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Why Should I Hire a Digital Agency for my eCommerce Business?
Perhaps you've attempted to create your own website. You might have even used a website builder. Although you could probably build a functional website, the problem begins when potential customers visiting your website get disappointed by the lack of "user-friendliness". Sadly, many clients won't go past that first impression. Your initial impression is how people will remember you! Don't cut costs in order to save a few dollars when it might cost you more in the future.
What does an agency bring for your company?
When you hire a professional team of marketers and developers, you are paying for expertise. While there are a variety of useful website builders out there, they are nowhere near as capable as the digital web development agency.
What a professional web design agency can do is create a unique and engaging website along with maintaining and updating your site. A professional website design agency will provide a complete package of services that include: consultative meetings, web development, graphic design, and content creation.
Many small startups develop simple sites for branding and it's easy to do this on web builders like Shopify. Their templates are professionally made and enough to give customers a good shopping experience.
But if you’re a growing business, you might need something more customized and suited to your needs. This is where we suggest paying for the services of a professional web development agency. Why? Because of the numerous advantages it offers, which we'll go over in more detail below.
Why you should hire a digital agency?
- Time is money and agencies can save you time.
Building a website takes a great deal of time, and hiring a full-service agency can save you that time. While it may sound easy enough because there are website builders now, to have a custom website that addresses your needs as a growing business needs extensive planning. This includes layout planning, design selection, and the development of all site functionality. Hiring a professional Web development company can save you time because the professionals have experience, are organized, and work efficiently to complete projects. By handing over the development to an agency that understands your needs and how to work with clients, you will be able to see your site come to life in less time than if you tried to do it all on your own.
- You can get a custom design that’s aesthetically pleasing.
When you're creating a website, design is one of the most important aspects and if you don't have a design background, you might make some mistakes—and your site will seem unappealing as a result. This is why it's better to hire a team of developers.
This is especially true when you are just starting out and trying to build your brand. Your website should be an accurate representation of your brand and the products and services that you offer. For instance, if your company offers "fun" services or has a fun-loving personality, then your website should reflect this type of personality. If your company is more formal or sophisticated, then you want to make sure the website reflects this.
Even if you do have a design background, hiring a web development agency can help ensure that your website is designed in the best way possible. These agencies work with their clients to develop websites that are both user-friendly and visually appealing. There are some things that need to be considered when designing a website.
- You get an SEO-optimized website.
Appearing on the first page of Google is a key goal for any business. However, getting there takes time and effort. Search engine optimization relies on multiple factors, including user experience, mobile-friendliness, content quality, and website performance. If you are an enterprise or an e-commerce store owner looking to boost your online presence and sales, hiring a web development agency will be a good decision.
They can help enhance your visibility on search engines. Today, SEO is one of the most important factors in getting a website developed. Without SEO, a website’s visibility will be extremely low as it will not appear on the front page of Google. A professional web development company will design and develop the website while adhering to SEO best practices. As a result, the website will rank higher for relevant queries, get more footfall, and get higher conversions.
- You get a fully professional team who are ready to help.
A web development agency is a professional team – often a mix of designers and developers who have the expertise to solve all your problems. Hiring a digital web development agency to build your website may seem like an unnecessary expense in the beginning, but it is worth every dollar. These agencies are staffed with professionals who know what they are doing.
Websites designed by amateurs and enthusiasts are more likely to fail, crash, and have security breaches. Hiring a team of experts with a lot of expertise can help you get more uptime and avoid problems.
Also, agencies don’t just build websites from scratch – they build them according to best practices and make it so that they are easy for your customers to use. As a business owner, it is important for you to stay up-to-date with all the latest developments in the digital world. Hiring a professional web development team is a great way to ensure that you can keep up with your competitors who have invested in websites and online marketing strategies.
- Improves your credibility.
In today's increasingly digital world, it is important for businesses to have a web presence in order to maintain their credibility. A professional website helps any type of business compete with larger corporations. A well-designed website will help you gain credibility and, as a result, keep people on your site longer.
A website that does not reflect your brand might cause more harm than good. In fact, your website is frequently the first point of contact a potential consumer has with your company, making it crucial. It's critical to establish a good first impression on your website if you want to attract customers.
A website represents who you are as a business, and if that reflection isn't obvious, you risk losing customers before they've even heard of what you're selling.
- You get amazing web support.
Many people will try to do everything on their own and create their own websites without knowing all of the coding that goes into it. This can be very frustrating if you don't know what you're doing, but working with an agency will help you develop and maintain the site that you need. There are many things that go into creating a great website and having an agency create one for you will help ensure that it's done right.
Unlike when you're doing everything on your own, hiring a web developer team will give you the best web tools. They will use the latest technology and make sure that your site works well on all platforms and devices so that everyone who visits it has a similar experience.
They will constantly be updating plugins and other programs that could cause issues over time. One of the most important things about a website is for it to be fast and responsive at all times. If you don't have someone on hand to update everything, your site could break from simple things like plugins and themes. Hiring a web developer team will give you the best web tools and keep everything running smoothly.
- You get a lot more creativity and more options for customization.
Website builders are great for people who don't have a lot of technical experience or don't want to learn HTML and CSS. They are also great for people who need a simple website that doesn't need a lot of customization. However, the problem is that these sites do not have all of the features that you would expect to see on a professional site. You don't want to use a site builder if you want your website to look and feel like it was designed by professionals.
If you want to build something more complex or do more than just make a blog, then hiring a digital web developer may be the best route for you.
A digital web development agency can help you build a website that is more than just a basic webpage. A web developer will be able to create something that is customized for your business from additional widgets, tools, and apps that can help as you grow. It's important to consider what your needs are before deciding on which option is right for you.
- Gives your website faster load times.
If you run an online business, you need to improve your load times. It's a major factor in driving sales. Research shows that most people don't buy from websites that take too long to load. Some of them abandon the process midway due to slow loading speeds. You shouldn't let this happen to your business. It affects your conversion rates and ultimately decreases sales volume.
Improving your load times can be challenging for someone without the necessary skills. That's why most businesses hire a digital web development agency to do it for them. You should also consider this option if you're looking for ways to improve your page loading speeds.
- Allows you to benefit from responsive design.
Responsive web design is a way of coding your website so that rather than fitting to just one screen size it can be viewed on any size screen. Put simply, responsive design makes your website accessible across all types of media devices. Many consumers are moving towards using their mobile devices when placing orders or searching online. The convenience of a computer in ones’ cellphone means more mobile users.
Customers will have a better experience when viewing your website no matter what device they use. The ability to see your content as a whole regardless of screen size means they won’t have to zoom in, scroll around, or otherwise adjust how they view the page.
It also helps that having a responsive web design is an SEO boost because it allows crawlers to read the site properly and easily index its content.
- Helps convert more leads.
Website design is more than just creating an attractive page. Professional web design also plays a key role in lead conversion. A great site naturally increases the length of time people stay on a website. Time spent on a website, in turn, is directly related to lead conversion.
A quality web designer can help ensure that your website is easy to use and navigate. They will make sure that your pages load quickly and that all of the necessary information is easy to find and access. When users have trouble finding what they need on a site or have trouble navigating it, they will click off and look for another option. You don’t want that other option to be one of your competitors!
A digital web developer can also help you create landing pages that funnel visitors to your contact page. Landing pages should be set up to capture useful information from your visitors so you can follow up with them later. The more tailored the landing page is to your business goals, the better it will perform.
CONCLUSION
It's safe to say that a strong business presence on the web is necessary in today's digitally connected world. And if you're serious about your business, then you should be taking steps to cultivate a strong web presence. If you'd like expert help with this, reach out to our team of web development experts at [email protected]. We'll work closely with your company to develop a website that will meet your needs and help your business grow!
A single web developer can only offer so much. An eCommerce site design and development agency offers a wide range of services such as website and mobile app design, front-end development, eCommerce implementation, and marketing.
If you’d like to learn more about what we can do or view our portfolio, please click on the links below: