Shopify Website Navigation: Tips for a Seamless UX
The navigation on your website is the road that takes people to their destination, so it's important to make sure it's clear and easy to use.
Think of your website as a highway: how do you know where you're going? With any sort of transportation, there need to be signs directing you in the right direction so that you don't get lost and end up somewhere else entirely.
Similarly, for users to navigate around your site with ease and efficiency, they will need guidance in the form of links or buttons that lead them straight to where they want to go.
In short: if users can't find what they need quickly and easily—and quickly figure out how not-at-all-confusingly designed your shopify store is—they'll leave without buying anything from you at all!
Use the right navigational categories to keep them in their lane.
You can utilize navigational categories to help users in finding exactly what they are looking for.
For example, if you own a clothing store and have a category for pants that includes jeans and denim pants, do not place formal pants under jeans. Your users would be perplexed and irritated since they would expect that the link would take them somewhere completely different from what it does.
Additionally, you want to keep the main navigation focused on crucial features like links to the shopping cart or account settings so that users can quickly return to their experience without getting sidetracked by other content like blog articles or ads.
Keep it simple and accessible.
Make sure your navigation bar is easy to find on every page. It's important that users can quickly recognize where they are located on the site and how they got there, even if they aren't looking at the top of the page.
This means placing your navbar somewhere near the top of each page -- either at the bottom of each section (if you've divided sections into smaller chunks), or right above any heading text (if there aren't any sections).
Keep it consistent across pages. Your navigation should be identical from one page to another within a single section -- both in terms of placement and style -- so that users don't have to waste time figuring out where they are on each new page before finding what they need.
Similarly, if you have multiple categories or subcategories, use consistent navigation styles across them all rather than changing how things look depending on which category is being viewed at any particular moment in time.
This makes it easier for visitors who want to access all areas without having to hunt around just because one area isn't as clear as another.
Limit the number of categories in the primary and secondary navigation.
Using too many categories in your primary and secondary navigation can make it difficult for users to find the content they’re looking for
Instead, keep things simple and accessible by limiting your number of categories. Use only those that you know are relevant to all users on their journey through the website, like “Home,” “Storefront” or “About Us.”
For your products, use categories to house similar products together and make the shopping experience convenient for your customers.
Create a landing page that tells visitors where they are, and where they're going.
A landing page is the first step in your customer’s journey, so you need to make sure that it tells visitors where they are and where they’re going.
To do this, you’ll want to create a landing page that is clear and concise. Your company name should be prominent on every page of your website so that visitors can find their way back to it if they get lost—you should also make sure that there are links on each page of your site pointing back to the homepage.
Create informative subcategories in the secondary navigation.
One of the easiest ways to make your site easy to navigate and use is to have a clear and organized hierarchical structure. This means that each section and subsection should have an obvious place within the larger organization of your website, meaning every page has its own set of categories that lead back up to the top-level category. For example, let's say you sell pet supplies on your Shopify store:
- Pet Food & Treats > Dog Food > Wet Dog Food
- Pet Toys & Accessories > Chew Toys > Nylabone Dura Chew Bone for Dogs
As you can see from this example, the second level category is far more specific than the first one (and it's a lot shorter too). This helps users find what they're looking for quickly without having to sift through all possible options for wet dog food or chew toys. And if you want even more control over how items appear in search results or on other pages throughout your store, consider using tags instead of subcategories by adding them directly beneath each product description or image tag.
Experiment with different designs for your navigation bar based on user data, not personal preference.
One way to make sure you're on the right track with your Shopify navigation is to take a data-driven approach. When you have enough data about your users, you can make better decisions about how to best guide them through the site.
For example, if you notice that visitors are dropping off after seeing one or two pages of content and not clicking any links, there's a good chance they aren't finding what they want on those pages.
In this case, it might be time for some serious rethinking of your navigation bar because it isn't guiding customers where they need to go—and that could hurt business.
On the other hand, if users are scrolling through all four levels of navigation without having any issues, then it's time for some congratulations! Your current design is working well and will likely continue doing so as long as there aren't any major changes taking place on the site (like adding new collections).
When deciding which design works best for your Shopify store and its customers, consider using user testing methods such as eye-tracking studies or heat mapping tools.
This type of feedback helps when trying out different options because it gives insight into how real people interact with each part of their screen when interacting with web pages online; these insights can help create more effective designs across all areas including: product pages/listings; blog posts/articles etc.
Optimize for mobile
Any e-commerce website must include a navigation menu that is responsive to mobile devices. Consumers want a website's mobile user experience to be comparable to, if not superior than, the desktop experience.
You will undoubtedly see an increase in your mobile conversion rate if you give your website users access to a responsive, optimized navigation bar.
You might want to think about making the navigation bar on your mobile site as less complicated as possible. The more options you give visitors that aren't necessary, the more confusing the user experience will be.
UX is about helping people find what they want in an effortless way.
User experience (UX) is about helping people find what they want in an effortless way. You can achieve this by creating a seamless user experience that makes your website easy to use and provides the right information at the right time.
This means that you should always think about how your customers interact with your site, and constantly improve the way it works. It’s also important not only to focus on what users need from your product or service, but also on how you can help them make decisions based on their needs and goals.