Top 10 Referral Apps on Shopify You Need to Check Out
Image from Conjured Referrals
Even today, word of mouth has a major impact on potential buyers’ purchasing decisions. This is because people trust referrals over other types of advertisements or marketing efforts. Offering rewards to customers who can refer new customers to your Shopify store can become an effective strategy for your store to gain more loyal customers and earn more sales to help your business.
Customers can refer new shoppers (usually their friends and acquaintances) to your store by offering special promotions like free gifts or coupons when they make purchases from your store. The new shoppers can also get rewarded and also refer more customers and so forth.
The great thing about Shopify is that because of their App Store you can choose from a number of apps to help you with marketing efforts. For now, let’s take a look at some of the best Shopify Referral Apps.
One of the most popular referral apps on the Shopify App Store is Smile.io and with good reason. The app lets you customize how you can encourage existing customers to refer their friends and family to your Shopify store and also allows you to make loyalty programs. Get the help of your loyal customers by rewarding them with exclusive points, discounts, free shipping, or a free gift for every successful referral. This action helps build and develop engagement with your customers and encourages them to get involved with your store’s future promotions and activities.
Encourage your new customers then to make a purchase by offering discounts, free shipping, or free products. These new customers can also become loyal advocates of your brand if they get a good experience from shopping on your site.
- Create loyalty and referral programs with ease
- Allows you to create a sense of urgency with bonus points and point expiry
- Your customers can redeem points for gifts and discounts
- Lets you provide customers with a personalized referral link
- Build interaction with pop-ups and referral emails
- Monitor referral traffic and sales with its in-app analytics
- No coding required
- Small-business friendly (has free and paid plans)
Pricing: Free to $599/month
Boost sales and build social proof with a powerful app called Referral Candy. This app focuses solely on referral and allows merchants to create customizable pop ups and emails that keep branding consistent and engaging. With Referral Candy, rewards are automated so they are sent directly to customers. You can offer rewards such as cash, gift cards or coupon codes.
- Allows you to brand emails and popups with is theme editor where you can customize everything
- Lets you have full control of the referral awards and incentives
- Automatically rewards customers so you don’t need to manage any loyalty points
- Lets you monitor referral sales, clicks and traffic and track results
- Integrates with MailChimp and Klaviyo
- 30-Day Free trial
Get into the world of affiliate and influencer marketing with Refersion. It’s a platform that lets you easily transform customers into affiliates and build partnerships. These affiliates can be your existing customers, bloggers, influencers or ambassadors.
Refersion lets you track and pay affiliates easily through its platform so it is quite user friendly. The app also lets you create an affiliate registration page that you can customize with some branding elements.
- Customizable affiliate marketing registration page
- Affiliates get personalized dashboards so they can monitor their performance, create custom links and draw reports
- Reward customers with their Post Purchase widget
- Allows you to track referral links
- Create coupon codes with affiliates and integrate to Shopify easily
Drive new customers to your store with Rise.ai’s loyalty program with the use of gift cards and cash rewards. This app allows your customers to send out branded digital gift cards to their friends and family with a pop up that lets them customize the look of their gift card, add notes and photos, schedule the gift card to be sent on special occasions, and print or link the gift card.
This unique app creates a more personal experience for both the customers and their recipients. Once customers send out a gift card, the recipient receives an email that opens to a link where new potential customers can view a card opening up. It’s a great app to have especially for known holidays such as Valentine’s Day, Christmas, Father’s Day and Mother’s Day.
- Lets you build a great customer experience with a Gift Card and Store credit program for your Shopify store
- Allows your existing customers to create and send out branded, digital gift card or vouchers through email and IM
- You can integrate affiliate and referral programs to customers who refer a friend
- Lets you send out bulk gift cards and discounts for future campaigns
- Provides your customers with a last-minute shopping option with its instant delivery feature
- Customizable for both you and your customers
- Lets you create gift cards to reward loyal customers or for refund purposes
Pricing: $19.99 to $599.99/month
Turn existing customers into your brand’s loyal advocates with Loyalty Lion. It’s a loyalty and referral app that boosts your marketing efforts and can help grow your business with its platform that provides you with insights and powerful tools. It’s being used by big brands such as Skinnydip, Swell Bottles and Vitabiotics. The app lets you create a referral program to reward customers when they do brand boosting actions like leaving eviews and referring friends. The loyalty program helps incentivise existing customers to make these actions.
- Lets you acquire new customers through the built in refer-a-friend functionality
- Gives points to customers who leave reviews
- Allows you to reward FB likes, Twitter and Instagram Follows to grow your social audience
- Gives you access to customer insights and data
- Has a customizable platform to match your brand
- Has a free plan for small businesses
Pricing: Free to $699/month
If you’re looking for an all-in-one rewards and loyalty app, Growave is for you. The app gives you powerful marketing tools to boost your growth such as product reviews, wish lists, loyalty programs, referrals, social login, and UGC. Growave lets you grow your community by rewarding them for sharing on social media, email, and referring their friends and lets you choose different rewarding options.
- Has a dedicated referral page that is easy to use
- Lets you reward loyal and potential customers with points and discounts for sharing your store and following your social media pages.
- Increases engagement with nudges and points expiration reminders.
- Allows you to turn your Instagram feed and user-generated content into a shoppable gallery
- Can help you increase conversion rates by using user reviews
- Lets you strengthen customer relationships and increase repeat purchases with its loyalty and rewards program
Pricing: S29.99 to $299.99/month
Formerly known as Swell, Yotpo is a well-known app that’s been used to maximize word-of-mouth referrals by letting merchants build customized, on-brand programs to incentivize repeat purchase, referrals, social engagement, and content creation.
The app can increase repeat purchases and encourage meaningful interactions with the brand by letting you target and reward the right customers. It’s campaign is flexible and customizable so you can keep branding on point. Their referral marketing program is a great tool to turn customer advocacy into a cost-efficient revenue driver.
- Lets you stay on brand by giving you customizable options to modify fonts, program location, descriptions, images, and more
- Has a flexible reward structure (you may choose from multiple options for rewarding referrals, including points, products, store credit, and discounts)
- You can add incentives for advocates by giving additional rewards for repeat referrals
- Lets you monitor and evaluate your referral program with their dashboard
- Supports multiple channels so you can encourage your customers to make referrals through different channels
- Multiple sharing options such as Facebook Messenger and ESP integrations
- Has loyalty programs that add additional options for you to develop customer relationships
- Rewards customers for 15 unique actions such as referring friends to your store, spending more on your business (spend $X, get $Y), writing product reviews, interacting with your social accounts, and more
Price: Free to $249/month
Another way to boost word of mouth techniques is through affiliate marketing. Affiliate marketing is where businesses allow customers or other people to target the same audiences and earn a commission by recommending their products. It is similar to a referral program but here affiliates can earn a commission rather just rewards or points. These affiliates can be influencers, ambassadors, current customers, or other entrepreneurs. The app features a multi-level marketing type of program where affiliates can invite or recruit other distributors to the network. Affiliates can earn for every successful referral in their downline.
- Lets you build multiple commission offers
- Has a fully customizable affiliate registration form
- Has a marketplace so you can reach and entice more affiliates
- Updates through notification emails about new referrals and new affiliates
- Allows you to easily communicate with affiliates
- You can track affiliate performance
- Has different payment options such as Paypal, stores coupons, or manually with invoice
Pricing: Free to S99.99/month
Let your customers do the marketing for you with Conjured Referrals. The app works similarly to the other referral apps where customers can refer friends and acquaintances to your Shopify store to receive rewards.
Manage your referrals easily with Conjured Referrals’ dashboard where you can make a campaign, review performances, and even check if referral links are being abused. You may also opt to manage your referral program from the Shopify dashboard to make things more convenient. Additionally, the app also automates rewards so it sends coupon codes or gifts to customers without you having to manually do it yourself.
- Customizable campaigns so you can match your brand’s style and no “power by” branding
- “Set it and Forget It” with automated emails, discount codes and gift cards
- No commission or transaction fees
- Easily choose rewards for every campaign
- Referral links can be shared via email, SMS, Twitter, Facebook, or WhatsApp
- Has an option to block existing referrals sent to existing customers
- Lets you generate either a unique link for each referral or a static link for each advocate.
Premium Pricing: Free trial then $29-$1,000/month
Improve business and customer relationships by rewarding those who refer your store to their friends. This turns your customers into your loyal advocates and helps attract new customers to your brand. An app like Bamboo provides you with tools that can effectively incentivize your customers to share your business with their social circles. Use the app to create a referral program to reward customers and the new customer they referred. This can result in increased customer loyalty and make purchases more frequent.
Get results on your referral program with the help of Bamboo’s detailed reports which includes an analysis of your program’s performance.
- Has a dedicated referral page where you can create your referral program
- Helps you incentivize your customers to take actions that will help boost your business through coupons, points or free products
- Lets you track referrals
- Emails and referral pages can be customized
- Lets you compare your performance with industry performance standards
Pricing: Free or $29/month
These Shopify referral apps have powerful tools that can help boost engagement and grow your audience which in turn can benefit your business. Check out these apps to acquire new leads while satisfying your existing customers. Find an app that works for you and prepare a good referral program that will reward your existing customers, your new customers and your business.
We hope you learned something from this article, and if you are looking for help in marketing, designing, or building your Shopify website, contact your Shopify experts at Webinopoly here.
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He is an author, entrepreneur & founder of Webinopoly & multiple IT companies. Moe has been featured multiple times as one of top Shopify experts, Entrepreneur Magazine says he is a “Shopify Wizard” one of the 100 most brilliant Shopify Experts.Learn More