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Top 20 Swimwear Brands on Shopify

With COVID-19 restrictions loosening, swimming pools and beaches are opening up across the world. As people try to make up for lost time, they may also want to be more adventurous and visit more places. This could give the swimwear business a much-needed boost.

Pre-COVID trends are expected to pick up and more people will want to go on beach vacations, which will be great for many brands. Furthermore, with the introduction of various revolutionary performance fabrics that offer resistance to the harmful effects of UV radiation, the swimsuit industry is poised for a significant boost.

Summer is already here, but that doesn't mean you can't take advantage of this opportunity. Due to the easing of restrictions throughout the world, many individuals are taking their "revenge" travel these days. As summer approaches, many people are looking forward to laying their bodies down on warm beaches, and to do so, they'll need the perfect set of swimsuits (or at least two or three) for it.

Here are some of the best swimwear brands on Shopify killing it right now.

  1. Kylie Jenner Shop

Look, Kylie Jenner is the ultimate influencer. And she's not just an influencer—she's an entrepreneur. She started with a lip kit and then launched Kylie Cosmetics. Kylie has added another venture to her long list of brands: Kylie Swim. The mogul's swimwear includes various styles: halter v-necks, monokinis, and sexy cut-outs. Of course, the soon-to-be mom of two included fun swimwear for kids. Unsurprisingly, a lot of her stocks are currently sold out.

  1. Tomboy X

TomboyX is a swimwear line for people who don't like to conform. It was founded in 2012 by Fran Dunaway and Naomi Gonzalez, two women who were sick of seeing the same boring swimwear everywhere they looked. So they decided to do something about it. They started TomboyX out of their garage, designing what they wanted to wear—a brand that was fun, bold, and unapologetic.

  1. Vitamin A Swim

Vitamin A is swimwear that makes you feel good inside and out. Their bright, strappy styles are made with salvaged deadstock fabric, helping lighten the load on our planet and reduce waste. Not only do they look good, but they'll also make customers feel good too.

As a proud member of 1% for the Planet, Vitamin A gives back a portion of proceeds to environmental organizations that work to protect our oceans.

  1. Fleur du Mal

Who says you have to save your swimsuits for summertime? We spend on swimwear, so it’s quite unfortunate that we only end up donning these swimsuits only when we're on vacation. 

Jennifer Zuccarini, founder and designer of New York-based lingerie brand Fleur du Mal, knows that we all want to wear our swimsuits more often. She then extended her line to include swimwear that you can wear everywhere—just like how she did her lingerie line.

  1. Vapor Apparel

Don't be afraid of the sun. Embrace it. Vapor Elemental Wear is a brand that provides modern outdoor gear that helps users embrace adventure in every season and every element. Their high-performance sun-protective clothes make the wearer feel comfortable and ready for anything.

  1. Sauipe Swim

Sauipe's beginnings were almost accidental: they started out making swimsuits for family and friends as a hobby, but when Sports Illustrated published 6 of Sauipe's first collection in its 2008 Swimsuit Edition, their business took off.

Today, Sauipe offers high-quality swimwear that appeals to contemporary women who appreciate timeless styles. Their slow fashion approach means that every piece is made by hand in Brazil, using only natural fibers like cotton and linen.

  1. Icon Swim

If you're a woman who wants to be noticed, but you don't want to empty out your bank account to do it, then Icon Swim has got the swimwear for you. The Black-owned swimwear retailer provides buyers with trendy high-quality bikinis, one-pieces, and more. Their designs are unique and eye-catching without costing an arm and a leg.

  1. Blackbough Swim

Founded in 2017, Blackbough Swim is a swimwear brand that began with a simple goal: to find the perfect, no-nonsense bikini to bum around on the beach. Its founder, Jemina, started the company in her bedroom by making her own designs. Today, tens of thousands of women across the globe wear our brand. She now has an amazing team working with her to design swimsuits that are both stylish and functional. 

  1. Marysia

Marysia Swimwear is a high-end fashion label that creates high-quality swimwear for both ladies and children. Their Swim Collections are designed to help you stand out on vacation with high-quality, one-of-a-kind designs that are suitable for any body shape. The brand is also devoted to limiting its environmental effect by centralizing production in a single plant and employing ecologically friendly and ethically-produced materials.

  1. Bather

Bather's swimwear is ideal for the beach and beyond. They design street-style beachwear for use at the beach and other bodies of water. Their objective is to design products that help you look and feel your best, with a smooth transition from beach to street style. Using them is a breeze.

  1. Toluca

Toluca Swim is a brand for women who love the water but find shopping for swimwear a little daunting. The brand was founded in 2017 by Taylor Chamberlain Dilk, Chloe Chamberlain, and Whitney Simmons to make it easier for women to find swimsuits that celebrate their diversity in size and shape. As a size-inclusive brand with an impressive selection of pieces, women will easily be able to find the perfect fit and feel confident while doing it.

  1. Riot Swim

RIOT Swim is beloved for its luxe meets minimalist vibe. RIOT Swim aims to be equal parts sexy & flattering. What's great about their brand is that they offer swimwear that provides coverage without being boring. They use buttery, soft fabrics and clean finishing to flatter any shape to make wearers stand out and feel their most confident selves.

  1. AAVA

Meet AAVA, the swimwear company that's making waves in the fashion world with its sustainable swimwear line made from recycled ocean plastic. AAVA swimsuits are made for the girl who loves to look good and do good at the same time—whether she's lounging poolside or hitting the waves. With their unique mix of feminine style and environmental consciousness, AAVA is changing the way bikinis look and feel. 

  1. Sunga Life

Freedom is a lifestyle. Well, that's the idea behind Sunga Life. They design swimwear that embodies the spirit and character of Brazil while still showcasing the individuality, ego, and pride of the United States. Sungas gained popularity in Rio de Janeiro and throughout Brazil, and are now available in the United States. Sunga touts itself as the most comfortable swimsuit you'll ever wear.

  1. Raising Wild

Raising Wild is a line of swimwear designed to make women feel confident, strong, and beautiful. The company was founded by sisters Kara Haught and Shelly Hyde, who grew up in Florida where they spent most of their time swimming but realized how limiting working out in them was as adults. They started Raising Wild to provide women with stylish bathing suits that allow for full movement so they can “raise their own wild” while enjoying outdoor activities like yoga or surfing.

  1. Minnow Swim

Inspired by California beach living, Minnow founder Morgan Smith’s swimwear collection features sun-kissed color palettes, purposeful details, and custom prints - all produced locally and with the highest quality.

Smith was inspired by her home state of California and its laid-back lifestyle to create Minnow. The brand offers a range of swimwear styles for women who love to be active in their bathing suits, including bikinis and one-piece suits.

  1. Bond-eye

Bond-Eye Swimwear is a brand for women who love to stand out. It's an Australian swimwear label that is committed to creating collections in the most purposeful and mindful ways. Inspired by the culture of Australia's most iconic beach, Bond-Eye Swimwear takes a fun approach to swim styling. Their collection has all of the basics you need for your next trip to the beach, including bikinis, one-pieces, cover-ups and more!

  1. Wanderlust

Wanderlust Swim makes gorgeous swim and resort wear in minimalistic and classic styles. They believe that women should feel confident and beautiful when they are on vacation, so they create flattering swimsuits designed to show off the wearer's curves while still being functional and comfortable.

  1. Same Los Angeles

SAME Los Angeles is a luxury swimwear label based in LA, California. Inspired by the state in which it lives, SAME Los Angeles creates pieces that are handmade in LA itself from beautiful Italian fabrics.

  1. Myraswim

Myra Swim is a luxury swimwear brand that combines timeless silhouettes with modern details to create a line of minimalist shapes in easy-to-wear colors. The brand was founded by Bianca Elouise, who wanted to combine her love for high fashion and surfing into one beautiful piece of designer swimwear. From one-piece swimsuits with plunging V-necklines, asymmetric bikinis and simple bandeau tops with choker-style straps, Myra Swim's designs are inspired by the 80s and 90s.

  1. Lyra Swim

LYRA was created by a woman who wanted more from her swimwear. She loved the freedom of being able to move, but she also wanted to dress modestly. And she didn’t want to sacrifice fashion for function. So LYRA was born. Their mission is to create swimwear that is comfortable and flattering but still gives you the freedom of movement that sets you free in the water.


We hope that this post will prove useful in your search for inspiration or information about starting a store for swimwear. If you're looking for another Shopify niche, you might like our other lists of top Shopify stores as well, head on to our blog here.

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