How a Shopify Agency Can Increase Conversion Rates
If you're running a Shopify store, you know how important it is to increase your conversion rate. A high conversion rate means more revenue for your store, which means more money in your pocket.
But how do you get there?
The truth is that there are a lot of different variables that affect conversion rates. So while your efforts are crucial to driving traffic and sales to your store, it's also important to take advantage of the services a Shopify agency offers—they can help improve your conversion rates.
What is Shopify?
Shopify is a web-based e-commerce application that allows you to create an online store, list your products for sale, and manage inventory. The platform also provides you with tools to manage your inventory and keep track of your sales.
Shopify offers three plans: Basic Shopify, Shopify, and Advanced Shopify. Each plan has different features and capabilities, so choosing the one that best suits your needs is essential.
What is A Shopify Agency?
A Shopify agency is a company that works with small to medium-sized businesses to help them get their online store up and running. They can consult on design, provide web hosting and maintenance, or even offer full-service development for your e-commerce site.
Shopify agencies work with a range of clients: from local bakeries to global retailers. They often specialize in certain industries or niches, such as fashion, beauty, sports apparel, or electronics. Some specialize in more technical fields like computer science or engineering (e.g., building a custom e-commerce platform).
Suppose you're planning to hire a Shopify agency for your project. In that case, it's essential to understand what they do best, so you can get the most value for your money.
Are Shopify Agencies Good?
Shopify agencies are an excellent option for businesses looking to improve their online presence.
Shopify is a software platform that allows anyone to set up an e-commerce store without hiring developers or designers. This means that Shopify agencies have a lot of experience designing and developing beautiful, functional websites using Shopify's platform.
When looking for a Shopify agency, ensure they have experience working with clients in your industry. Ask them what they'll specifically be doing on your site. You want someone who knows how to optimize the design of your site, so it gets found by search engines like Google, but also someone who understands the technical side of things so they can fix any bugs that might crop up down the road.
How a Shopify Agency Can Increase Conversion Rates
Shopify has been used for over a decade and is used by many companies that have built successful online businesses.
But what does that mean for you? And how can a Shopify agency help you increase your conversion rates?
It helps You Understand Who Your Target Audience Is and What They Want
When you're a business owner, getting an objective view of your company can be challenging. You're so close to it that you can't always see what other people see—and that's why a Shopify agency is so valuable.
When a Shopify agency helps you understand who your target audience is and what they want, it allows you to make meaningful changes that will help increase conversion rates.
A Shopify agency knows how to analyze data and use it to create a clear picture of your company's strengths and weaknesses. They then use this information to create strategies for improving your website, ensuring it has all the tools necessary for success.
The end result? More sales!
Creates a Quick and Painless Checkout Process
One of the biggest reasons Shopify agencies can increase conversion rates is by creating a quick and painless checkout process.
When customers face a long and complicated checkout process, they're more likely to abandon their cart and go back to Google to search for another solution. Unfortunately, the longer you make your checkout process, the more you put your visitors at risk.
If, in addition to forcing them to complete a long application form, you give no indication of how much time it will take to fill out the form, they are likely to feel that they are being held hostage.
So how does creating a quick and painless checkout process help increase conversion rates? Well, it's simple: when people don't have to wait around for information about what they're buying before making their purchase decision, then they feel like they're getting what they want faster than if they had stayed on your site longer—and this makes them more likely to buy from you!
Makes Sure the Website Looks Great on All Devices
One of the most essential things a Shopify agency can do to help you increase conversion rates is to ensure that your website looks great on all devices.
This is important because it means potential customers can view your website from anywhere and on any device, increasing the likelihood of making a purchase. With a mobile-friendly site, Shopify agencies can also take advantage of one of the newest features in Shopify—the ability to display different products depending on what device is used to access the site.
For example, suppose someone is using their phone. In that case, they may see a smaller version of an item or have access to certain information about it. In contrast, if someone is viewing on their laptop or desktop computer, they might see more information or have more options available.
Uses Images and Videos to Help Tell the Story of Your Business and Products
Images and videos are one of the most essential things a Shopify agency can do to help you increase your conversion rates. If you're not using these tools, you're missing out!
Images and videos are more than just a bonus for your Shopify store—they're a way that you can connect with your customers on a deeper level and show them what your business is all about.
When it comes to images, you don't have to worry about running out of ways to use them. Whether it's product photos, lifestyle shots, or even pictures of your employees at work (or behind the scenes), there are so many ways that images can help tell the story of what makes your business unique.
And videos are just as powerful when it comes to connecting with customers. Not only do they help tell stories about your products or services like images do, but they also allow you to talk directly to people who might be interested in what you do or who need help from where they stand on their path toward success.
Optimizes Your Site for Google Search Results
Google's search engine algorithm is constantly adapting to how people search, which means there are always new ways to optimize your site so it will appear on Google's first page of results.
When you optimize your site for Google Search Results, you're making sure that your site is optimized for all the different kinds of searches people might use when looking for products. In addition, you'll want to ensure you have the right keywords in place so that when people search, they see your product as an option.
This means ensuring that if someone types "blue jeans," for example, into the Google search bar, your site comes up as an option with blue jeans available for purchase. The more specific your keywords are (and the fewer competitors), the better your chance of showing up higher in search results.
Optimized content, including keywords in titles and meta descriptions in ways that make sense for users and search engines, makes you much more likely to appear in these top spots. This means more people will see your business name pop up when they perform a Google search related to your niche—which means more eyes on your website!
Includes Social Media Links on Your Website So That Visitors Can Easily Follow You
When you're running a business, you might be tempted to think of your website as a static entity—something that's just there to provide information about your company and its products. But if you've got any experience with online shopping, you know that websites are more than just information providers. They're also salespeople.
And when it comes to salespeople, it's no secret that the best ones know how to use social media. Social media is where your customers live and spend most of their time. So if you want them to see what you have to sell, then it only makes sense that your website should include links that let them follow you on all the platforms where they spend their free time.
The truth is that many Shopify agencies are already doing this—but not all are doing it well enough. There are various ways that agencies can integrate links to social media platforms into their websites; however, the method that is most successful for one organization might not be effective for another. Knowing what works for your customers and offering them easy access to all their destinations is key.
Tests Out Different Landing Pages or Email Marketing Campaigns
When it comes to landing pages and email marketing, you need to know what works best for your audience and your business.
That's why we believe in testing out different landing pages and email versions to see which ones generate the best results. It's important since it enables us to determine what aspects of our campaigns are successful and those that could use some tweaking in the future.
For example, suppose we were running an email marketing campaign and wanted to test out different versions of the same message. In that case, we'd send out one version as usual but another with some changes—like changing the color scheme or adding an image at the top of the page.
Then we'd compare how much each version generated in terms of opt-ins or sales conversions. If one version performed better than the other (or if there was no significant difference), then we would use that one for future campaigns instead of testing new versions.
Makes Sure Your Product Pages Are Optimized
A Shopify agency can increase conversion rates by providing various services that ensure your product pages are optimized.
For example, they can help you create a robust product description that will draw customers in and convince them to buy. This can be done by using a variety of techniques, such as including keywords that will get your page found in search engines and creating a compelling headline.
They can also ensure that your page's images are properly sized and formatted so they don't take up too much space or look pixelated. This can help draw customers in by making it easier for them to see what they're buying before they click on the page.
Finally, agencies can set up Google Analytics for you to track how many people are visiting your pages and what they're doing when they get there. This kind of data is invaluable in figuring out how to improve conversion rates!
Creates Custom Landing Pages
A landing page is one part of any marketing campaign— it's designed to capture leads from various efforts, then convert them into paying customers.
By creating custom landing pages, you can increase conversion rates by making it easier for your audience to take the next step in their journey to becoming customers. If you're already using Shopify, you can create custom landing pages with the built-in app Create Custom Landing Pages.
With this app, you can create a template for your landing page and customize it to match your brand's look and feel. You can also add links and buttons so that people who visit your site will know what they need to do next: sign up for an account or download an eBook.
This is just one way that Shopify agencies can help improve customer experience and conversions by using apps like Create Custom Landing Pages to ensure visitors have all of the information they need throughout the conversion process.
Make Your Products Easy to Compare
Converting more visitors into customers is as easy as making it easier for them to compare products. This means that you should create a clear, consistent way for customers to compare your products with one another, so they can easily see how they differ. When you make it easy for people to compare your products and decide which one is best for them, it's more likely that they'll purchase from you rather than from a competitor.
There are different ways that you can do this. One option is to use bullet points or numbered lists when describing your product so that each item has its own section and stands out without competing with the other items on the list.
That way, customers don't have to scroll through all the items at once—they can click on the ones they want more information about.
Another option is using images of each item along with its description. A visual representation of the product helps customers get a better idea of what each item looks like and how it compares with other products in terms of quality or design. This is especially helpful if your business sells multiple types of products (for example, clothing) because people can see differences between various types of clothing and in quality.
They Have Clients Who Come Back to Them Again and Again
Repeat customers are critical for any business, especially one that operates online. They're the reason your agency can grow and expand, which means they're also the key to increasing conversion rates.
If your brand is strong, you know what it's like when something goes wrong with one of your stores—an increase in traffic or a glitch on your site—your client will likely come back to you for help. A client who knows that if there's an issue, they can get help right away will be more likely to stay with you than one who feels lost without a reliable resource.
It's better for Shopify agencies to focus on building long-term relationships with clients rather than just getting them through the checkout process as quickly as possible. In fact, this should be their primary goal: creating long-term relationships based on trust and reliability. By doing so, they'll create repeat customers who will return again and again because they know they can rely on their agency for assistance when needed!
Shopify Agencies Implement the Right Aiming Techniques
A Shopify agency aims to help its clients grow their business by providing them with the tools and resources they need to succeed. When a Shopify agency uses aiming techniques, it can do this effectively by creating a strategy that focuses on improving conversion rates.
Shopify agencies implement aiming techniques by using A/B testing and user research. A/B testing allows Shopify agencies to test various options for their clients' websites or marketing campaigns to find the most effective one. User research is another aiming technique used by Shopify agencies because it helps them gain insight into what customers want and need to improve the user experience on their websites.
Implements an Effective Navigation System
When it comes to eCommerce, a Shopify Agency can increase conversion rates by implementing an effective navigation system.
A navigation system helps your customers find what they're looking for quickly and easily. It should be easy to understand, with links that make sense and direct users to the right page. If you are using a Shopify Agency, they will help you create an intuitive navigation system that makes sense to your customers.
A well-designed navigation system boosts your conversion rate by making information on the site easier to find for visitors.
What Do You Need to Look For in A Shopify Agency?
When you're looking to hire a Shopify agency, it can be tough to know what to look for. Are you looking for a team to help you build your brand and grow your business? Or do you need someone who can ensure your store runs smoothly and efficiently?
Look at Their Products and Services They Offer
When looking for a Shopify agency, you want to ensure you're working with someone who knows the platform inside and out. It's not enough for them to know how to set up your store and design a website for it—they need to know what you need and be able to deliver.
That's where looking at their products and services comes in. Looking at their portfolio, you can see how they've handled different types of clients in the past. For example, suppose they've worked with big brands, small businesses, e-commerce sites, or brick-and-mortar stores. In that case, you'll get a good idea of what kind of experience they have working with clients like yours.
You'll also get insight into how much time they spend on each project and what design style best suits their clients' needs. Then, in discussing your project with them, you can refer to this information as a way of getting the conversation started—you can ask about specific things that worked well for other clients and what challenges were faced during each stage of development.
Look at the Company Website, Social Media, and Testimonials of Past Clients
You should hire a Shopify agency that is experienced with e-commerce businesses and has knowledge of best practices.
Examining the company's website, social media accounts, and testimonials provided by previous customers are some of the most effective ways to achieve this goal.
You'll get a better sense of who they are as a company by looking at their website. For example, you can see if they have examples of projects they've worked on and what kind of things they specialize in. You can also learn more about the team behind the agency and how they work together.
If you're looking to learn more about an organization and see if it is a good fit for your brand, social media accounts are a fantastic resource. Looking at an agency's social media accounts can tell you what types of information they post and how often. It also gives insight into their target audience, which will help determine if there is a match between your brand and theirs.
Testimonials from past clients are also one of the most critical pieces of information because they give insights into how well an agency has performed for someone else—and why! If you find testimonials on social media or their website, make sure that those testimonials align with what your business needs before moving forward with any agency.
The best way to determine if an agency is right for you is to ask questions. Ask about their experience with similar projects, who their clients are, and what you can learn from them by speaking with some of these people. If the answers don't match up with your expectations (or budget), then it's probably time to look for another option.
Check The Agency's Portfolio and Make Sure That They Have Worked On Similar Projects
When looking for a Shopify agency, it's essential to check their portfolio and ensure they have worked on similar projects.
It's important to know how experienced an agency is with the type of product or service that you offer. For example, suppose your company sells industrial equipment. In that case, you don't want to hire an agency specializing in pet store e-commerce sites. But, on the other hand, the more familiar an agency is with your industry, the better chance they will have at creating a website that will be able to convert visitors into customers.
Another reason why checking their portfolio is so important is because it allows you to see what kind of designs they typically use and how they implement them on their websites. It will give you insight into whether or not they would be a good fit for your company and how much work they put into ensuring each site is properly designed and functioning correctly.
Consider Their Time in the Industry
When looking for a Shopify agency, you want to ensure that you find one with some experience. How long have they been around? This is the question you should ask yourself first.
You want to choose an agency that has been helping businesses grow since before Shopify existed. So they'll have had time to develop a deep understanding of how online businesses work and what kind of tools are needed to keep them running smoothly. They'll have seen it all and know what works best.
If the agency is new, then they probably don't have as much experience working with e-commerce platforms like Shopify—or any platform, really—so they may not be able to provide the same level of service as an older company would be able to offer you.
Evaluate if Their Price Plans Are Reasonable
When looking for a Shopify agency, it's essential to evaluate whether or not their pricing plans are reasonable. This is because your business will be spending money on the agency's services, so it's crucial that you make sure they aren't overcharging you or charging too much compared to other agencies.
When evaluating price plans, consider what each plan offers and how much it costs. If a company offers many different packages, each with its own unique set of amenities, the prices of those packages may vary greatly from one another.
In addition, the more features included in a package, the higher its cost will likely be. Therefore, it's essential to consider how much each feature is worth to your business and how much value it will add before deciding which package is best for you.
If an agency doesn't have any packages with features that meet your needs, then they may charge by the hour instead of offering fixed-price agreements. Hourly billing can be risky because it can lead customers to pay more than expected if they go over budget during a project or if there are unexpected expenses during development time (ex: extra time spent troubleshooting bugs).
If you choose an hourly billing structure with an agency that doesn't offer any packages with features that meet your needs (or if they only offer one package), then make sure there are clearly defined project milestones and objectives. This will help you determine whether the agency is meeting its client's needs and can also help prevent overspending on a project.
Consider the Way They Communicate With You
When you're looking for a Shopify agency, there are many factors to consider. First, you need to ensure that the individual you hire to design a website for your business will produce a website that is aesthetically pleasing and easy to navigate before you make any other preparations.
No matter what your customers tell you, it's important to consider how they communicate their needs and wants. If you're not comfortable talking with your agency about what's happening with your project, if their emails feel too formal or casual for you, it will be hard to trust them.
Communication is a key indicator of how well an agency will be able to handle other aspects of your project—and how likely they are to take care of any problems that come along with it.
So, after learning about how Shopify agencies can increase conversion rates, we hope you are ready to dive in and start making your business a success.
Whether you're just starting or have been running your business for years, there's always room to improve and expand. If you want to make more sales, it's time to start thinking about how your website can be more effective.As you can see, a Shopify agency can increase the conversion rates of your store in a variety of different ways. In addition to providing a comprehensive selection of services, they are also equipped with the necessary industry knowledge to assist your company in thriving in this cutthroat marketplace. If you'd like our team to help you increase your conversion rates, give our Webinopoly Shopify experts a call today!