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Top 10 Priority Headless Shopify Stores

Headless commerce is a new way of selling online. You don't have to open a physical store to reach customers through the Web. Instead, our team of e-commerce experts at Webinopoly will help you launch and grow your online business, so you can focus on what matters most to your company.

Webinopoly offers a suite of services designed for small-to-medium sized businesses that want to get into eCommerce but don't have the resources to manage their websites.

We build custom websites and web stores that integrate with your social media profiles, including live chat options and allow you to feature customer reviews. In addition to standard payment methods, we also accept PayPal and offer customer support 24/7.

What Is Headless Commerce?

For merchants, it can be challenging to understand the workings of headless commerce. So we've tried to simplify things by outlining key points ahead of our more detailed explanation.

Headless commerce re-imagines how eCommerce is built, shifting the focus from rigidity to flexibility to allow for scalability. As a result, different systems and services provide the best overall experience for its customers.

Headless commerce is an innovative way to sell products and services online without using traditional eCommerce platforms. Decoupling, or separating different components of an application's framework into separate pieces, is critical in making eCommerce sites work.

The result? A more flexible, scalable, and customized experience for each customer.

Traditional eCommerce vs. Headless Commerce

Traditional eCommerce architecture has an integrated front-end (the online storefront) and back-end application (which handles order management, product information management, or PIM). Consumer experiences are what employees experience at work.

In headless commerce, your brand interacts with consumers through third-party applications; this means that you can separate the user interface (UI) from other business processes, enabling a more seamless customer experience.

Since headless commerce decouples the UI from the back-end, it allows you to offer different experiences for consumers based on where and how they shop without changing anything in your inventory or logistics.

You can manage all your inventory and orders from one leading central system. Still, you can choose to differentiate each channel for its unique look and feel, allowing you to update each channel separately with its products and promotions, depending on what works best for that particular audience.

How Does Headless Commerce Work?

A headless CMS passes requests between the presentation and application layers through web services or application programming interface (API) calls, and so does a headless eCommerce system.

For example, when a user clicks "Buy Now" on their smartphone while the presentation layer of a headless eCommerce system is running, it will send API calls to the application layer to process that order.

The application layer calls another API to inform the customer of their order's status.

Reasons Why Headless Commerce is Better for Online Merchants

Like a website and an app, headless commerce will help you streamline your inventory management across all of them. It also allows for better customer support by allowing you to centralize all customer service processes into one place.

Here are some other reasons why headless commerce is better for online merchants:

Reason #1: Better Customization and Personalization

An e-commerce website's front-end and back-end are linked so that it is impossible not to affect one system when experimenting with another—if you change the search engine, shoppers will notice.

Changing the back-end system without a front-end experiment will break your site. The same applies when running tests that require a new layout or style on your website.

Using a headless commerce architecture to decouple the front and back end of an application or website can prevent system outages caused by single points of failure. 

Hiring our team's services can help you avoid these issues and take advantage of the full potential of your e-commerce site.

In addition to increasing your website's speed, security, and flexibility, a headless commerce architecture can also improve SEO by allowing search engines to crawl and index content on pages throughout your site.

Reason #2: Faster Movement and Adaptation

A disadvantage of an all-in-one platform is that it's not that extendable. To make this platform, you may need to hire developers or purchase an extension from a third party, which can be expensive and time-consuming.

There is a possible need to hire developers or buy extensions from third parties. These can be expensive and take a long time to implement. However, because APIs do most of the work for you, the learning curve is much lower for headless commerce.

Webinopoly can help you build your headless commerce platform. We have built our headless commerce platform that you can customize to fit your needs.

APIs allow you to move faster than a typical eCommerce platform. As the back-end and front-end are no longer so closely tied, you can make changes and adapt faster without affecting the eCommerce functionality. 

You can quickly release new transactional touchpoints. Consumer technology will evolve without rebuilding your eCommerce foundation. A decoupled architecture makes for faster adjustments without disrupting the back end. 

In addition, since the architecture is flexible, you can add new features and integrations. For instance, you can change customer-facing information without rebooting your system.

Reason #3: More Flexibility With Languages

Headless commerce isn't just a debate about which programming language to use. It has implications for your business. With Webinopoly, you can build a site that has all the functionality of a traditional e-commerce platform but delivers it in a much more cost-effective and user-friendly way.

Headless commerce can give web developers more control over the front end of one's site—they can, for example, use any programming language or framework to build it.

Many online businesses have found that using a front-end framework to build their storefront is the most efficient way to get started. Headless commerce makes it easier to integrate with other platforms and apps. It's also a good strategy for scaling up your business when necessary.

Reason #4: Cost Efficiency

Headless commerce saves you money on e-commerce site development and maintenance by decoupling the front end from the back end.

The monolithic nature of Shopify and Magento makes it frustrating to work with—you might have to change dozens of CSS files to change the color of your navigation bar from gray to blue.

Traditional platforms have tight interdependencies between their various code bases, any change to one aspect of your business impacts other areas.

Retailers that use headless commerce to optimize their online operations are reaping financial rewards they might otherwise ignore. But unfortunately, this integration also creates complexity, which increases development time and costs.

Reason #5: Seamless Integrations

Headless commerce allows you to spread your brand across multiple platforms; your business can grow even when its leading platform sees a decline in sales.

In addition, it will only take you a few hours to connect your commerce platform to a new device. Webinopoly takes it to another level by allowing you to migrate your existing content, data, and users to a new platform. As a result, you can start building your business on Webinopoly and grow it with minimal effort.

Reason #6: Improves Website Performance

Headless commerce allows you to use a framework that offers better performance; This allows you to develop the front end using lightweight and fast programming languages like React.

Doing so will create a front-end that only requires the consumer information to display for each page. As a result, your website can use less processing power and load faster. 

In addition, an improved optimization will help improve your website's response time because it won't have to constantly fetch data from an eCommerce solution and then process and display that information. 

Instead, you can create lightweight pages with various performance optimization techniques. Our team at Webinopoly can help you create a seamless eCommerce website that complements your existing business. 

We can also assist with designing and developing the front end using modern technology like React; This will allow you to deliver a great user experience while keeping your site fast and optimized for mobile devices.

Top 10 Priority Headless Shopify Stores

Given the many benefits of headless commerce for eCommerce businesses, Shopify has created Hydrogen—a framework that allows Shopify merchants and developers to create customized storefronts using React.

Headless commerce is a way of building eCommerce sites that allows you to separate the front and back end while still taking advantage of Shopify's robust APIs. 

In addition, this allows you to build your own custom experience using React, a popular choice among developers due to its ease of use and flexibility. To better understand headless commerce, let's look at a few examples.


Kotn's fashion may not be fast, but the opposite is true of their website. This sustainable clothing and homeware brand boast a lightning-speed online presence—thanks to its headless build.

The ability to roll over different images, colorways and 'quick add' size options on products is a lovely user experience. Kotn's website is also responsive, which works perfectly on any device.

The brand doesn't just stop at making things look good: built with SEO, it includes a sitemap for search engines to navigate the site's content quickly.


Peloton has revolutionized how people work out, combining technology and community with design to make workouts accessible.

By delivering fitness content via digital touchpoints such as the Peloton app and workout tech, it makes sense that they chose to become headless by marketing to customers directly.

In addition, has frequent updates that happen more quickly because its classes and software features don't rely on a central server.


With a headless build, Recess' website ensures customers feel calm and relaxed throughout the entire brand experience. In addition, the animations seem to move with visitors as they scroll down—resulting in an immersive experience for users.

The site's user interface is clean and organized, and the design is consistent throughout. As a result, the site makes it easy for customers to find what they need, whether an appointment or information about the company's services.


As creators of the world's first distilled non-alcoholic spirits, Seedlip is known for its innovative approach to business. In addition, they were early adopters of headless e-commerce, so it makes sense that they chose this platform to develop their online store.

Seedlip's website may be sleek and sophisticated, but it maintains a playful personality that is apparent throughout. For example, the subtle animation of the homepage bumblebee—and moving foliage on each page —make us think of sipping Seedlip cocktails on a terrace while watching flowers grow fast-forward.


The UK office supplies giant Staples has embraced a headless organizational structure because it allows the company to quickly and easily update its extensive product catalog.

Additionally, Staples' headless architecture enables the retailer to optimize each system on its website for its specific purpose—whether registering for an account or ordering by item number.


Verishop sells just about everything you could want—fashion, beauty items, health products, and homewares. In addition, being a multi-brand retailer allows Verishop to offer tailored experiences at brand-specific URLs on

SEO benefits by allowing them to take advantage of the headless nature of their website. The site's impressive load time is even more remarkable given the many products that load on each category page.


Plenaire has mastered the art of combining e-commerce with skincare. Dynamic pages such as this react to the user's scrolling, giving a light and airy feel that accurately reflects their brand identity.

Since adopting a headless approach, Plenaire has focused on its core competencies while creating an enjoyable user experience for customers.


Chilly's has ensured that a revolutionary experience delivers its products to customers through its website's headless architecture.

With a unique design for its homepage that sets it apart from the other furniture retailers in its market and a product personalization page that combines form and function, Chilly's has made the right choice by going headless.


Bamford, an ethically minded clothing, body-care, and homeware brand, is another retailer that has taken the headless route.

One aspect of the online calendar that needs updating is Online Classes, Workshops & Retreats. A headless build means ongoing development is faster and more flexible than before.

Kinsley Armelle

Kinsley Armelle's website has a lot going on. The bohemian jewelry business offers its customers a blog and subscription service in addition to selling the wares via referral, wholesale, or distributor programs.

By separating the front-end and back-end functionality, Kinsley Armelle has ensured that no compromises make beautiful designs and functionalities.

Using PWA (progressive web application) technologies, Kinsley Armelle has harnessed many of the benefits associated with apps. For example, she can send push notifications to keep customers engaged.

Is Headless Commerce a Good Idea?

Headless commerce offers the best of both worlds. First, you have the freedom to build a beautiful, functional, and accessible website that you can use on any device.

You even can create an app-like experience with only a few clicks. With unlimited options for site customization, you can create a site tailored to your brand but also offers a smooth customer experience. 

You can add features like a mobile-friendly checkout process, one-click purchasing, and social media integration. The possibilities are endless—and that's what makes headless commerce so powerful.

 But it's not just the flexibility that makes headless commerce so attractive. It also has several other benefits, including ease of use, which means your customers will have an enjoyable experience every time they visit your site or app.

With user data tracking, it uses the same platform for both your website and app, making it easier to track user data and create targeted ads based on their preferences.

Headless commerce is also grand for SEO as you can optimize your content and make it more search engine friendly than ever before. In addition to these benefits, headless commerce offers many other advantages that make it an attractive option for businesses.

It's also flexible and scalable, which means it can grow with your business as it continues to expand. It's also easy to implement. You don't need a lot of technical knowledge or resources to get started. 


Headless commerce is an excellent option for small businesses starting. 

It allows you to offer your customers a more personalized experience and make it easier for them to find what they're looking for on your website or app. Headless commerce is the perfect solution if you're looking for a way to expand your business and take advantage of new technology trends. 

With Webinopoly, you can create a powerful app-like experience while still having a fully functional website that serves as your online front door. So if you're ready to make the switch, contact us today. 

Please request a quote with us today so we can start your consultation. We will only charge you after everything sorts out, so there's no risk for you. We can also assist with any of your other eCommerce needs, including website development and design, SEO services, and more.

You can reach our services at [email protected] or go to our website


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