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21 Of The Best LGBTQ+ Shopify Stores to Get Inspired From

Photo by Anna Shvets: https://www.pexels.com/photo/women-with-gay-pride-body-paint-4557464/

For the past few years, there has been a rise in the LGBTQ+ eCommerce business. The community is now proud to celebrate the joy and freedom of expressing themselves and adhering to oneself. This is why more people are starting to make Shopify stores that cater to the needs of this community.

When it comes to representing LGBTQ groups, there are a lot of brands out there doing it right — and a few that do it better than most. We’ve rounded up some of our favorite LGBTQ+ Shopify stores who are using their platform to not only showcase the awesome products they sell, but to also make a powerful statement about this community.

  1. Outtire

Outtire believes in the importance of self-expression and showing off your true colors. They design clothing that helps members of the LGBTQ+ community show off their individuality by giving them options they can identify with—options they can be proud of.

Outtire believes that you're not a casual observer in this world, you're an active participant—and if you want to stand out, it's time you started dressing like it.

  1. Automic Gold

Automic Gold is radical, wearable jewelry for everyone. It's a line of jewelry created for all genders, is size-inclusive and diverse and created by millennials. Because representation matters, Automic Gold often hire size-inclusive, non-cis and non-white models all year round, not just for awareness months.

Automic Gold is a collection of unique jewelry that challenges the status quo. It's not just about being different—it's about being better.

Automic Gold seeks to make radical change in the world through their products: from the way they're made to their materials and design to the way they are marketed and sold, Automic Gold strives to be more than just a brand—they're a movement!

  1. Awarewolf Apparel

Awarewolf is more than just a clothing company. It's a community, a family, and a safe space for LGBTQIA+ individuals to share and celebrate themselves.

Founded by Landon Reed in 2015, Awarewolf was created with the intention of providing a safe space for LGBTQIA+ individuals to share their stories and be proud of who they are. The brand has since grown into a powerhouse within the community, offering clothing that is made by the community and for the community.

Awarewolf prides itself on its ability to give customers a wide array of styles, including but not limited to: clothing geared specifically toward aspects and subjects of the vast community; clothing that gives comfortability to those who aren't fortunate enough or ready to be "Loud & Proud"; and much more!

  1. OKCollective Candle Co.

OKcollective Candle Co. is a queer-owned and operated candle company that was established in 2016, and is based in Downtown Oklahoma City.

The company was founded by two people who wanted to build something beautiful and creative together. From dreaming up the concept to curating each product, they've created a brand of candles and home fragrances that are pretty, super fragrant, clean-burning, and sassy!

Their candles are made to fit seamlessly with your personal style, make your house or workspace feel like home or be that special gift for a friend or loved one to say thank you.

OKcollective Candle Co. takes pride in the sustainability of its brand which uses all-natural soy candles made with cotton wicks and fine fragrance oils in reusable glass jars.

  1. This Common Love

For the queer community, the word "queer" has a lot of meaning. It's a term of pride, used by people who have been marginalized for years.

But according to Common Love, it's time for everyone to start wearing this word proudly—not just in terms of sexuality or gender expression but also in terms of loving themselves and others.

The company believes that everyone deserves to live their lives to the fullest, regardless of whether you're straight or gay, or somewhere else on the spectrum. All types of love are wonderful in their own way.

And even better: 3% of every Common Love garment sold will be donated to LGBTQ+ nonprofits so they can continue to support their communities!

  1. Pride Candle

Pride Candle Company is a candle company, but not just any candle company. It's a candle company that supports the LGBTQ+ community by donating 10% of its profits to organizations and projects that advance equity and equality.

Pride Candle Company was born out of two passions—handcrafting candles and supporting the LGBTQ+ community. As a member of the LGBTQ+ community, Pride Candle founder has always worked hard to advance equity and equality for all. But he knew that if he could find a way to help more people connect to the cause, he could make a much bigger impact. So he turned to his love of fragrance and candle making.

Now, every time someone buys a candle, they are able to support the LGBTQ+ community!

  1. Pander Shirts

 Sometimes you just gotta laugh.

Pander Shirts is an LGBTQ+ owned gay shop with tongue-in-cheek, parody, unique, quirky, cynical, and fun designs on t-shirts and other apparel. They make you laugh, think, and maybe even cry a little bit.

The company is dedicated to making sure that customers feel like they're part of something bigger than just buying a shirt. Pander Shirts want them to feel like they're part of a movement that makes life better for everyone.

  1. Hustler

Hustler Fitness is a side project of Daniel Burford, who started the brand to help men reach and maintain their fitness goals with evidence-based training protocols. In addition to fitness, Daniel also enjoys working with designers to create art that can help us all laugh a little more, and create a kinder and more enjoyable world to live in.

This is a brand for everyone who wants to lift, love and play with fun and inspiring LGBTQ+ clothing and accessories, activewear and results-focused workout programs. Their apparel is handmade with love, manufactured and sent out as fast as possible.

  1. Soap Dropper

Soap Dropper is a brand that was born from the desire to build community, make people laugh, think, share their sense of humor, and look sexy af doing it.

Soap Dropper's mission is to create fun, wearable streetwear for those who enjoy a good laugh and hilarious conversation starters. Soap Dropper's streetwear is designed for those who are confident enough to wear their emotions on their sleeve (or chest) and want to make people smile every time they pass by.

  1. Wildfang

WILDFANG is on a mission to rethink gender norms and how they show up in fashion. They embrace masculine, feminine, and everything-in-between. It's a brand that's all about inclusivity.

WILDFANG began in a studio apartment in Portland, OR. It all started when Wildfang founders had grown tired of asking: are real pockets revolutionary? Is it too much to ask for a button up without boob gap? Why is the fashion industry still clinging to outdated gender norms that serve no one? And so, WILDFANG was born.

The brand offers clothing for everyone who wants to look good and feel good; clothing that allows them to express their own style and individuality.

  1. Adam’s Nest

Adam's Nest is here to ruffle feathers, bring about social change, and look f*&kin' gorgeous while doing it. They are a Provincetown-based company that is socially aware, politically involved, and spiritually connected. The company, founded in 2016 by Adam Singer, employs LGBTQ+ individuals and sells goods created by LGBTQ+ artists and designers.

  1. Sotela

Sotela is the brand for those who don't like to be defined by their label.

It's a place where all are welcomed, regardless of size, age, race or gender.

Sotela believes in radical inclusivity—a place where no one has to accept being defined by something as trivial as a number on a label or a word on your birth certificate. At Sotela, they believe everyone deserves to be celebrated for who they are, not what they look like or what's between their legs.

  1. Fluide

We Are Fluide is a beauty company with a mission to create vegan, cruelty-free, and paraben-free cosmetics for all skin tones and gender expressions. According to the company, cosmetics should be accessible to all people since it is a happy, enjoyable, and powerful tool for personal transformation.

The brand's goal is to encourage people to define their identities on their own terms and expand their options for self-expression for everyone by giving a platform for and amplifying the voices of queer and gender expansive identities.

  1. Toni Marlow

 You are what you wear.

At Toni Marlow, they believe that your undergarments should be as comfortable and as confident as the person wearing them. That's why every single one of their products is designed with you in mind—and your body and needs in particular.

Produced locally, they put universal comfort at the forefront. They use only high-quality fabrics that meet detailed construction means we create products with your body and needs in mind. This is for everyone who desires the confidence and comfort to be their truest self. Representation matters and for far too long, so many have not seen themselves represented in fashion or media. This includes diverse and inclusive representations of all genders, sizes, shapes, races, complexions and abilities. In response, Toni Marlow's products are specifically made to help you feel more comfortable in the skin you are in.

  1. Jecca Blac

Jecca Blac is a cruelty-free makeup brand that's all about the beauty of self-expression.

They want to be a brand for everyone—regardless of gender, sexuality, ability, pronoun, shape or size—and want to help bring the community together through makeup. Jecca Blac does this by providing products that are safe for your skin and animal, but also work well on everyone!

  1. Bash + Sass

Bash + Sass is a gender-neutral brand created for kids ages 6 mos - 12 yrs old, created by Founder/Creative Director, Irene Lee. Inspired by her own two kids, urban street style and culture, Bash + Sass brings you high-quality made styles that are made for play. But what sets it apart from other brands is that it is a gender neutral line. They have also created monster characters that embody a specific social value or characteristic that the brand believes is important for big and little kids to acknowledge and share.

The Bash + Sass monsters represent different aspects of self-confidence and inclusivity in our world today. Whether it’s about skin color, gender identification or even family makeup - there are so many things in life that make us unique but we should always be proud of who we are!

  1. Gender Free World

GFW Clothing is a line of shirts designed with a gender-neutral sensibility to fit any body shape.

The company believes that in a world where clothing is so heavily gendered, it's unfair that many people are limited and restricted in their choices. Why should you have to identify as a man or woman before shopping for apparel?

Their shirts are designed with this question in mind: How can we make shirts that fit everyone's bodies? Their shirts come with an easy, loose cut and hidden buttons on the chest area. They're made to avoid gaping in the chest area, regardless of your height, size, or shape.

  1. VEEA

Veea is a line of clothing designed for androgyny, with the goal of providing truly androgynous styles that have a flattering fit and are not oversized. Veea fills the gap in the market by creating androgynous styles that are designed to fit, highlighting different body types.

The current sizing systems are divided into men's and women’s designs, styles and fit. This divide has limited us to shop and express ourselves freely. Unlike some brandsthat might offer unisex or gender-fluid clothing but largely refers to oversized basics and loose silhouettes, Veea pushes the envelope.

  1. Pride is Love

Pride Is Love is a company that supports and celebrates the LGBTQ+ community. They believe that love is love and that everyone should be able to express themselves, no matter what their gender identity is. Pride Is Love strives to create a world where all people are treated equally and with respect.

Pride Is Love provides flags for all spectrums of the LGBT community, including lesbians, gay men, bisexuals and transgender individuals. Their flags are available in many different sizes, colors and materials so anyone can find one that matches their needs perfectly.

  1. Ash and Chess

Ash and Chess are a queer couple who love to make art, especially greeting cards.

Their greeting cards speak to their values as a couple—they create bold, retro colors that uplift the queer community, and they often use their artwork to make a political statement.

Ash + Chess have been making art together since 2010, when they met at a bar in Richmond, VA. They started making greeting cards in 2013 because they wanted to give people an easy way to show their support for equality and human rights. 

Since then, Ash + Chess has made over 600+ different cards with over 100 different designs! These designs are available online at AshandChess.com and in stores across the country.

  1. Passionfruit

Passionfruit is a clothing brand that makes it easy to be proud every day.

Every item in the Passionfruit collection is designed by queers for queers, and all profits are donated back to LGBTQ+ organizations. The company was founded on the belief that being proud shouldn't just be an annual affair, but something you celebrate all year round.

This means every single piece of apparel and accessory sold by Passionfruit is curated, produced, and designed by queers for queers. Every design starts with a pencil and paper then gets digitized and ready for print—putting the community first and putting thought into every single item sold.

Wrapping up

If you are considering starting your own eCommerce store, then the Shopify platform is an excellent way to do so. Shopify's easy-to-use interface and established marketing channels make it simple for entrepreneurs to get their business up and running in no time.

Follow our blog

We hope you found this list of Shopify Stores to be encouraging and hope it encouraged you to start your own business on Shopify. If you want more trending information on Shopify and eCommerce then follow our blog! We share information regularly about the top-performing stores as well as helpful tips on how to run a successful Shopify business.

Ready to launch your brand? Make your Shopify website with Webinopoly.

With over 400 clients served, Webinopoly is a leading web development agency with an experienced team of designers, developers, and marketers. Webinopoly combines a deep understanding of the eCommerce industry and its latest trends with proven success in building attractive and successful online stores. The agency specializes in designing custom themes for BigCommerce and Shopify, as well as website development, marketing, and SEO.

If you need an eCommerce website built on BigCommerce and Shopify, or any eCommerce solutions developed, please contact us at 713-805-5888, email us at hello@webinopoly.com, or leave us a message here.

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