Top Industry Secrets for Success from a Shopify Development Team
Shopify success isn't as simple as uploading products, building a site, and waiting for the sales to roll in. In fact, many people fail at Shopify because they don't know how to get their store off the ground and running efficiently.
This is where we come in—we're an award-winning Shopify development team with years of ecommerce experience under our belt. We know what it takes to build a successful online business from scratch, and we want to help you do just that!
Keep reading to learn more about our team and the secrets to being a successful Shopify merchant.
Why Should I Choose Shopify?
Shopify is a platform that has everything you need to build your own ecommerce store. Whether you're starting out as an entrepreneur or have been in business for years, Shopify has something for everyone.
It's easy to use and comes with built-in features like marketing automation tools, inventory management software, and order processing apps that will save you time and money on day one.
Unlimited Products and Storage
Shopify has an unlimited storage capacity for your products, which means you can sell as many items as you want. The service also comes with a free 14-day trial period so that you can try it out before committing to a monthly subscription plan.
Shopify Plus is the company's enterprise-level service. It offers an unlimited number of products, payments, and storage capacity. You'll also get access to Shopify's 24/7 support team as well as its business experts and developers.
You can use Shopify Plus if you're looking for a more robust ecommerce solution that allows for high-volume sales. The company's enterprise-level service offers an unlimited number of products, payments, and storage capacity. You'll also get access to Shopify's 24/7 support team as well as its business experts and developers.
Sell on Multiple Sales Channels
When you're looking for a platform to build your online store, it's important to consider how many sales channels it supports. If you want to sell on Amazon and eBay, for example—and maybe even your own website—Shopify is the way to go.
Shopify's multichannel ecommerce solution lets you sell on all of these platforms from one place. The platform also integrates with other tools like Facebook Ads Manager and Google Analytics so you can easily manage your marketing efforts across multiple channels.
With Shopify, you can use the same store to sell on sites like Facebook, Instagram, and Etsy. The platform also supports multichannel ecommerce so you can manage orders across all of these sales channels from one place.
24/7 Support From Shopify Gurus
One of the top reasons why you should choose Shopify is because of its 24/7 support.
Shopify has a team of Gurus who are ready to help you at all hours of the day. They have an online chat feature that allows you to chat with them directly, and they also have phone numbers listed on their website so that you can call them if it's not convenient for you to use the chat tool.
The Gurus are very helpful, knowledgeable, and friendly. They will work with you until your problem is solved or until they no longer feel like they can be of assistance.
If you have a problem, the Gurus will get on it right away. They are very quick to respond and offer solutions that work for your business. You can also contact them if you have questions about how to use a certain feature or functions of Shopify.
Multiple Payment Gateways Included
Shopify gives you the ability to accept payments for your online store with a variety of different payment gateways. They include Stripe, PayPal, Shopify Pay, and many more. This is an excellent feature because it allows you to choose the one that works best for your business.
The best part about this is that you don’t have to pay extra for the different payment options. They are all included in your monthly plan. You can set up and start accepting payments right away with ease.
Furthermore, there is no limit on how much you can accept or any other restrictions. You can easily add new payment gateways as well if needed.
Add Your Own Domain Name
You can also add your own domain name to the account. This is a great feature because it allows you to have a more professional look for your business. You can choose from one of many domains that are offered or you can find one that works best for you.
You also have the option to connect an existing domain if you don't want to have your website hosted on Shopify's servers. Essentially, this means you don't have to worry about buying a new domain from Shopify.
Create a Secure Shopping Cart
Shopify's shopping cart is very secure. It uses SSL encryption technology to ensure that your customers' information is safe during the checkout process. This keeps it from being intercepted by hackers or other people who may want to steal your customer's credit card numbers and identity information.
You can also choose to use Shopify's built-in payment processing system or use a third-party service that you're already familiar with. Finally, Shopify's shopping cart has a built-in fraud protection feature that helps you identify fraudulent orders and prevent them from going through. This can help reduce your chargebacks and decrease the amount of time you spend dealing with these issues.
The fraud protection system is especially helpful if you're selling a high-priced item or offering free shipping. This way, you don't have to worry about customers ordering multiple items or buying something that costs less than $50 and then claiming it never arrived.
The fraud protection system also helps you identify repeat offenders and block them from making additional purchases. If a customer has made several fraudulent purchases, they won't be allowed to order from you again.
Create a Multichannel Marketing Strategy
While it's important to have a strong presence on your website, it's equally important to market yourself effectively through other channels. This includes social media platforms such as Facebook, Twitter, Instagram and LinkedIn. You can also use email marketing and SMS messaging to communicate with customers who are interested in your products or services.
Shopify also allows you to create a multichannel marketing strategy by linking your website with social media accounts and email marketing software. You can also integrate your Shopify store with other e-commerce platforms to expand your customer base, such as Amazon.
Customize Your Theme to Match Your Style
One of the best features of Shopify is how customizable it is. You can customize your theme to match your style, which means that you don't have to settle for a template that doesn't fit your brand's aesthetic.
You can also customize your store's navigation and layout, as well as the way that products are displayed on the page. These things are important because they help set up a positive customer experience with your store. If a customer feels like they're in an environment that matches their expectations, they'll be more likely to trust you, keep shopping around and ultimately make a purchase.
Plus, it makes sense from an operational standpoint too: if you want to add new products or change up how your products are displayed, you can easily do so without having to hire an expensive designer or developer.
Bring In More Traffic With Great SEO Tools
If you're looking to bring in more traffic to your Shopify store, it's important to make sure that your SEO is on point. The best way to do that? With great SEO tools!
SEO tools help you track where your site ranks on Google, Bing, and other search engines. They also help you optimize your website for maximum visibility.
The fact is: if your site isn't optimized with the right keywords and content, then no one will see it—and no one will buy from it! That's why we recommend using a tool to keep track of how well your site is doing on search engines and make sure it's always up-to-date.
Here are our top picks for the best SEO tools:
1. Google Search Console
Google Search Console is a free tool that helps you track your site's performance in search results, as well as diagnose any issues that may be affecting it. You can use this tool to submit sitemaps and make sure they're up-to-date. You can also use it to submit your site for inclusion in Google's index, check your website on mobile devices and track how many pages are being indexed.
SEMrush is a paid tool that gives you access to a huge database of backlinks and keyword data from a variety of sources, including Google. It also checks your rankings against competitors and allows you to filter by region, language or device type.
Add Staff Members to Grow Your Business
Managing a Shopify store isn't a one-man job. You need to think about the different people who need to do work on your site to keep it running smoothly.
However, you should also think twice before sharing admin access to your Shopify account. One thing we love about Shopify is that it allows you to add employee accounts and set permissions on a person-by-person basis.
This way, you can give admin access to a sales associate and not worry that he'll make changes without your permission. You can also create sub-users who only have access to certain parts of your account. For example, you might create an employee who is allowed to view orders but not change them.
This is a good strategy if you want your staff members to manage inventory but don't want them messing with your store settings or pricing structure.
Excellent App Library
The Shopify app library is one of the reasons why I choose to use Shopify. It has a huge collection of apps that you can use to enhance your store, improve the shopping experience and increase sales. In fact, there are over 1,000 different apps available in the library at this time.
I have used many different POS systems in my career and one of the things that impressed me about Shopify was how easy it was to set up all my retail store needs in one place. The ease of use has been extremely helpful for me as a small business owner who has little time to spend on technical issues.
There is a wide variety of apps available in the Shopify app library, from inventory management to shipping, customer service and more. You can find all kinds of apps that will help you run your online store more efficiently and effectively.
Furthermore, Shopify also makes it possible for you to build and add apps to its library to help you customize your store. This means that the platform is constantly being updated and improved, which gives you access to all the latest technology without having to do any of the legwork yourself.
Top Tips for Succeeding on Shopify
Shopify is a great way to get started with your own business and it’s one of the most popular ecommerce platforms around. However, as with any other tool, there are some things that you need to keep in mind if you want to succeed on Shopify. Here are our top tips for succeeding on Shopify:
Invest in Good Web Design
It's easy to think that you'll be able to just throw up a website and start selling, but it takes more than just a pretty face to make sales happen. You need a website that is well-designed, easy to navigate and understand, and provides the information shoppers need in order to buy.
If you're not sure where to start with your website design, consider enlisting the help of an expert. Good web designers will know what makes a good site and how to implement those features in yours so that you can get started right away!
For instance, our web designers at Webinopoly are trained in all aspects of website design, from user experience to usability and more. We can help you figure out what kind of site will work best for your business and then build it so that it's effective at getting you sales.
Know Your Market
One of the most important things you can do to succeed on Shopify is get to know your market. If you don't know what they want, how will you sell them anything?
Knowing your target audience means knowing the types of products they like and what they're willing to pay for them. It also means knowing who they are: their age range, gender, location, and income bracket. This information will help you make decisions about everything from product development to marketing strategy.
Once you know your market, it's time to create a product. This means finding something that people want and need, or at least something that they think they want and need. If you can't find anything like this on the market, then you should consider making it yourself.
When you have a product, it's time to start marketing. This means finding ways to reach your target audience, whether that's through social media or traditional advertising. If you're not sure where to start, try creating a website and using Google AdWords or Facebook Ads Manager to promote it.
Use a Solid Infrastructure
If you want to succeed in business, you need a solid infrastructure. This means having a website, an email list and other tools that will help you stay in touch with your customers. You can also use these tools to track sales and figure out what works well and what doesn't.
You can use these tools to help you market, too. A website is a great place to host videos and other content that will help you build your brand. It's also a place where customers can go to learn more about your products, which can lead them to make purchases. An email list allows you to send out messages that include special offers or coupons.
This is a great way to encourage customers to make purchases. You can also use your email list as a way of staying in touch with your customers, which will help you build better relationships with them. Social media sites like Facebook and Twitter are also good tools for marketing your business and getting the word out about what you're doing.
Great Security Systems
Great security systems are the backbone of any online business. They ensure that your customers can safely shop on your website, and they protect you from hackers who might try to steal your customer's personal information or financial data. A secure system is also vital for protecting your brand reputation—and for building trust with your customers.
If you're not sure how to go about setting up a secure Shopify store, we've got some great tips! First, make sure you have a secure server (either your own or one from a hosting provider). Second, sign up for an SSL certificate and install it on your site. Finally, make sure all of the software on your site is kept up-to-date with the latest security patches.
You can also take a few steps to make sure your Shopify store is secure. First, make sure you're using strong passwords and changing them regularly. Second, make sure you have adequate security systems in place for your online payments. Finally, if possible get someone else to manage your site for you so that they can keep an eye on security issues and make updates when needed.
Keep in mind that when it comes to security, you don't want to fall short. Shopify security can be a complex and often confusing topic, but it's also an important one. If your site is compromised and your customer's data is stolen, you'll be out of business before you know what hit you.
As such, it's critical that you hire a team that will ensure your security practices are up to scratch. Our team at Webinopoly not only specializes in web design, but we also specialize in security. We'll make sure your site is secure, compliant with the latest industry standards, and ready to stand up against any threats that may come your way.
Invest in Good SEO
SEO is an important part of any website's success. While it's easy to write off SEO as simply a means of getting more traffic, it's actually quite a bit more complicated than that. Good SEO can help improve your site's usability, which improves conversion rates and drives sales.
It also helps you rank higher in search engines like Google and Bing, which gives you access to a wider audience than ever before. Ensuring your site has good SEO is essential for any business looking to grow its customer base or sales numbers.
The process of improving your site's SEO can be complicated, but it's well worth the effort. Here are some tips to help you get started:
- Make sure your website is mobile-friendly. Google has stated that mobile-friendliness is a ranking factor, so keeping your site optimized for mobile devices will help improve your search engine rankings.
- Update often with new content and fresh blog posts. Fresh content helps keep people coming back to your site, which increases traffic and improves conversions over time.
- Be sure to include keywords in your content and on-page tags. Don't go overboard, but try to include the most important terms relevant to your business in the appropriate places.
Have a Strong Branding Plan
Have you ever wondered why some e-commerce businesses succeed while others fail?
The answer is branding.
Why is branding so important? Because it's the foundation of your business! It's the first thing people who visit your store will see and learn about you, and it's what they'll remember when they go to tell their friends about it.
If you want to make sure that people keep coming back to shop at your store, then you need to have a strong branding plan that sets you apart from other stores. That means having a unique logo, color scheme, and style that can be recognized on the internet.
If all of this sounds like too much work for one person—it's not! You can get help from Shopify's amazing tools and experts who will create all of these things for you in no time at all.
However, if you really want to get it done right the first time, you should think about hiring a Shopify expert team to help you out. For example, our team at Webinopoly has been working with Shopify merchants for years, and we can help you build a strong brand from scratch. If you're ready to take your business to the next level, then contact us today for more information!
Prepare Your Social Media Strategy
Social media is a goldmine. It's the place where you can connect with your customers and the place where they can connect with you. But if you want to take advantage of the power of social media, you need a strategy.
You've probably heard that there are three types of content: content that sells, content that engages, and content that informs. When it comes to social media, though, there's a fourth category: content that drives sales.
This fourth type of content is what will make or break your business on Shopify. You need to make sure that every piece of social media content—whether it's an image or a video or something else entirely—is designed to drive sales for your store. This kind of marketing strategy is called "content marketing."
The good news? Content marketing is simple! If you have the right tools in place (like Shopify), then all you have to do is make sure that every piece of content has one goal: get people interested enough in what you're selling online so they'll click through to buy it from your store!
Consider Partnerships and Affiliates
Partnerships and affiliates can help you grow your Shopify business.
If you're considering expanding your Shopify store, you may find yourself wondering how to make it happen. One of the most common ways that people expand is by partnering with or affiliating with other retailers. This sounds like a win-win: You grow your customer base, and they gain access to another sales channel.
But there are some things to consider before diving into partnerships and affiliates. First, let's talk about what they are and how they differ from each other:
- Partnerships are when two or more businesses come together to work on a project together—they share costs and profits equally, but they don't necessarily have any sort of formal agreement.
- Affiliates (also known as "referrals") are when one retailer sends traffic to another retailer by offering special deals in exchange for a percentage of the sale price.
In both cases, the retailer who receives the traffic is called the "affiliate" or "referrer." The other retailer is called the "partner," or in some cases, "publisher." You may have heard of affiliate marketing before—it's when a blog sells products from its own site or through Amazon.
The Bottom Line
If you're looking for a Shopify development team to help you take your business to the next level, we hope this blog was helpful. We know that there are a lot of options out there, and we want to make sure that you get the best one possible!If you have any questions or would like to learn more about how we can help you, please don't hesitate to reach out. Our team at Webinopoly is always happy to chat!