Turn January Sales from Zero to Hero
Stores often experience an increase of sales from Black Friday through to New Year's Eve with many stores turning Boxing Day into Boxing Week and then January comes and dun dun duhhhhh… (play dramatic music here).
All of sudden the tumbleweeds are rolling through your online store with no customers in sight having spent their dollars during December. So what to do?
Take a look at these helpful tips to turn your January into the Hero of the new year and start off with a strong win!
Upgrade your marketing campaigns
With the start of a new year, it might be time to look at your marketing and change up some words. Research shows that there are some powerful words that should be included all over your website and in any marketing attempts to reach customers. To learn what the top 4 words that gain the most marketing attention and results check out this popular blog.
Now you can’t talk about marketing without talking about email campaigns, which are still the best return on investment (ROI) and critically important to the success of any business. So how can you capitalize on email marketing and not only win new customers but bring back existing ones? Take a quick read of this post all about automated campaigns and how to score big in January.
If your marketing needs to be taken to the next tier, this would be the optimal time to cash in those Christmas profits and invest in a Shopify expert who could upgrade your store on multiple levels and make your whole year your hero!
Identify, understand and use your USP to broadcast why you’re the ideal choice
Your USP or Unique Selling Position is what sets you apart from your competition and determines why your customers should pick you amongst all the other fish in the sea.
The goal of the USP is to answer every customer’s number one question: ‘why should I pick you?’! Your USP tells the customer who you are, what you stand for and why you exist and is what can help you focus and hone your brand, your message, and your marketing.
Without a USP, you are almost guaranteed to get lost in an ocean full of options and the journey to obtain and keep new and existing clients will become an ever-growing mountain that gets harder and harder to climb.
If this is new to you, check out this USP cheat sheet for how to develop one and why it’s increasingly necessary!
Drive traffic that will actually buy to your store
If someone told you that all website traffic was all the same, then time to upgrade your advisor because they definitely don’t know what they’re talking about.
Generating quality traffic that will actually connect with your product and buy at checkout is the leading marketing challenge for the majority of companies.
But don’t worry, we are here to make sure you have what it takes to rock January and with a little bit of time and effort, this month will be the one to set the bar for the rest.
According to this super detailed blog on how to get more high quality traffic, it starts with two things: find out who your best customers actually are and create a destination that draws them in. This is why targeted ads and blogs are so successful at driving paying traffic.
Need help with this? Consider bringing a Shopify expert on board to get you the results you crave and create sales that will make your investment an obviously wise choice!