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20 Of The Best And Most Successful Fragrance & Perfume Businesses On Shopify

Perfumes are quite popular right now. And who doesn't love the smell of roses? Or the exotic, sweet scent of a fragrant flower? Well if you enjoy the smell of both, perhaps it's time to convert your passion into a successful company. Of course, launching a perfume company requires more than just a desire to sell products. You will also require extensive market research, a business plan, and an eCommerce platform to house your items.

For anyone who has ever dared to dream of starting their own fragrance or perfume company, here is a list of 20 top Shopify fragrance and perfume businesses that might teach you how to create a successful business from your passion for scents.

  1. Ouai

Jen Atkin is the hairstylist to the Kardashian/Jenner clan and basically every other celebrity you can think of like Chrissy Teigen, Bella Hadid, and Rosie Huntington-Whiteley—and because she's basically the coolest person ever, she also launched her own hair care line called Ouai in 2016. Since then, Ouai has become an instant hit with beauty lovers everywhere thanks to its luxurious (and Instagrammable) hair products that actually deliver visible results. 

Atkin knows that while haircare doesn't need to smell like an intoxicating luxury perfume, it's certainly a bonus—and can make the process of washing and styling a full sensory experience. Today, OUAI is often considered the unofficial cool-girl hair care brand thanks to its delicious-smelling hair care and hair fragrances.

  1. Boy Smells

Boy Smells is a supercool queer-owned brand that is celebrating a “genderful” lifestyle. With its cult fragrances and objects of intimacy, the brand has gained a legion of loyal followers. The name Boy Smells serves as the perfect juxtaposition to the signature pink packaging, teasing that the candle you’d find inside would definitely defy norms.

Since its launch in 2016, Boy Smells has become known for its bold scent combinations, like Cinderose (rose and cedar) and Ash (sandalwood and eucalyptus), as well as for their clever names: Kush (a cannabis-inspired fragrance), St. Al (for Saint Aloysius Gonzaga), and Brock (with notes of cypress, tomato leaf, and dirt).

The candles are marketed for their gender-neutrality, but that's not to say you can't be trendy about it. BOY SMELLS have even created candles based on the scents of a number of different celebrities. There are candles that smell like Kim Kardashian, Brad Pitt and even Barack Obama. The candle marketing copy reads: “If he were to make a candle, it would smell like this.”

  1. KKW Fragrance

Kim Kardashian-West is a marketing genius. From her famous reality show, Keeping Up With The Kardashians, she and her family have become a household name. Each of the family members has successful business ventures - from the popular Skims line to KKW Fragrance, Kim is making moves.

The reality star is a self-proclaimed perfume connoisseur, and with the launch of her namesake brand KKW Fragrance in 2017, she wants to add “creator of a billion-dollar empire” to her resume.

KKW Fragrance has been an immediate success, with the first three scents (Crystal Gardenia, Crystal Gardenia Citrus and Kimoji Cherry) racking up combined sales of $10 million in their first day on sale. Since then, the brand has released 11 additional fragrances including Crystal Gardenia Oud and Kimoji Peach, which sold 300,000 units in its first week on sale.

The brand has cultivated a dedicated following thanks to social media marketing that embraces the Kardashian family’s love for over-the-top luxury and glamor.

  1. Grow

When you look at all the ways to get rid of unwanted odors in your home, there’s no shortage of options. Air fresheners, candles and diffusers are everywhere. But as you read the ingredients in these products, they may not be as fresh as they say they are.

Most fragrance is made with synthetics and toxins that are harmful to our health and the environment. 

Grow Fragrance, founded by Amy Galper and Ashley Spierer, is a mindful home fragrance brand that creates 100% plant-based scents for the people and places you care about most. They use a farm-to-table approach to fragrance, meaning they rely on nature and what’s in season to inform the scents they create.

  1. Creed Boutique

Creed is a French multinational niche perfume house, based in Paris, currently owned by parent company BlackRock Inc. The company was originally founded as a tailoring house in London, England in 1760 by James Henry Creed. It has boutiques in Paris, London, New York City, and everywhere else around the world.

The famous Creed perfume Royal Water was commissioned by King George III of England to celebrate the birth of Prince Edward on November 9th, 1841. Daphne Bugey writes that Royal Water has "molecular structure that is both complex and simple" with "a unique freshness" due to its top notes of bergamot from Italy with green mandarin from Sicily."

The boutique carries the entire line of Creed products including perfumes, aftershaves, bath products and deodorants. In addition to perfumes, the boutique also sells special gift items such as silver atomizers, signature scarves and other accessories.

  1. Aromatech

AromaTech Inc. manufactures high-end aromatherapy equipment and fragrances. They are dedicated to enriching spaces via scent creation. Their scent mixes are made with 100% pure essential oils that are devoid of parabens, sulfates, and other harmful chemicals. Plus, they are packed in recyclable glass bottles to prevent plastic waste.

The packaging, the machines, and the website are all stunning and polished. The machines are gorgeous and are a wonderful complement to a fashionable home. This is the world's first refillable scent machine that delivers aromas as a dry mist without using heat or moisture. It also features an adjustable design, so you can experience varied aromas by purchasing more cylinders and aroma oils.

The ScentCylinder is a wonderful addition to any home and its sleek appearance can blend in effortlessly with your décor.

  1. ALT

Fragrances are expensive and there's a good reason for it. It takes years to learn the chemistry of aromas and more so to create a good, memorable scent. But not everyone can afford it, and that's why perfume and fragrance dupes are always a hit. ALT Fragrances makes it possible for consumers who want to smell fab and luxe to get that same effect for a fraction of the price. ALT Fragrances don't tout themselves as original. In fact they are like their name, an alternative. With prices slashed to affordable levels, customers can now select their favorite fragrance, without restriction.

ALT Fragrances go beyond just duping designer fragrances but also creating their own signature scents that smell like the real deal without breaking the bank. The company was founded in 1992 in California with the mission of offering premium quality products at affordable prices because they believe every person should have access to high-quality fragrances as needed by the body regardless of gender or age. They have since expanded their product line from fragrances to include beauty products such as perfumes, body mists, body sprays, lotions, hair care products and more.

  1. Fulton & Roark

Fulton & Roark Solid Cologne is a solid cologne company specializing in men's fragrances. They're a small business that sells mostly through their website and at fashionable menswear stores.

Solid cologne has the same advantages as typical cologne but comes in the form of a smooth, sticky balm. This is where Fulton & Roark Solid Cologne comes in. It's simple to use, takes up little room, and smells fantastic. It also comes in a compact yet durable container with a variety of intense scents. All of these factors contribute to its suitability for travel. It keeps you fresh on the go.

The Fulton & Roark Solid Cologne comes in a very small container. Because of its tiny size, it is ideal for travel and everyday usage. This powerful cologne's metal case is etched with the F&R emblem. It has a clean, professional appearance thanks to the polished steel canister and the branding. It has the appearance, feel, and aroma of a high-end product.

  1. Apotheke Co.

The ambiance created by a candle is enough to make anyone feel relaxed and at ease. It is the perfect addition to your home decor and will bring out the best in any area of your home. APOTHEKE candles are designed to be used in the bathroom, bedroom, living room, kitchen or anywhere else you can think of.

If you are looking for a high quality candle that is going to fill your home with an amazing aroma, offer a great ambiance and blend in nicely with your existing decor, APOTHEKE candles are going to be one of the best brands for you to choose from.

The designers at APOTHEKE have created a selection of candles that are going to meet all of your candle needs. Each scent has been specially formulated by expert perfumers who use only the finest ingredients in their creations. The result is a unique fragrance that has been carefully crafted with the purpose of creating an environment that will relax users while they enjoy each feature offered by one of these high quality candles.

  1. Heretic Perfume

The founders of Heretic Perfumes began their business as a way to prove that natural fragrances could be just as complex and sophisticated as regular perfumes. They also wanted to show that the industry was wrong in claiming that natural perfumes can only have one note, and that they cannot last more than an hour. These beliefs are so ingrained in the perfume industry that many independent perfumers would never even consider making a natural fragrance with several notes because they “know” it can’t be done.

Heretic Perfume is a luxury, natural perfume company founded by Douglas Little, known for his first line of fragrances, D.L. & Co., which he founded in 2003. His goal was to make "the best natural perfumes on Earth."

If you want to have a natural fragrance, however, now there’s Heretic Perfumes.


Carina Chaz, 25, founded DedCool, an independent fragrance company.  The unisex, vegan, cruelty-free, and non-toxic fragrance collection from DedCool is a game changer in the fragrance industry. It was in 2015 when Chaz created the conscious, cool perfume she couldn't find anywhere else; a perfume made with gender-neutral notes and "non-toxic" ingredients, with edgy branding and eco-friendly packaging. Three years later, DedCool became Barneys' first clean fragrance brand.

Now, Chaz is on the verge of expanding her empire beyond fragrances. Later this month, DedCool will be launching its first product in an entirely different category: makeup. "We're really excited to be expanding into color cosmetics," says Chaz, who's based in Los Angeles. "It's something I've been wanting to do for a while."

As per usual for DedCool, the new makeup line will be one that stands apart from others on the market, a collection that features six genderless products.

  1. Riddle

Riddle is a luxury fragrance brand that creates high-quality, luxurious perfume oils for all occasions. Their scent choices are not for everyone, as you might expect from a niche luxury brand. The scents are meant to evoke different moods and achieve different goals: some are sensual and intimate, others are playful and fun. They've designed their scents with various personality traits in mind; some might be great for subtle everyday wear, others might be more sensual or even playful.

In short, Riddle's scents are meant to be enjoyed on their own terms, not for the sake of being unique. It’s a scent you wear to bring out your personality. It's a brand that doesn't want to be stuck in a bottle, but rather wants to be around you all day, creating an aura of confidence and charm. You can wear Riddle once and be in your zone, or you can wear it every day and always feel confident.


Jennifer McKay Newton, a designer with a keen sense of smell, created DefineMe Fragrance. As a perfumer, Jennifer designs scents based on the characteristics and feelings that define powerful women.

DefineMe Fragrance was established by her after she overcame her own personal hardships in life. She was astounded to learn that studies have demonstrated a link between aroma and mood. She wanted to harness the power of scent to inspire a positive reaction. Each perfume and product she creates for DefineMe is meticulously crafted utilizing only the purest, most natural components to inspire feelings of self-love and self-confidence.

  1. Abbott NYC

When we speak of perfume, we tend to think of the big names: Chanel, Dior, Guerlain. However, in recent years there has been a boom in smaller independent fragrance houses that have come into existence.

Abbott NYC is one such house. Like any other perfume brand, they have a story and a mission that they want the world to know and respect. Unlike many other brands on the market, Abbott NYC has been able to cater their olfactory offerings to niche audiences (and also more mainstream audiences), while maintaining an environmental ethos with their packaging and marketing.

The house, launched in 2016 by Michael Pass and Joe Alvarez, centers on making fresh scents that reflect various national parks and places near nature that city dwellers come to appreciate as an outlet from the fragrant aromas that accompany any bustling urban center.

They set out to make fragrances that were eco-conscious: no parabens, no phthalates, no sulfates. Furthermore, they are vegan-friendly and cruelty-free. Every full-bottle fragrance purchase will see a portion of the proceeds donated to a locally-affiliated environmental group or campaign. They also use recyclable glass and boxes, hunt out sustainable sourcing, and do not use single-use plastics.

  1. Bon Parfumeur

Bon Parfumeur was born out of a desire to bring back the beautiful perfumery of the past, the artistic perfumery, in a modern and creative way.

As a traditional perfumery, Bon Parfumeur's mission is to use only the finest raw materials in the creation of each unique fragrance. It's a classic French perfumery, manufactured using high-quality materials in France.

Today, Bon Parfumeur has 28 eaux de parfums made by 11 talented French perfumers and is divided into ten different olfactory groups, so there is plenty to go around.

  1. Aromatique

Aromatique is a family owned fragrance company based in the United States. The company manufactures all categories of home fragrance, celebrating the tradition and passion of hand-crafted artisanship. They are based on the thought that fragrance and art are one in the same and that a meticulously developed fragrance can rejuvenate the soul.

In terms of branding, everything about Aromatique is tasteful. Their scents are amazing. The website is well done and professionally made. We especially like the packaging design with its use of typography and image. It's a nice balance between modernism and tradition.

  1. Isle De Nature

Isle De Nature is all about luxury fragrance candles. The company's philosophy is based on the idea that nature is a rare and precious luxury that should be cherished and never taken for granted. Isle de Nature offers elegant home candles that are sustainable and toxic-free.

Each scent of Isle De Nature's candles can make you feel like you're in a tropical paradise with every burn. The three scents available are Pagua Bay, Warm Vanilla Sugar, and Black Coconut. Each candle is bold, fragrant, and relaxing. 

Isle De Nature candles will always bring you back to nature no matter where you are. It's good for it too. Each Isle de Nature candle is hand-poured using a soy wax blend and cotton wicks. The candles are vegan, non-toxic, paraben free and phthalate free. They contain no artificial dyes or fragrances, only essential oils and natural botanical extracts while the packaging is made from 100% recycled materials.

  1. The Cologne Collection

Ever wanted to try out multiple luxury perfumes and fragrances but just didn't have the budget for it? This is where The Cologne Collection comes in. In contrast to stores that sell dupes, The Cologne Collection offers decanted bottles of original perfumes. Customers can try out designer scents if they want to. It also helps that the decants are in travel-sized bottles so customers can bring them on the go.

The Cologne Collection also offers a subscription service so customers can try out new scents every month without breaking the bank. We have decants of designer fragrances so customers can give them a try before buying them at expensive retail prices. Customers can also build their own bundles so they get only what they like and nothing more.

If you're looking for a way to try out luxury fragrances without breaking the bank, then this store has you covered!

  1. Lake and Skye

Courtney Somer's first foray into the world of wellness began with a health scare 15 years ago when she had to choose between two painful surgeries. The first option was traditional Western medicine, the other was an Eastern alternative. She chose Eastern medicine and it saved her life. After a lifetime spent working in high-end fashion, Courtney left that industry behind to focus on wellness and healing.

What started as a passion project soon turned into Courtney's career, as she became an expert in distilling scent down to its essence to create best-in-class products that elevate the everyday. Her expertise has led her to create mood-boosting candles and diffusers, and even custom scents for some of the world's most prestigious restaurants and hotels.

Founded by Courtney Somer, Lake & Skye takes the same holistic approach in creating their award-winning products by distilling scent down to its essence to create best-in-class products that elevate the everyday. Products are clean, unisex, vegan, cruelty free.

  1. St. John’s Bay Rum

St. John's Bay Rum was established 70 years ago by Captain John Webb, a US Navy officer who was stationed in the Caribbean. He found the healing and soothing benefits of bay leaf oil and spices from West Indian culture and decided to make his own range of men's perfumes. The St. John's Bay Rum brand of aftershaves and colognes is renowned across the world for its superior quality.

Their St. John Fragrance Factory in St. Thomas, the U.S. Virgin Islands, is where they make their unique perfumes in small batches.

The famous hand-woven palm frond bottles they use for their packaging are based on fishing baskets from the Virgin Islands. They are still using this Caribbean heritage in their packaging today.

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