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Top 20 Bath, Body and Grooming Shopify Stores

The Personal Care industry is a rather large one, encompassing quite a niche range of products. You can find companies dealing with everything from high-end skin care products to beard grooming and sideburns, nails, and beyond.

Are you thinking of opening a shop where you can sell your handmade soaps, perfumes and bath bombs? Or maybe you've already started planning for your very own online store. If so, then you have to check out these 20 top bath, body and grooming shops that are killing it on Shopify.

  1. Dr. Squatch

Dr. Squatch is a New York City-based grooming company that sells its own natural soaps and other grooming products for men. Its products are sold in more than 150 stores across North America, including Williams-Sonoma, Barneys New York and Nordstrom. Revenue in 2020 was roughly $100 million and growing at a torrid pace, having exploded from $5 million just 18 months earlier. 

Dr. Squatch moved from Cratejoy to Shopify Plus in February 2020, after starting with Cratejoy in 2017. Shopify Plus is the enterprise-level version of Shopify, the e-commerce platform that lets users create their own online stores. After moving their entire website across, Dr. Squatch saw immediate improvements. Today, it’s easily one of the most successful companies on the platform.

  1. Bite

Bite started with two questions: Why does toothpaste come in plastic tubes and what exactly are we putting in our bodies when we brush our teeth? Every Bite toothpaste is uniquely formulated to work effectively to improve dental health while also being safe to eat or drink. They use natural sweeteners like xylitol and erythritol instead of synthetic saccharin or aspartame found in traditional toothpastes. Even the packaging is made from sustainable sources like bamboo and recycled materials!

As for those plastic tubes, Bite has the answer: a refillable glass bottle with a compostable silicone pump dispenser. Each kit comes with a glass bottle, three refills (a total of six months' worth of toothpaste) and a stainless steel tray to house it all in your medicine cabinet.

  1. Meow Meow Tweet

Washing your body with Meow Meow Tweet's natural products is not only beneficial to your skin but to the planet. Natural, organic and plant-based ingredients never contain any of the harsh chemicals that you'll find in mainstream personal care products. 100% cruelty-free means no testing on animals ever!

Meow Meow Tweet draws its line of organic, natural products and beauty supplies from carefully-curated suppliers across the United States. This selection of handcrafted, wholesome bath items is grown or made with attentive respect for the world around us. The packaging, the website design, and the branding are whimsical and designed with original illustrations.

  1. Tofino Soap Company

Tofino Soap Company is a young and thriving artisan soap company, inspired by the wild and natural beauty that surrounds us. The soap company proudly handcrafts each bar in its west coast kitchen using local wild foraged and consciously sourced ingredients.

In terms of appearance and performance, Tofino Soap Company is a top-notch Shopify store. Customers are drawn in by the brand's natural, cruelty-free products and elegant website.

  1. Satya

Satya Organic is a soap brand created by a mom. The brand is the result of the creator's daughter suffering from Eczema. Those with eczema cannot use synthetic soaps, and since there are few offerings available, they have to settle for special soaps (like baby soaps). Each Satya soap is lovingly hand made in small batches, using 99% real organic ingredients and cruelty-free products, without preservatives or artificial fragrance, therefore having virtually no added chemical ingredients.

  1. Package Free

Wanna go zero waste? Go package-free instead. In a society that promotes over-consumption, Lauren Singer has developed an ecommerce store called Package Free. The store sells zero-waste alternatives to household and beauty items, generating minimal waste.

They’ve got everything from shampoos, soap, as well as reusable food packaging, hair ties, coffee cups, and zero waste kits. Lauren herself lives a zero-waste lifestyle and has dedicated her life and business to creating less wasteful consumer behaviors.

  1. Unwrapped Life

Unwrapped Life creates plastic-free haircare products because they don't believe people have to choose between sustainability and effective products. Their shampoo, conditioner, and soap bars are wrapped in compostable paper so it's almost wasteless. They also promote shampoo refills and are investing in creating a network of wholesalers to cut down on shipping while reaching more people.

  1. SmartyPits

Traditional deodorants and antiperspirants contain some of the worst ingredients for you body, like aluminum, parabens, phthalates, and talc. Aluminum is a known risk factor for breast cancer and many other health issues. SmartyPits was create to give people an alternative that’s safe and healthy.

The website itself is very straightforward and informative so customers always know exactly what they’re putting on their body. We like how they categorized their products from super strength deos to deos for sensitive skin, up to deos for teens and other products.

  1. The Honey Pot

The Honey Pot is an all-natural feminine care company powered by herbs, made by women and backed by science. Founder Bea Dixon wanted to help women find relief when she experienced bacterial vaginosis for months. Her personal experience coupled with her desire to use natural herbs to manage her feminine health started the journey to revolutionize the way women manage their periods, cleanse, smell good and enjoy a healthier, happier life.

The packaging is clean and beautiful but the website is even better. It’s colorful without being in your face, and the layout is easy to navigate so customers never get lost. As it is quite a new product, it also helps that information is available throughout the website and even on the packaging.

  1. Viori

This shampoo bar is crafted with the help of the Red Yao people of Yunnan, China and combines ancient cosmetic traditions with modern cosmetics made in small batches to create a long-lasting natural product. Each shampoo bar contains the ritually prepared Longsheng rice water of the Red Yao, which has been used for centuries to cleanse the hair and scalp while keeping it soft, hydrated and lustrous. Their handmade shampoo bars are naturally pH balanced, have a long lasting lather, and leave your hair feeling clean, healthy, and soft. 

  1. By Humankind

2022 is the year to make sustainable simple. by Humankind is a personal care brand that makes it easy to ditch single-use plastics with toothbrushes, floss, and biodegradable dental floss picks made of natural bamboo. Made better for you and the planet, by Humankind products are vegan and cruelty-free, packaged in recyclable and compostable materials. To offset carbon emissions from shipping and manufacturing, their business plants one tree for every product sold.

  1. Playa

Playa is a relatively new hair care line that needed to introduce itself in the crowded beauty market. The brand's mission was to give people of all hair types options for natural looking hair care that requires minimal effort. 

The brand believes in the beauty of minimalism; that’s why when it launched in 2017, they did so with just five products. Today, this original collection forms the basis of their current product line: intense leave-in hair hydrator, styling cream for a touchable style and for volume, curl sculpting cream for natural definition, repair serum for smoothing split ends, and hot oil to moisturize dry hair. Playa lets you achieve the best version of your hair naturally—with no drying or styling required.

  1. Caswell-Massey

The name 'Caswell-Massey' is synonymous with the finest in bath, body and home fragrance products.

From old-fashioned soaps to the most luxurious men's grooming products, Caswell Massey's extensive collection of handmade bath and body products are lovingly crafted from 100% pure ingredients with no dyes, alcohols or preservatives.

After nearly 300 years, Caswell-Massey is still America's original apothecary. Many of their historic formulations have stood the test of time and now you can enjoy them too, in your own home.

  1. Pacha Soap Co.

It’s not just a soap company. Pacha Soap Co. is a for profit, social enterprise that seeks to empower people around the world through hygiene, health and income opportunities. It partners with grassroots organizations in developing countries who are working with communities to solve problems of clean water, good health, education and economic empowerment.

The company handcrafts its products from raw, natural ingredients sourced from local farmers in developing countries around the world. Its products are made good so you can feel good and do good!

  1. Bathing Culture

“Bathing should be an experience, not just a shower.” That’s what the founders of Bathing Culture believe and so they created a range of products that are as luxurious as they are sustainable, featuring minimal packaging and natural ingredients that smell divine.

The brand was born when two childhood friends were struggling to clean up after muddy activities in Northern California's outdoors. They were determined to create a soap combination that did bathing justice. They eventually discovered the holy grail formula: a biodegradable combination suitable for use in the shower. Bathing Culture's Mind and Body Wash is unique in that it contains skin-loving components including aloe, shea, and coconut oils.

  1. Hand in Hand

Even something as simple as soap may have a significant influence on people and the environment if the proper supply chain and packaging are used. Hand in Hand's hand-shaped bottles are made of 30% post-consumer recycled plastic (100%) and are BPA-free. Wind power is also used to offset all of the company's manufacturing electricity needs. Because they use eco-friendly packaging, customers can feel good about their purchase from start to finish.

Hand in Hand purchases also directly benefit their global objective of providing communities with soap, clean water, and sanitation education. To date, Hand in Hand has provided over 13 million bars of soap and assisted in the construction of new clean water wells in over 23 countries.

  1. Huppy

Customers now want a better way to brush. Meet Huppy, the game-changing toothpaste tablet that will change one’s dental routine forever! With Huppy, you can ditch the tube and be plastic-free and sustainable.

Huppy is a toothpaste brand that creates award-winning toothpaste tablets that are 100 per cent plastic-free, sustainably-minded and created with clean ingredients. Everything is produced with clean, non-toxic ingredients that are safe for children and the whole family. When it comes to fluoride alternatives, Huppy uses the newest all-star in oral care: nano-hydroxyapatite. Its products are also vegan and have never been tested on animals, so they are safe for people to use.

  1. Wash with Water

Bathtime should be filled with giggles, good books and lots of bubbles. But bathtime isn't always that simple for babies with sensitive skin. 

Wash With Water products are specially formulated for a baby's delicate skin and are free from harsh ingredients that can irritate the most sensitive children. All products are clean and free from harsh ingredients and created sustainably. 

The ingredients used in Wash with Water products are sourced from suppliers who share their values for safety and sustainability. They also use recycled materials whenever possible.

  1. Akamai

Akamai is here to revolutionize the personal care industry by creating radically wise and simplified routines by offering multi-use products to reduce consumption. All products support skin, hair, and oral microbiomes and are made from natural ingredients derived from plants and the earth. Because they want to show people how to think in new ways, they also have refills and packaging that is more environmentally friendly.

The brand believes that nature knows best. So they work with it, not against it, because they believe that the body needs to be in sync with nature for optimal wellbeing. And so every product is made with only the highest quality, nutrient-dense ingredients that come directly from the earth because Akamai believes that when it comes to what you put on your body or in your mouth, there should be no compromise.

  1. Native

Native is a range of products inspired by the lifestyle one leads, and the values that drive it. By searching for natural ingredients, Native creates products without any dirty secrets. The deodorant, body wash, soap, shampoo and toothpaste are gentle on the environment and good to your skin.

Native’s aluminum-free deodorants keep you smelling fresh without compromising your health–or our planet’s future. Sourced from simple plant-based ingredients and housed in BPA-free recyclable packaging, each one is packed with natural anti-microbial properties that help prevent odor before it starts.


While you may not be a copycat, don't hesitate to take ideas from the stores on this list. As the saying goes, there's nothing new under the sun. If it worked for someone else, it can work for you too. Just keep in mind that you won't be able to replicate another company's success if you don't have the same experience, industry knowledge, or passion as them. But nonetheless, this list is here to serve as an inspirational guide and a showcase of some businesses in the personal care industry.

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