Top Shopify Expert Agency Secrets for Shopify Store Success | How to Grow Your Shopify Store
There are no shortcuts when it comes to growing your Shopify store. And sadly, not everyone has a chance at success. However, that doesn't mean that you don't have a shot at becoming a Shopify expert. With the right knowledge and guidance, you could become one of the top e-commerce store owners in your niche. As a top Shopify Expert Agency, we here at Webinopoly have a few tricks up our sleeves when it comes to increasing your sales and growing your Shopify store. Here are some of our top well-kept secrets to help put you on your way to success.
Top Shopify Tips for Shopify Store Success
Shopify stores with no traffic? It happens to the best of us. But chances are, you don't want to be part of the bottom 10%. The good news is that making your Shopify store more visible is an easy way to increase your sales and grow your Shopify store. Here's how:
Tip #1: Make Your Store More Mobile
About 72.9% of online store purchases are made through a mobile device. And chances are, that number is going to only continue to rise. That and the fact that Google prioritizes mobile-friendly pages when it comes to indexing are two of the main reasons why you should make sure your store is mobile-friendly.
Many Shopify store owners we've come across have made the mistake of thinking that websites are automatically adjusted so that they look good on mobile devices. However, this isn't always the case. While most free Shopify themes are mobile-friendly, the same cannot be said if you're building your own theme from scratch or using one someone else designed for you.
To make sure your Shopify store is mobile-friendly, you can run the URL through Google Search Console's Mobile-Friendly Test tool. It should show you whether or not your website is optimized for mobile devices.
However, if your website isn't optimized for mobile use, then here are a few things you may want to do:
- Choose a mobile-responsive theme - Look for an option that is mobile-responsive to make sure your pages work well on mobile devices. You can easily find a mobile responsive theme right here on Shopify or go to a third-party site like ThemeForest for more options.
- Cut back on unnecessary content - Opting for a simple design that is easy to use even on small screens can help you attract more mobile visitors. Avoid complicated navigation and delete any unnecessary pages.
- Lighten the load with your CSS and images - If your store relies heavily on images, then you'll want to optimize their size and make them load more quickly. This can be done by reducing the file size of images or by using CSS sprites.
- Space out your links - Linking to your site from other sources can lead to cache issues and slow loading times. Using a service likeahrefs.com can help you keep track of your page's SEO status.
- Hire someone to do it for you - No matter how hard you try, sometimes it can be hard to pinpoint exactly where you're having issues with your website's mobile-friendliness. This is where a Shopify expert agency comes in handy. At Webinopoly, we work with a dedicated team of developers and SEO experts that know how to turn your website around in no time.
Tip #2: Don't Underestimate the Power of Valuable Content
No matter what industry you're in, the quickest way to grow your Shopify store is by offering valuable content that your potential customers can use. However, creating these kinds of resources isn't as easy as it sounds. First of all, you need to know what people in your niche are interested in and what they'll find helpful. For example, if you're selling a specific type of gadget, then you'd want to start off by creating detailed guides on how to use it. This way, you're not just selling a product but also providing useful information that will help your customer decide whether it's the right product for them.
Another reason why valuable content is so important is that it's one of the main factors when it comes to Google search rankings. In other words, when you rank for valuable content, it makes it easier for people who are searching for your product to find you. As a result, your Shopify store can gain more search traffic and boost its overall sales.
Furthermore, creating valuable resources is also one of the easiest ways to improve your conversion rates. It shows visitors that you care about providing them with the right information before asking for their money.
And don't forget, the more people you attract to your Shopify store, the faster you'll grow.
Before we introduce the next tip, here are some of the best practices to follow when it comes to creating content for your Shopify store:
- Use video to engage your visitors - Videos are an excellent way to make your content more engaging. Take advantage of YouTube's video hosting platform and embed it in your store. Also, use animated GIFs to draw attention to certain points you're trying to make without having to resort to a lengthy video.
- Keep some content exclusive - While you can create valuable content that's available for free, you can also make sure it's not too widely available by limiting the number of people who have access to it. For example, you could unveil some content that's only available to your newsletter subscribers such as free e-books, discounts, and more.
- Offer a wide range of content - How-to's, reviews, videos, and other resources are all good ways to make your Shopify store more valuable. However, it's important to offer these in different formats so that you can reach a wider audience. For example, some people prefer watching videos while others like reading articles instead.
- Make sure your content is unique - When it comes to content, there's a fine line between using someone else's ideas and copying their entire article. While it's okay to use the same topics as your competition, you shouldn't reuse the exact same content if you want to stay on the safe side.
- Keep a consistent posting schedule - If you want to keep your visitors engaged, then make sure you post content consistently. Even if it means creating fewer posts, keep in mind that consistency is key.
Tip #3: Don't Try to Do Everything on Your Own
When it comes to running any business, it's never a good idea to do everything on your own. While it can be tempting, all you'll end up doing is burning yourself out and stressing over every little detail that goes wrong. Instead, try to look for ways to partner with other people or hire an expert to do it for you. Spending some extra money upfront can help save you a lot of trouble in the long run.
Here are some things you can outsource:
- Designing your Shopify store - Unless you're a skilled designer, there's no way for you to create a store design that looks professional right off the bat. And that means you need to hire someone to handle this job so that you can focus on other things.
- Figuring out your SEO strategy - Unless you know how to use search engine optimization effectively, then you should hire a professional SEO agency. With their expertise, they can show you how important it is to have a solid SEO strategy and make sure your content is properly optimized for mobile devices.
- Building and hosting your website - Many people assume that it's enough to just purchase a server and install some software. But buying a server, setting it up and then testing for issues can take weeks or even months. Instead, purchase an e-commerce platform like Shopify that lets you manage your store from anywhere with an internet connection.
- Creating custom templates - If you're not a designer yourself, it can be tough to create the exact type of template that you're looking for. For example, you might want a store that looks nice and professional but also has some features that make it stand out as well. In this case, you can hire someone to create the exact template you want.
- Creating apps - If you don't have any experience with HTML, then you should hire a developer to do the job for you. Otherwise, it will be difficult for them to get your app up and running smoothly.
While it's true that outsourcing some tasks can cost you some money, it's not as expensive as you might think. The key is to partner with a Shopify expert agency like Webinopoly that can do everything for you. We prioritize giving value to our clients. So much so that we offer unlimited revisions and changes when it comes to designing your Shopify store—that's right, we want to make sure you're happy every step of the way.
Tip #4: Make the Most of Your Marketing Budget
When you're growing your business, it's always tempting to spend as much money as possible. However, entrepreneurs often make the mistake of spending all their marketing budget at once. And then when it comes time to replenish it, they don't have any more cash to do so.
Therefore, if your Shopify store is still in its early stages, then you might want to consider taking an investment from a friend or family member instead of spending some of your own money. This way, you'll make sure that you have a steady stream of marketing budget to work with and grow your business.
Another tip is to try free-trial marketing platforms like Adwords or Facebook Ads. You won't pay anything unless you've found a successful campaign. This way, if you don't notice any improvements in your sales, then you won't waste any money trying again.
And don't forget to use tools like Google Analytics to find out what's already working and what isn't. While it might seem like a pain to track your site stats, it's worth the effort because you'll be able to see exactly what your visitors like.
Here are a few KPIs you want to keep track of when it comes to tracking your marketing efforts:
- Cost per lead - Using the cost per lead (CPL) can help you figure out how well your marketing is working at getting new sales leads. In exchange for bringing in new clients, you'll get paid a certain amount for each new one. Using this strategy, you can learn about AdWords and social media ads, two great ways to advertise online. People (leads) who have a lot of good leads will have a low CPL.
- Marketing qualified leads - Marketing-qualified leads are those that are ready to be given to sales. Suppose you know what qualified leads in your company look like. You can trace the steps that lead to them being ready for sales and find the best places in the marketing and selling funnel.
- Customer retention - Your company's ability to keep customers for a long time is judged by how many customers stay with them over time. To improve your company's brand, service, and customer experience, you should pay attention to this key performance measure. Is it in the sales process that you lose a lot of your regular clients? What could you do better at?
- Cost per acquisition - When figuring out how much it costs to get a new customer, the cost of each step in getting them to buy is taken into account. Besides the price of the product, the cost of gaining a new customer also takes into account the costs of research and marketing. You can use this information to figure out which routes are the most cost-effective for your business and your money. Comparing how much it costs to get a new customer is a good way to figure out what your company's product goals should be.
- Marketing ROI - The return on investment, or ROI, of a marketing campaign, may be calculated by comparing the campaign's income to its costs. The return on investment (ROI) might be the most important aspect to track and assess. To calculate this KPI, divide the number of leads generated by your campaign by the opportunity value, or your average win rate. Return on investment (ROI) is an important marketing KPI, but quantifying how much money marketing creates may be difficult. A lead who sees an ad but does not click may visit your site later, and you may not know how much money they earned.
Tip #5: Build Your Mailing List
E-mail is one of the most effective ways to reach your customers. It's also one of the cheapest and easiest methods, whether you're using MailChimp or some other product. If you're sending out a lot of emails that might interest your clients, then consider this method to attract potential clients and also keep them interested in you.
When using an email list, don't just send vague marketing messages. Your contacts should be people who have directly expressed their interest in your products or services. If you don't have one, then it might be time to build one by offering something in return for their contact information. You can also offer deals or discounts in exchange for subscribing to your mailing list.
Your emails can include little perks, like blog posts or behind-the-scenes updates on new services and products you're about to launch. But make sure that the content of your e-mails is valuable and useful for your clients because it's the only way they will want to subscribe.
For example, you could send an email to all the clients who bought certain products from you, or those who purchased your newsletter. You can also compile a list of past customers and send them a follow-up email about your new product line.
With this strategy, you'll help your clients remember you and also entice them to buy more of your products. And by tracking how many people open and click on each message, you'll know which of your subject lines work best.
When it comes to building your email list, there are a few ways you can go about it. Here are some of our favorite methods:
- Give a gift - One way to get people on your email list is to offer them something for signing up. A gift could be something like a free download, ebook, or whitepaper.
- Offer deals - Another method is offering exclusive discounts and deals in exchange for signing up. This will help you promote your business by establishing brand loyalty.
- Reward for agreeing to receive your emails - Another way to set up a list is by offering something in exchange for agreeing to receive your emails. You can give away free downloads, ebooks, coupons, or any other form of free value that you can offer. And by tracking when people agree and unsubscribe from your mailing list, you'll know which email types are more effective and what they need.
- Make a signup page - One final way to build your email database is by making a signup page. You can share the link and the signup form with people who have expressed interest in your product or service. The signup form should be a straightforward way for them to introduce themselves and also fill out their names, e-mail addresses, and other details. Then you can give them a download, or encourage them to subscribe to your newsletter.
Remember, not all signups to your emails are qualified leads. In fact, a good percentage of them may not even be interested in your product. But the more signups you have, the more people you can add to your sales funnel and the more qualified leads you'll get. Finally, try to make your emails as useful and as valuable to them as possible because that's what will encourage them to keep receiving them.
Tip #6: Customer Retention is Key
In order to get your business to thrive, it's important to keep your customers happy and coming back for more. Customer retention is a KPI that is usually measured by calculating the percentage of your customers who are repeat buyers.
Customer retention can be tricky because there are so many contributing factors, like what price you sell your products for, how much service you offer, and how many different products you offer. Another thing to factor in is the length of the product life cycle. A product's life cycle is the average time it takes a company to sell an item. It is usually divided into three parts:
- Growth stage - Also called the introductory stage, this phase lasts until a product has a significant market share and brand name recognition. You might find that customers are more likely to try something new when there's less competition.
- Maturity stage - This is the phase where customers are more willing to buy a product that's more familiar and trustworthy. Maturity can also mean that your business is growing in size and influence on the market, so it's time to consider expansion or additional products.
- Decline stage - This final part of the product life cycle usually begins once there are no new ways a company can increase sales. Then it's time to find a new product or service.
Another thing to consider is how long customers stay satisfied with your business. The longer they stay with you, the more likely they are to make repeat purchases or refer your business to their friends and family.
To help retain your customers, here are some of our favorite methods:
- Be relevant - Remember the idea of attracting new clients with relevant content? Having relevant content and information will help you stand out from your competitors and also lead to repeat purchases. This content can be useful for your customers, like a blog post about your newest products, or it can be news about a new client that you've just added to the sales funnel. Creating content that is useful and relevant to your clients is a great way to keep them coming back for more.
- Offer service - Add value to your clients by offering customer service that they can't get anywhere else. This strategy will help you create brand loyalty and get repeat customers who are willing and able to spend their money with you again. As an added bonus, the more you offer in terms of customer service, the more likely you'll receive positive reviews online, which can help spread the word about your business.
- Track performance - One of the easiest ways to improve your customer retention is to track how long customers stay with you. By reviewing customer data and tracking their satisfaction with your business, you can figure out what your customer retention rate is, and then work on improving it over time.
- Charge less - This strategy is simple but effective. Charge less for the same product or service you offer, and let it be known that there are no hidden fees. This will help set your company apart from your competitors and turn you into a more valuable business to clients.
- Make sure your customer support is on point - If you offer any support at all for your customers, be sure that it's top-notch. You should offer a live chat option so clients can get help as soon as possible instead of waiting on hold or emailing your customer service department on the other side of the world.
Tip #7: Have an Online Presence That's Consistent with Your Brand Image
Finally, to effectively reach your market and sell your products, you need to have an online presence that is consistent with your brand image and company branding. This can be a challenge for some businesses because it's easy for a business to slip into the same old website pattern. Or worse yet, there could be ugly mismatches between how the website looks and what the business' brand message is.
One of our tips on how to do this is by having a consistent color scheme across all of your web pages and graphics. Consider which colors your business should be using. Then make sure to use those same colors across all pictures, advertisements, and other graphics. This will help you reach a wider audience and attract more clients who may otherwise have overlooked your business.
One thing to keep in mind is that when you have a consistent web image, you may also want to change up your website layout every so often. A good way to do this is by reorganizing the layout of your websites within the same color scheme. Consider adding a new section or two, and try to mix it up by putting things on the right instead of the left, or using images and graphics that play off of each other. If a certain section just doesn't look good with your brand you can always change it. It's easy to change a web page, so don't be afraid to try different things until you find the layout that looks best.
Another way you can create a consistent web image is by using your company logo and images on your website. Make sure that your website has a clear background (not cluttered with too many other graphics) so that the logo and images stand out. This doesn't necessarily have to be an image of your product, either. If you can find a screenshot or animation of your logo you may want to use that instead of a photo. It may be more eye-catching to viewers, and if they like it they'll remember it when they're researching your company online.
One thing to keep in mind is that there are many different ways you can use images on your site, so make sure there's no way something can confuse the audience as to what you are offering. If you can find a good screenshot, animation, or illustration of your products that you like, that's ideal. If you're not able to do this for some reason then just stick with using some other graphic on your site, like an image of your company logo.
Tip #8: Build Strong Relationships With Your Clients
When you become successful in marketing and selling products online, you'll have a lot more opportunities to grow your business than most. But one of the most effective ways you can use that success is by building a strong relationship with your clients.
One thing to keep in mind is that when you create these relationships you want them to be beneficial for both parties involved, or else there is little reason for your customers to stay with you. One of the best ways to strengthen these relationships and become an important part of your clients' everyday lives is by giving them value as a business partner. If they enjoy doing business with your company, they'll come back again and again. One way to do that is by offering valuable products and services.
- Follow up on sales - Follow up with your customers after the sale to make sure everything went smoothly and that the client is happy with their purchase. This will help ensure repeat business, as well as turn those happy customers into positive brand advocates who spread the word about your company.
- Have quality products - All businesses need to have quality products in order to succeed, but it's especially true when you're trying to create a long-lasting relationship with clients. Make sure you're offering high-quality products, but don't make it too difficult for your clients to use them. If you have a product that's too complicated to use or doesn't work at all, your customers will feel cheated and won't be happy with their purchase. This will turn them away from your business and make any recommendations about your business negative.
- Offer unique services - The best way to make sure you have satisfied customers is to offer something new and unique that nobody else does. This will allow you to stand out from your competition and build a strong rapport with your clients.
The Takeaway from a Shopify Expert Agency
Although it's not always easy to build a business from the ground up all by yourself, it can be done. With some time and effort, you can start selling your products online and creating a strong brand image that will help your business grow over time.
But if you want to build your business as efficiently as possible, then it may be time for you to consider hiring a Shopify expert agency to work with you. At Webinopoly, we are a Shopify expert agency that helps entrepreneurs increase their traffic and sales online. We offer online marketing services that can help your business grow, including SEO, website redesigns, content creation, and media production.
As a Shopify expert agency, one of the things we can help you with is web design for stores. You may already have a website in place, but if you don't it might be time to hire an expert to help you create one from scratch. We hope this guide helped you, if you have any questions, schedule a free consultation with us today!