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Can Shopify Make Me Money? A Guide to Shopify Success

You've heard of Shopify, and you've probably even thought about using it to start your very own online store. But can it really make you money?

If you're wondering whether or not Shopify is the right platform for your business, the answer is yes! 

Shopify has been around since 2006, so it's no surprise that it's a tried-and-true platform with a ton of advantages. In fact, Shopify stores are responsible for over $79 billion in sales in the first half of 2021 alone—so clearly, it works!

But what about all those other platforms out there? How do they stack up against Shopify? And how does this platform work in comparison to others like BigCommerce? Let's take a look at these questions and more below!

What is Shopify?

Shopify is a software-as-a-service (SaaS) company that allows users to build an eCommerce store and manage it through the platform. Shopify offers a wide range of tools, including payment processing, inventory management, and marketing automation—all from one location.

The platform also includes a blog and an app store, which gives users access to thousands of apps that can be used in their stores. Shopify is especially popular among small businesses because many entrepreneurs start out with just one product or service and want a simple way to get started with eCommerce.

Shopify is also a great option for entrepreneurs who want to focus on the marketing aspect of their business instead of worrying about technology.

Shopify’s platform has been designed with simplicity in mind, making it easy to set up an online storefront and manage products and orders. The software also offers a wide range of features, including SEO tools, social media integrations, inventory management tools, payment processing options and more.

How Does Shopify Work?

Shopify’s software allows you to sell products online without having to worry about all the technical aspects of eCommerce. The platform provides an easy-to-use interface that allows you to manage your inventory, set up pricing and promotions and track sales data in real-time. 

Shopify also offers a wide range of apps that can be integrated into your store, including payment processing software and marketing tools like Pagefly or Facebook Ads.

Shopify is also an SEO-friendly platform, which means your store will be optimized for search engines. This can help you get more traffic and sales from organic search results. To get started with Shopify, all you need is a domain name and hosting account. You don’t have to worry about setting up SSL certificates or hosting websites on subdomains (like “”).

Shopify will provide you with a secure SSL certificate for your store, which means that all the data transmitted between your store and customers’ browsers are encrypted. This helps protect against malicious attacks or identity theft.

What Do the Most Successful Shopify Stores Have in Common?

There are many different types of Shopify stores out there. Some sell products, some provide services, and others are full-service retailers. However, there are a few things these stores have in common:

Clear Branding and Positioning

The most successful shops have a clear brand and positioning. They understand who their customers are, what problem they need to solve, and how they will solve it. For example, if you sell greeting cards for every occasion, it’s not enough to just say that—you need to show how your products are different from everyone else’s.

You can do this by highlighting your unique designs, the quality of your materials, or the fact that you offer free shipping. The more ways you can show how your products are different, the better. Keep in mind that it’s not just about what you sell—it’s also about how it’s presented.

You can also use your brand to help drive sales. For example, if you sell greeting cards for every occasion, it’s not enough to just say that—you need to show how your products are different from everyone else’s. You can do this by highlighting your unique designs, the quality of your materials or the fact that you offer free shipping.

The more ways you can show how your products are different, the better. Keep in mind that it’s not just about what you sell—it’s also about how it’s presented. You can also use your brand to help drive sales. 

For example, if you sell greeting cards for every occasion, it’s not enough to just say that—you need to show how your products are different from everyone else’s. You can do this by highlighting your unique designs, the quality of your materials or the fact that you offer free shipping. 

Streamlined Product Selection

The more products you have in your store, the harder it is for customers to find what they're looking for. And if you sell a lot of different types of products, or if you're trying to appeal to a wide variety of shoppers, then it's especially important that you stick to the essentials when stocking your inventory.

This can be tough because there are so many cool products out there! But if you make sure that your shop has only what it needs, then you'll be able to offer a better customer experience and keep your customers coming back for more.

The key to success is niching down. What types of products are your customers looking for? Is there a particular type of product that you sell that's more popular than others? If so, then focus on stocking up on those items. 

If not, then instead try to find products that fit into two or more niches in your inventory. For example, if you sell shoes and clothing then consider adding jewelry—that way you can appeal to shoppers who are interested in both fashion accessories and apparel.

Positive Reviews and Feedback Loops

Building up your reputation is one of the most important things you can do for your business. The best way to do this is by getting positive reviews and feedback loops from your customers. 

If they have a good experience with you then they'll be more likely to leave a review or write their own blog post about how much they enjoyed shopping at your store. This can help drive new traffic and increase sales in the long run.

It's also important to get feedback from your customers about what they like and don't like about your store. This will help you make changes in the future to ensure that everyone has a good experience shopping at your store.

You can also use reviews to identify any problems with your store, such as a high number of negative reviews. This will allow you to fix these problems before they get worse and cost you customers. 

Finally, it's important to thank your customers for leaving positive reviews or feedback on your store. This will encourage them to do it again in the future.

Optimized Product Pages

As a Shopify store owner, you know that your product pages are one of the most important places in your store. They're where people go to find out more about what you sell and decide whether or not they want to buy it. You want your product pages to be optimized so they convert as much traffic as possible into sales.

But how do you know if your product page is optimized? What are some of the qualities of an optimized product page? Let's take a look!

  • The product page is visually appealing and easy to read.
  • It uses high-quality images that show the product in use and give customers a clear idea of what it's like and how it will look in their home or office.
  • The description includes all important information about each item, including size, color, materials used and shipping details.
  • The product page uses the correct keywords, which are relevant to the product and help customers find it when they search for it. 
  • It includes at least one call-to-action that asks visitors to purchase the item or download an eBook or guide related to it.
  • The product page has clear navigation, which makes it easy for customers to find all the information they need about the item. 
  • It includes at least one testimonial from a satisfied customer and an honest review of what people like and dislike about it.

Up-to-Date Content

Your website needs to be updated regularly with fresh content. This means you should create new blog posts at least once a week and update your homepage with new articles or videos whenever something major happens in your niche. The more frequently you update your site, the better it will rank in search engines.

You can also use your website to send traffic to other websites, including your Amazon seller account. If you have an opt-in form on your site where customers can sign up for an email list, you’ll get notified when someone signs up and can then follow up with them using email. 

This strategy is known as “email marketing.” You can also use social media to drive traffic back to your website or Amazon listing by sharing links on Facebook and Twitter.

You can also use social media to grow your email list and promote new products. You can do this by creating a Facebook group or page and inviting people who like your page to join the group. You can then post updates about new products, promotions, and sales that you have on Amazon.

A Solid Email Marketing Strategy

Your email list is one of the most valuable assets that you have as an Amazon seller. There are many ways to use it, including:

  • Sending promotions for new products or sales on existing products
  • Sending holiday discount offers (you can send these out all year, but they’re especially effective during the holidays)
  • Surveys, which can be used to improve your product selection and to get feedback from your customers about how you’re doing. The key is to send emails that people want to receive and open; don’t just blast out offers for every new product or sale.

Here are some additional tips for email marketing: 

  • Keep your emails short and to the point. 
  • Use graphics, videos and text overlays to help explain what you’re offering. 
  • Make sure that your email copy is clear and easy to read so that people can understand what they’re getting without having to read every word carefully.
  • Use a call-to-action that encourages people to take action.
  • Make sure you include an unsubscribe link in every email you send out, so your subscribers can easily opt-out if they want.
  • Send more than one email per week; most people will go into their inbox and delete anything they don’t recognize or feel like reading right away.

High-Quality Photos and Videos

If you want to be successful in business, you need to put in the extra effort and time to make your store stand out from the rest. High-quality photos and videos are a great way to do this.

Images are often what makes a customer decide whether or not they want to buy something, so it's important that your images are crisp, clear, and well-lit. These photos also need to be relevant to the product or service being sold by your store—for example, if you're selling dog treats, then your images should feature dogs with their owners enjoying their treats!

Videos can also help capture customer attention and drive sales. When customers see how much fun someone else is having with your product, they're more likely to buy it themselves!

With the right kind of videos and images, you can create a store that's engaging, fun to look at, and full of great products.

Excellent Customer Support

Customer support is vital to your store's success, and it's also one of the most important things that customers take into account when they're deciding whether or not to buy from you. If a customer has a problem or question with their order, then they need to know that you'll be there for them—otherwise, they'll go elsewhere!

It's important to make sure that you're providing excellent customer support, and also that your customers know about it. You can do this by making sure that your website has a support page, and by advertising it on social media. If customers have any problems with their orders, they should be able to get in touch with someone easily—and the sooner they can do so, the better!

You should also make sure that your customer support page is easily accessible from every page on your website. There shouldn't be any need for customers to search around for it—they should be able to find it right away.

The Best Products to Sell On Shopify to Make Money

As we mentioned above, you should always sell the best products that you can. Not only will this help you to make more money in general, but it will also give your customers a much better experience overall. You should also be aware that there are certain types of products that tend to do better than others—and these are what you should be selling on Shopify!

Skincare Products

Skincare products are a good choice for several reasons. First, they're all about improving the way that your skin looks and feels—and most people want to have better-looking skin! 

Second, there are many different types of skincare products available; this means that you can easily find something that matches your brand image. Third, skincare products tend to be very profitable because they're easy to sell at a high markup.

With the rise of beauty gurus and the trend of self-care ramping up across the globe for men and women everywhere, skincare products are one of the top-selling categories on Shopify.

If you're thinking about selling skincare products, here are some ideas to get you started: 

  • Face Masks – These are a popular way to pamper yourself or someone else! You can find all kinds of face masks available on the market; choose one that suits your brand image and sell it at a premium price. 
  • Cleansing Products – Cleansing products such as facial cleansers and makeup removers tend to be very reasonably priced; this means that they're easy to sell at a markup.
  • Routine Skincare Products – If you're new to the skincare industry, it's best to start with a routine product. These are multi-purpose products that contain several steps in one; for example, you can sell a face wash, toner and moisturizer in one bottle. This will save customers time and money, as well as increase your sales!
  • Serums - Serums are a great skincare product to sell, as they're easy to produce and sell at a premium price. You can also use them in conjunction with other products in your line for added value.
  • Vegan and Sustainable Products - Consumers are becoming more and more aware of the impact their choices have on the environment, which means that vegan and sustainable products are a hot commodity. If you're able to produce vegan or sustainable skincare products, it's highly recommended that you do so! That way, your brand will be seen as an authority in its niche.


Dumbbells are a great product to sell because they're versatile and can be used by anyone, regardless of their fitness level or goals. You can also use dumbbells in conjunction with other products in your line for added value. 

Home fitness products like dumbbells provide consumers with a way to stay fit wherever they are. You can sell dumbbells in a variety of ways. You could sell them individually or as sets, depending on your customer base and how you want to position yourself as a brand. 

You could also consider selling dumbbells that come with an exercise guide that provides instructions on how to use them effectively. 

This would be a great way to position yourself as a fitness expert and build trust with your customers. You could also sell dumbbells that come with DVDs or online access to exercise guides and training programs.


Appliances like humidifiers, fans and air purifiers are another great way to sell products at a gym. They can help make your customers’ workouts more comfortable and enjoyable. You could also offer them as an upgrade for members who want to take their home gyms up a notch or two.

You could sell the appliances in a store or online and offer free shipping, which would be especially appealing to customers who don’t live near you.

When the COVID-19 pandemic hit, interest in home appliances went through the roof. Experts say that this was a direct result of the pandemic, in that people were afraid of getting sick and wanted to protect themselves with fans, air purifiers and humidifiers.

However, despite its status as a trend, it's clear that the demand won't die down any time soon. In fact, the interest in home appliances is as strong today as it was during the pandemic, which means that you can still profit from this trend. 

You could sell all kinds of appliances, from humidifiers to air purifiers; fans to air conditioners. You can even offer appliance packages for people who want to set up a complete home gym.


In most cases, you wouldn't think of shoes as a trend. After all, they're something that people wear every day. However, there are some situations where footwear can become a trend. 

One example is when celebrities wear a certain type of shoe in public or on social media. If this happens repeatedly over time, then it's likely that demand for those shoes will increase as well.

Not to mention, with the growing interest in fashion-forward styles, you can also be sure that there will always be a market for new and unique shoes. If you're looking for the perfect opportunity to start selling footwear, then here are some tips to help you get started: Start by researching different shoe trends. 

This will help you find out what's popular at the moment, which means that your customers will have a wide selection of styles from which to choose.

Start by finding a supplier of high-quality footwear. You want to make sure that the shoes you sell are of good quality because this will help build your reputation as someone who offers only the best products.

Once you've found a supplier, you'll need to find out exactly how much it will cost to get your shoes made. The price of each pair will depend on the materials used, as well as the quality of construction.

You may also need to pay extra for certain features, such as a custom logo or embroidery. After you have an idea of the cost per pair of shoes, you can start thinking about where you'll sell them. You could begin by setting up a booth at local community events, such as festivals and fairs.

Video Game Merchandise

Video games are a huge industry and there are many gamers who want to show their love for their favorite video game characters. If you're good at crafts, you could make custom plush toys based on your favorite video games. You can sell them online or at conventions where people who play the games will be able to buy them as gifts for friends or family members.

Another option is to design t-shirts that feature your favorite video game characters. This is a great way to get your name out there and build a loyal following of people who love what you do. They'll be excited about seeing new designs from you and will likely purchase them as soon as they're available.

If you're good at creating funny memes, then you could try creating a page on Facebook or Instagram where people can submit funny memes they've created and vote on which ones are the best. This is a great way to get your name out there if you're just starting out in ecommerce.

Handmade Trinkets

Handmade trinkets are one of the best things to sell on Shopify to make money. They're also one of the easiest things to make, which means you can get started making a profit in as little as an hour!

If you're looking for high-quality handmade trinkets to sell on Shopify, Etsy is a great place to start. You can search for specific types of products or browse popular categories like home decor, jewelry, and more. Once you find an item that interests you, check out the seller's profile and reviews to see if they have a good reputation and are trustworthy. 

If so, buy their product—but don't forget to check out their other items too! While most people aren't going to buy multiple items from the same seller in one order (at least not right away), there's always a chance that someone will come back later with more money than they had planned.

It's important to remember that while handmade trinkets can be profitable, they're not going to make you rich overnight! It takes time and effort before any business starts earning enough money for its owner(s) to quit their day jobs. 

However, if you're willing to put in the work and have fun doing it, you can make a decent amount of money from selling handmade items online—even if you're just getting started!

Fitness Apparel

If you're a fitness enthusiast, then you might want to consider selling fitness apparel. Fitness gear is popular among people who are into running, weightlifting, yoga and other types of exercise. 

There's also a market for athletic clothing in general: People who don't work out regularly but like to wear stylish clothes may be interested in purchasing sporty outfits that aren't necessarily designed for their specific activity.

The key to selling fitness apparel is making sure that it's high quality and fashionable. If you're just starting out, it can be tempting to buy cheap materials and use them for your first few products—but this can end up costing you sales later on down the road. 

Instead, spend a little extra money on higher-quality materials and make sure that your designs are stylish enough to appeal to people who aren't necessarily interested in working out.

When you're trying to sell fitness apparel, it's important to think about what people are looking for when they're shopping. Most of the time, people are looking for something that is stylish and comfortable—but there are also plenty of people who like to wear sporty outfits but aren't necessarily interested in working out. 

If you want to appeal to this demographic, make sure that your clothes are high quality and fashionable.

Planner Supplies

Planner supplies are another niche that can be very profitable. People who use planners and organizers are always looking for new accessories to help them stay organized. This includes pens, paperclips, sticky notes, and other small items that people can use to make their lives easier. 

If you're interested in selling planner supplies or other office supplies, look into the demand for different types of products before you start designing them.

The best way to do this is by looking at the planner supplies pages on Amazon and seeing what sells well. You can also look at websites like Pinterest for ideas about what people want. You can find a lot of inspiration on these sites, and they're a good place to start if you’re just getting started in this niche.

The Bottom Line: Can Shopify Make Me Money?

The answer to this question is a resounding yes, Shopify can help you make money. It’s an easy-to-use platform that gives you access to tools and resources that will help you build your business. 

You don’t have to be a tech expert or have a lot of experience with ecommerce; if you have an idea for something people want and are willing to put in the work, then Shopify can help make it happen.

Are you ready to start your Shopify journey? Our experts at Webinopoly are eager to help! Our team of experts will help you design your Shopify store, including the logo and branding. We’ll also help you choose a theme that will give your store an edge over competitors while staying true to your brand. 

Once your website is ready, we can set up all the necessary tools like search engine optimization (SEO) and social media marketing so that it will be easy for people to find you online.

Reach out to us now for a free consultation!


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