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Top 25 Jewelry and Accessories Stores on Shopify

Yes, it is possible to start your own jewelry business without having to spend hundreds of thousands on a brick-and-mortar store. With the boom of eCommerce, it has become easier for budding entrepreneurs to simply set up an online shop, promote it through social media, and wait for the customers to pour in. However, creating your very own online jewelry business can still be really hard. That’s why you need all the inspiration you can get!

Where should you launch your store?

Shopify in 2021 maintains to be one of the most popular eCommerce systems out there. What began in 2004 has since attracted a large number of e-commerce business owners. Shopify now has over 500,000 active stores, producing more than $ 40 billion in sales.

Webinopoly's Shopify experts have compiled a list of 25 of the best Jewelry & Accessories stores on Shopify to serve as inspiration. These stores are crushing it in the eCommerce game, and we hope you can take something away from this list!

It’s also good to note that an excellent online store theme is essential in the success of your eCommerce business. It can also help you stand out from the crowd. This is why it is recommended that you find the perfect theme for your Shopify jewelry store; if not, have one made specifically for your brand.

If you need help setting up your Shopify store and need a custom theme designed for your brand, get in touch with Webinopoly’s Shopify Experts today. Webinopoly is an Award-Winning Digital Agency and are experts in Design, Setup, Development, and Marketing. Our services range from building your Shopify store to theme customization, website development, migration to Shopify, SEO, and marketing.

A Look at Some of the Most Succesful Shopify Stores in the Jewelry and Accessories Category

When you’re thinking about what you can sell online, it can be helpful to look at what some other entrepreneurs have already done. Looking at these examples of active jewelry stores, we hope that some of them will spark your imagination and new ideas.

  1. Clocks and Colours

Clocks and Colors were founded on the North American frontier. Their designs are influenced by the area's tremendous scenery and the rugged back roads that pass across it. The resultant pieces are almost rebellious.  Each sterling silver ring, pendant, and bracelet is created in Toronto, Canada, then hand-carved by expert silversmiths in Bali to ensure exceptional quality.

This one is a bit of a standout and one of the only businesses that choose to go for an all-black motif. In addition, with the exception of the design on the rings, the brand makes use of grayscale images. This helps make their pieces stand out. It’s incredibly imaginative and a terrific approach to attract a visitor’s attention.

  1. Miansai

Established by Michael Saiger, Miansai is a successful brand with flagship locations in Soho and Venice Beach. In addition, it's ranked among the top 500 Shopify shops. Men's jewelry by Miami-based Miansai is composed of 14k or 18k gold and is inspired by the exploration of the world and handbags and leather products produced with care and precision. Over 30 talented craftsmen and artisans who employ special marine-grade ropes and Italian leather, each piece is handcrafted.

The Shopify jewelry store's design is really stunning. It's simple, user-friendly, and easy to browse at the same time. The images are lovely and appropriate for a high-end brand, almost like you're looking through a Vogue magazine.


PDPAOLA, a very successful Shopify store, aims to empower women by allowing them to express themselves freely. This excellent company supports female empowerment, and they choose models that don't necessarily fulfill conventional beauty standards, allowing them to express themselves freely. It's all about making women feel good about themselves and look nice.

On the website, they use huge, high-quality, one-of-a-kind pictures to make their website stand out. It's elegant but simple and just what you'd expect to see in a fashion magazine.

  1.  Pura Vida

A company that's on practically every "Top Shopify shops" list, Pura Vida Bracelets is a California-based jewelry business that sells hand-crafted bracelets and jewelry through their Shopify site as well as actual boutique locations. Today, Pura Vida is the 40th largest Shopify store in the world.

Co-founders Griffin Thall and Paul Goodman got the idea for the company while on a graduation trip to Costa Rica, where they met two local artisans. They were so amazed that they partnered up with the artisans and started selling them back home. Today Pura Vida helps over 800 artists in Costa Rica earn money from their labor by selling millions of bracelets every year.

  1. Molten Store

Based in Brisbane, Australia, Molten Boutique is a jewelry store emphasizing sustainability and upcycling jewelry. In addition to making high-quality jewelry from reused materials, Molten Shop also has a “swap your jewelry” program that enables consumers to turn in their unwanted jewelry for store credit.

The brand’s goal is to connect customers to their dream jewelry. They describe themselves as “vintage jewelry history buffs,” One can see how it inspires their vintage-inspired designs but with a modern twist.

Molten Store's website is quite stunning, displaying the brilliant jewels through stunning photographs. The layout is a classic minimalist design with hints of beige and pink that give off a luxurious impression.

  1. Wolf Circus

Wolf Circus is a Shopify store featuring a collection of demi-fine jewelry pieces handcrafted in Vancouver, BC, and suited for everyday use. All of their creations are hand-made or cast using the lost-wax casting process by using either recycled sterling silver or recycled bronze that’s covered in a high-grade 14k gold plating. This Shopify shop promotes itself as an “attainable luxury.”

Their website design is minimalistic, with a high focus on massive, high-definition photographs that highlight their jewelry creations. The photos generate a particular sophisticated yet easygoing atmosphere that suits their overall aesthetic.

  1. Biko

BIKO is a modern jewelry brand designed and hand-crafted with passion by a small team in Toronto, headed by creator Corrine Anestopoulos. BIKO is famous for its high degree of artistry, luxurious materials, and timeless, playful design inspired by nature, contemporary art, architecture, and travel. Since launching BIKO in 2005, Corrine has partnered with huge retailers such as Nordstrom and Hudson's Bay Company.

BIKO’s website is elegant and luxurious akin to its branding. The homepage is warm and inviting, accompanied by gorgeous photos of their pieces. The quick view feature allows shoppers to go over different designs quickly and check out from there if they want to.

  1. Bremont

Bremont is an award-winning British luxury watchmaker on Shopify that creates elegantly engineered chronometers. Bremont has quickly established itself as a global leader in the luxury timepiece market with only a decade under its belt. With its roots in Henley-on-Thames, England, and the revival of British watchmaking by brothers Nick and Giles English in the early 2000s, its illustrious history is essential for the brand's appeal.

Because of its numerous watches with aviation and military themes, Bremont is currently regarded as one of the world's top chronometer manufacturers. The yearly output is estimated to be 10,000 pieces, with a revenue of roughly £40 million.

The website is beautiful and appropriate for a high-end company. There are exquisite images of their pieces, along with well-written content that flawlessly communicates their narrative and videos to support the storytelling. The layout and design are incredibly well-thought-out and aesthetically pleasing.

  1. Vitaly

Established in 2011, Vitaly prides itself on being an 'experimental design movement' that develops jewelry that transcends genders and is "built around the framework of global cultural directions.” and,

Most of their jewelry is fashioned from stainless steel as this material does not rust or tarnish and is, more essential to their jewelry business, readily recyclable. While the materials they deal with are restricted, their selection of jewelry is not. Vitaly sells a wide assortment of jewelry including rings, pendants, necklaces, and bracelets.

The website is as gorgeous as the jewelry, going for a primarily white theme with a few elements of black that allow the silver pieces to really stand out. The whole page looks like it’s right out of an editorial magazine.

  1. Vivien Frank

Vivien Frank is an independent designer line that offers stacking bracelets, stacked necklaces, and everyday pieces. She uses fine Silver, sterling silver, solid gold, diamonds, leather, silk, and almost anything that can be linked or knotted together. 

Simona, the brand's founder, gave up her career in the film industry to be a stay-at-home mother. Eventually, she discovered her love for jewelry and ended up turning her passion into a multi-million dollar business.

Designed like a fashion magazine catalog, this Shopify jewelry store is luxurious and beautiful without sacrificing product features or product information. It's simple and clutter-free, allowing customers to focus on the lovely designs on display.

  1. Missoma

Missoma is the 19th most popular Shopify business, but it is also one of the most frequented jewelry stores globally. Wearers can mix and combine demi-fine items based on their unique style and mood.

Marisa Hordern quit her day job to start Missoma Jewelry. With no prior experience in the jewelry industry, she could tap into a new demographic of customers in the millennial generation by marketing to them first via social media. As CEO and creative director, Hordern is responsible for selling millions of dollars in jewelry annually.

Missoma's website design is clean and uncluttered. As a result, the items' elegant and sophisticated allure is reinforced.

  1. CRAFTD London

Founded by two friends from the UK, Alex, and Danny, CRAFTD is a premium jewelry business. Pendants and chains dominate their jewelry collection, but they also provide rings and earrings for men. CRAFTD London's goal is to reduce the wasteful space caused by quick fashion and focus on high-quality, original products with support from over 100 countries.

Their website is minimalistic, with a strong focus on their designs. With a few clicks of the mouse, you'll find just what you're looking for, from necklaces to pendants. Each product contains multiple photos to let shoppers see themselves wearing it and zoom in on all of the details.

  1.  Ana Luisa

Ana Luisa is a sustainable jewelry business based in the United States that exclusively uses recycled gold and diamonds that have been ethically sourced. It's also the first direct-to-customer brand to achieve carbon neutrality. There are no carbon footprints left behind when they produce their items.

Even their website, which has a clean and modern look, is a visual treat. It's all black and white, with a tinge of grey. They also put up sale announcements on their top page so that clients have something to look forward to when they visit. They also make sure that clients know that they provide free shipping and returns to the United States, which gives them even more incentive to make a purchase a two. There's a lot to like here.

  1. YCL Jewels

YCL Jewels was formed by Fabienne, a self-taught artisan jewelry maker and designer who launched her jewelry company after quitting her work as a nurse. They have an opulent selection of traditional and modern women's jewelry designs that reflect the spirit of femininity. The brand focuses on crafting limited edition jewelry where once a series is sold, it’s never made again.

The website design is another simple, white theme that puts a spotlight on the jewelry pieces. The pieces also look amazing on the models thanks to the excellent photos displayed throughout the website. The website looks luxurious and is easy to explore.

  1. Karma & Luck

Karma and Luck is a Las Vegas-based lifestyle business inspired by ancient traditions to help people manifest happiness, health, and prosperity. Vladi Bergman founded it in 2015 to connect cultures via fair trade and beautiful, handmade objects with messages of peace and compassion. Every Karma and Luck product is made with exceptional craftsmanship and is intended to provide good fortune to its customers.

They have a gorgeous website that is really clean and uncluttered. They adopted a color scheme of white and beige, which is commonly associated with high-end brands. There are several categories and extremely useful gift guides that may assist customers in discovering what they require.

  1. Victoria Emerson

Victoria Emerson, a women's accessories company known for using mixed materials in their bracelets, was founded in 2012 and is popular among women worldwide. It has been worn by celebrities such as Jessica Alba, Vanessa Hudgens, Julianne Hough, Candace Cameron Bure, Busy Philipps, Brenda Song, and Mary Fitzgerald.

Their website is a little more playful, with plenty of large letters and an incredible blue, white, and pink look. It's a standard eCommerce layout with a dash of the brand's flair. Overall, this is one of Shopify's Top 100 stores, which might be due to their unique items and well-designed website.

  1. Gorjana

Gorjana Reidel, based in Laguna Beach and influenced by the California way of life, makes jewelry with a light, delicate vibe that allows generous stacking. Her titular brand features pieces that can be worn in various ways, such as creative adjustable necklaces, stackable stone bracelets, and mixable, matchable ring sets. Each item is a contemporary classic due to its clean-lined style.

The website features a stunning blue, white, and pink color scheme. It's spotless and on-brand. You are welcomed by a large banner that immediately grabs your attention, as well as a shop now button that directs shoppers to her essential items.

  1. Burga

BURGA is a Shopify-based accessories business that elevates everyday items to a new degree of sophistication. They have gained a following among fashionistas and style fans thanks to their gorgeous, unique, and aesthetically pleasing phone case designs. They've amassed 380k+ Instagram followers, sold 5 million+ cases worldwide, and generated an 8-figure annual profit.

You'll find a lot of high-resolution product photographs, user-generated content (UGC), and well-crafted descriptions on their website. It's a pleasure to browse BURGA's website. By default, the website takes you right to your current location. Device models are recognized and items tailored to meet your needs if you're using a mobile device. In the case of an iPhone 12, the site will only offer you covers that are compatible with your phone model. Customers will find it very convenient and make their shopping a pleasurable experience.

  1. Qalo

Commitment, quality, and utility are the pillars of QALO's design philosophy. The creators discovered how inconvenient it was to wear a traditional wedding ring. Wedding bands, in their opinion, come in the way of our active lifestyles. The QALO ring was created after a lot of research, optimization, and discovery, and they discovered that silicone wedding rings were the solution. Since its inception in 2011, the QALO community has grown to include a wide range of people from various professions, from Firefighters, Police Officers to Athletes, Outdoor Enthusiasts, and Travelers.

They've got a sleek, well-designed website that offers the brand a distinct character. Sections like "You may also enjoy" or "This might go well with" or "From the same collection" are used by QALO to make it easier for users to move through their site. This is a tactic used by many Shopify stores to boost sales.

  1. Shashi

SHASHI sells anything from necklaces to bracelets. In their store, you'll discover two predominant color schemes: rose-gold and rainbows. Rings and necklaces are mostly made of rose gold, while bracelets come in a rainbow of colors.

Their shop has a clean, uncluttered look. There is a feature here where you may also hover your mouse over a product's pricing to see its actual price. When you click on a product, you'll get all the details you need and be able to choose the color and size, so you won't have to leave the page to shop.

  1. King Ice

Dubbed as designer streetwear jewelry, King Ice is one of Shopify’s top Shopify stores in global rankings. It’s an interesting store with a niche audience, mostly rappers, hip hop, and streetwear enthusiasts.

Iced rings and pendants with chains in predominantly gold or silver bases are among the hip-hop accessories available from this Shopify jewelry company. They've been able to collaborate with some of the biggest names in hip-hop, such as 2pac and MTV, because of their product line. Moreover, they have amassed an impressive 405k Instagram followers, and they're also highly active on the platform.

The website reflects the company's style, which is all iced out and dazzling. Detailed and magnified images of the bling are provided for your viewing pleasure. The products are all about luxury and abundance over here, so going for a minimalist layout makes it well balanced.

  1. Metal Marvels

Metal Marvels is a brand of jewelry that promotes feminism and autonomy, shattering stereotypes about what it means to be a woman. And it's refreshing to see something so out-of-the-ordinary and daring on display. The brand has amassed over 93k Instagram followers, which shows that it has a devoted following.

Jewelry with such outspoken sentiments is hard to come by. These one-of-a-kind accessories shatter any preconceived notions about women as soft and feminine. The brand's slogan is “For bold women who break the mold.” 

The website is really about breaking molds and stereotypes, and even their web copy is aimed at individuals with a sense of humor. 

  1. Rebel Nell

Rebel Nell's motto is "One of No Other Kind," and the company's mission is to empower women via employment, education, and leadership. Their one-of-a-kind creations are fashioned from Detroit Graffiti fragments. Their designers have learned how to make one-of-a-kind, wearable art using layers of graffiti. You will never come across two identical products, and you get “one of no other kind.”

A simplistic and straightforward web design contrasts nicely with their vibrant and vivid graffiti-inspired jewelry creations. 

  1. Toyshades

ToyShades® is a design-led eyewear company based in London, England, creating exciting sunglasses for men and women. They made their debut back in 2013 and have released both traditional vintage and modern sunglass designs. The sunglasses are relatively inexpensive, innovative in design, and very chic.

Their website is user-friendly and easy to go through, allowing clients to choose from several product categories, including autumn hues, winter shades, everyday eye-wear, and more.

  1. Sunday Somewhere

Sunday Somewhere was created in late 2010, and it has since gone global. The luxury eyewear brand's marketing approach stresses quality, simplicity, and inventiveness. The Shopify brand strives to deliver high-quality, timeless items. 

A visual feast of the past and present, Sunday Somewhere creates aesthetically exciting frames that appeal to all genders. Shoppers can pick from an array of vibrant colors and designs. 


We hope this list is helpful to you and motivates you to start your own Shopify business.

Contact Webinopoly's Shopify Experts for any of your Shopify requirements! Webinopoly is a multi-award-winning digital agency specializing in design, setup, development, and marketing. Our services include creating your Shopify store to theme customization, website development, Shopify migration, SEO, and marketing.

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