that allows women to leave the house with confidence, never having to worry about the hassle of re-applying false lashes, going to a lash salon, or applying mascara. Stick them on once and you're ready for 10 whole days. It's time-saving, semi-permanent and safe for long-term use.

  1. C’est Moi

C'est Moi takes clean, gentle, and effective to a new level. These fun and refreshing products are packed with vitamins, minerals, anti-oxidants, and calming botanicals that help improve the complexion while they soothe and pamper. 

This is a brand that aims to revolutionize the way people treat their skin. They focus on products that work in synergy with each other, delivering consistent and visible results. For those with blemish-prone or sensitive skin, C'est Moi could be a complete game-changer. The range is designed to eliminate bacteria and cleanse the skin deeply without irritating ingredients that are often found in harsher products.

  1. Elate Beauty

Elate Beauty is on a mission to make the cosmetics industry more sustainable. The team from Elate Beauty believes that no animal, human, or environment should be harmed to make cosmetic products. It’s a simple idea but they’re one of few brands out there actually working hard to make this mission a reality for their customers.

To make this more than just a goal, Elate makes all of its products using certified organic ingredients. They package their products in 100% biodegradable bamboo and ship them in homemade seed paper!

  1. Vapour Beauty

Vapour Beauty offers clean, skin-conscious makeup inspired by the wild beauty and landscape of Taos, New Mexico. Using a combination of active ingredients, these high-performance formulas are gentle on your skin while providing illuminating effects vs. traditional makeup. Founders Krysia Boinis and Kristine Keheley created Vapour Beauty to give consumers a healthier alternative to usual makeup brands.

  1. Fitglow Beauty

Inspired by nature and powered by compassion, Fitglow Beauty is a line of organic, cruelty-free, gluten-free, and vegan makeup and skincare made with plant-based ingredients. Their skincare and makeup are formulated to work in harmony with any skin type. Swimming, running, biking and paddleboarding? No worries. This makeup and skincare line is said to endure all.

Their products are even tested in different geographical locations to ensure the right products are designed for all weather conditions. Simply put: Fitglow Beauty is everything you need to make your skin radiant, supple, and youthful.

  1. Honey’s Handmade

Curated by Valiencia, Honey’s Handmade is a natural plant-based hair and skincare line that caters to consumers with any hair or skin type. The products are easy to use, multi-functional and packed with essential nutrients for healthy growth without the use of harsh toxic chemicals often filled with synthetic ingredients. 

  1. Furtuna Skin

Furtuna Skin is changing the world of beauty. Since starting late last year, the buzzy Italian skincare brand that originated with a love for foraged botanicals and exceptional innovation has witnessed a 10 per cent growth month-over-month amid the pandemic.

With their unique and very potent botanicals from the wild, founder Agatha Relota Luczo and her collaborator Kim Walls have captivated the attention of beauty insiders and customers alike, making natural efficacy and performance more remarkable than ever before.

  1. Skinfix

The award-winning Skinfix range, created by independent dermatologists, features clinically proven products, free from harsh chemicals and unnecessary irritants.

The company delivers precisely formulated blends of actives, emollients, herbs, minerals and antioxidants that help boost natural repair processes, defend against damaging stressors and restore the skin's moisture balance. 

  1. Buttah Skin

Buttah Skin believes that everyone deserves great skin. And this vision can be achieved through the use of their skincare products that are designed specifically to work with melanin rich skin tones.

Dorion Renaud launched Buttah Skin, a black-owned skincare company. The brand was designed for men and women with melanin-rich skin tones who wanted a more effective cosmetic routine. The company's goal is to offer skin with a high concentration of melanin the care it needs. They're doing this to help people of color feel more empowered while also caring for the skin they're in.

  1. Skin Gym

Skin Gym is for the active, modern woman who wants to take beauty into her own hands. It is a global leader in facial fitness, offering high quality and innovative beauty tools for every skin type, tone and concern. Skin Gym's non-invasive tools are more than just a beauty shot on Instagram; they are skincare essentials that encourage you to discover every curve and contour of your face while keeping up with the trends and providing the best in modern skincare. Skip the needles and fancy equipment, and take beauty into your own hands, one facial tool at a time.

  1. Heyday

Heyday was born out of the idea that taking care of your skin doesn’t have to be intimidating or expensive. Heyday is a one-stop skincare shop with customized facials and at-home routines crafted by expert aestheticians.

It's bringing expert skincare advice out of the spa and into your daily routine. Heyday is a people first company, bringing together human touch, expertise, and data to personalize and empower people to take care of their skin.

  1. Little Seed Farm

Little Seed Farm creates amazing products for your body, powered by the sun. Every product is handcrafted in small batches to preserve quality and freshness, in recyclable materials that are 100% solar powered.

Customers can choose from a variety of soap, salt scrub, and lotion bars that can be used for the face or body. They also offer gift packs that include multiple products. What's great is that such purchases help a small business grow and support sustainable farming practices.

  1. Bambu Earth

Bambu Earth is an organic skincare brand that takes a holistic approach to healthy skin, using all-natural products to restore skin to its natural state. With its mission centered around sustainability, the brand was created by Amber Hawthorne over 10 years ago and was acquired by Common Thread Collective’s in-house holding company, 4x400 - Common Thread Collective in early 2019.

Since then, it’s gone through a brand refresh which has helped the company get back on track and start rising again.

  1. Patchology

Patchology products are unlike any skin care you've ever experienced. With patches designed for each skin concern, and a whole lot of fun in every box, these products will make it easy for you to take care of your skin when you’re on the go – even if it’s just for five minutes.

Their new collection of patches is part of an innovative, multi-patented, derma soothing technology that supplies key active ingredients to skin, enhancing the appearance of open pores and improving elasticity. Patches can be applied during a commute, at lunch or spa break. With chemistry for your skin's needs and convenience for your busy life, Patchology has the answers to all your skincare needs.

  1. Yellow Beauty

Yellow Beauty is different from any other skincare product you've ever used. Right now it's the only skincare in the market using turmeric in its purest form. It's packed with anti-inflammatory and antioxidant properties that protect skin proteins from damage, keeping the skin firm and smooth. Plus, Yellow Beauty is blended with natural ingredients, like chamomile and aloe vera, to soothe irritation and redness. Who knew one ingredient could be so transformative?

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With over 400 clients served, Webinopoly is a leading web development agency with an experienced team of designers, developers, and marketers. Webinopoly combines a deep understanding of the eCommerce industry and its latest trends with proven success in building attractive and successful online stores. The agency specializes in designing custom themes for BigCommerce and Shopify, as well as website development, marketing, and SEO.

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