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The Top 15 White Label Products for Shopify Entrepreneurs to Sell in 2023

Have you ever dreamed of launching your own brand of massage gun, memory foam dog bed, or skin care serum? What if we told you that you could bring your products to market this week without the hassle of manufacturing them yourself?

White labeling is the answer—a simple and efficient way to sell products manufactured by others while customizing them with your branding and designs. This approach allows you to quickly enter the market and become your boss, whether you're looking to tap into a hot trend or avoid the complexities of product manufacturing.

In 2023, private-label brands are thriving, with new white-label products constantly emerging for eCommerce businesses. This presents excellent opportunities for private label businesses on platforms like Amazon, allowing them to diversify their offerings and capture the attention of niche markets.

If you're wondering how to source products for selling on platforms like Amazon, white label and private label are among the top methods. By engaging with white-label manufacturers, you can purchase generic products and transform them into branded items, complete with your own logo and marketing strategies. Whether you choose to sell through your website or major eCommerce platforms such as Shopify, Amazon, or Etsy, outsourcing production to white-label manufacturers enables you to focus on social media marketing and customer service, accelerating the growth of your eCommerce business.

The private label business model holds immense potential for generating significant income. With complete control over the product and brand, you have the power to shape the direction of your business as you see fit. Unlike many other e-commerce models, running a private label business places full control in your hands.

However, the key to success lies in selecting the right private-label products to sell. Extensive research is crucial to identifying high-demand products that will resonate strongly with your target audience.

To assist you in developing a winning formula for your private label business, we have curated a list of 15 products that are currently experiencing high demand. These products have been carefully chosen to provide you with a strong foundation for a thriving private-label venture.

With the right selection and strategic approach, you can unlock immense opportunities for growth and profitability in the world of private-label businesses.

Let's dive into the top 15 white-label products for Shopify entrepreneurs to sell in 2023.

What exactly is white labeling?

Private labeling, also referred to as white labeling, is a business strategy where a corporation buys goods or services from a producer or supplier, rebrands them, and then sells them under its name and logo. In this approach, the business simply serves as a middleman, buying already-made goods and selling them to customers under its name and with its branding and packaging.

There are several crucial elements in the white labeling process. The company starts by choosing a good or service to sell to its intended market. Any kind of product may be used for this, including services like web design or marketing as well as tangible objects like apparel, electronics, or food products.

After deciding on a product or service, the business looks for a manufacturer or supplier who currently manufactures or offers it. The creation, assembly, or delivery of the good or service falls under the purview of this partner. The business closely collaborates with the producer or supplier to add branding components, such as logos, labels, or packaging, to the product or service.

The white-labeling business keeps control over several facets of the product or service, such as the name of the firm, marketing, sales, and customer service. It concentrates on establishing its brand, coming up with marketing plans, and establishing a distinct position in the market while relying on the manufacturing and fulfillment capabilities and resources of the manufacturer or supplier.

White labeling has many benefits, one of which is the ability to sell goods and services swiftly and affordably. The business avoids the costly and time-consuming process of starting from scratch with new product development by utilizing current goods or services. To provide high-quality goods or services under its brand, it might make use of the manufacturer's or supplier's infrastructure and experience.

White labeling gives businesses the freedom to target particular client segments, expand their product lines, or enter new markets without having to make substantial expenditures in R&D or manufacturing infrastructure. It enables companies to concentrate on their core competencies, such as marketing, sales, and customer relations, while outsourcing production and logistics to reliable partners.

White labeling, though, also has drawbacks. To guarantee product quality, consistency, and timely delivery, businesses must carefully choose dependable and established manufacturers or suppliers. They must set themselves apart from rivals who might be supplying comparable white-labeled goods with their brands and product offerings. Building trust and loyalty with clients requires maintaining solid connections with them and offering top-notch customer service.

To sum up, white labeling is a business approach where a corporation buys pre-existing goods or services from a producer or supplier, brands them with its logo, and then sells them under its name. Depending on partners for production and fulfillment enables firms to swiftly enter new markets, diversify their product offerings, and concentrate on marketing and building connections with customers.

How the white labeling process typically works:

 Several crucial phases are usually included in the white labeling process, which enables a business to advertise goods or services under its brand name. Here is a thorough explanation of the conventional white labeling procedure:

Product Selection: The company's first step is to choose a good or service to market under its brand. This can include market research, trend analysis, client needs analysis, and target market determination. The chosen good or service ought to be consistent with the company's image, target market, and commercial objectives.

Find a Manufacturer or Supplier: Once the product or service is selected, the company seeks out a suitable manufacturer or supplier. This involves researching and evaluating potential partners based on factors such as their expertise, quality standards, production capacity, pricing, and ability to meet the company's specific requirements. It's important to establish clear communication and expectations with the chosen manufacturer or supplier.

Customization and Branding: In collaboration with the manufacturer or supplier, the company customizes the product or service to reflect its brand identity. This includes adding the company's logo, designing specific packaging, selecting color schemes, and incorporating any other branding elements. The goal is to create a cohesive and unique product or service that stands out in the market.

Quality Control: Before the products or services are finalized for sale, the company conducts rigorous quality control checks. This ensures that the products meet the desired standards of quality, functionality, and aesthetics. Quality control may involve product testing, inspections, and reviewing samples to ensure consistency and adherence to the company's specifications.

Establishing Pricing and Margins: Once the white-labeled products or services are ready, the company determines the pricing strategy. Factors such as production costs, market demand, competition, and desired profit margins are considered when setting prices. It's important to strike a balance between competitiveness and profitability to maximize sales and revenue.

Marketing and Sales: With the white-labeled products or services in hand, the company focuses on marketing and sales activities to promote its brand and generate customer interest. This can involve creating marketing materials, developing product descriptions, designing packaging, and implementing sales strategies across various channels, such as online platforms, retail stores, or distribution networks.

Customer Support and Service: As customers start purchasing white-labeled products or services, the company provides ongoing customer support and service. This includes addressing inquiries, handling returns or exchanges, and ensuring customer satisfaction. Building strong customer relationships and delivering excellent support are essential for brand loyalty and long-term success.

Continuous Improvement and Expansion: The white labeling process doesn't end with the initial launch. Companies should continually monitor market trends, customer feedback, and product performance to identify areas for improvement. This can involve iterating on the product or service, refining the branding and marketing strategies, and exploring opportunities to expand the product line or enter new markets.

It's important to note that the white labeling process may vary depending on the specific industry, product type, and company's requirements. Close collaboration and effective communication with the manufacturer or supplier are vital throughout the process to ensure a successful white labeling venture.

By leveraging the resources and expertise of the manufacturer or supplier, companies can focus on building their brand, marketing, and sales efforts, while delivering high-quality products or services under their brand name.

The benefits of white labeling

White labeling, or private labeling, offers several benefits for businesses. Here's a detailed elaboration of the advantages of white labeling:

Faster Time to Market: White labeling allows businesses to bring products or services to market quickly. Instead of spending time and resources on research, development, and production, companies can leverage existing products or services from manufacturers or suppliers. This enables them to capitalize on market trends and meet customer demands promptly, giving them a competitive edge.

Cost-Effectiveness: Developing a product or service from scratch can be expensive and resource-intensive. White labeling eliminates the need for significant investments in research, development, and production facilities. By partnering with manufacturers or suppliers, businesses can leverage their expertise and infrastructure, reducing costs associated with production, equipment, and labor. This makes white labeling a cost-effective option, particularly for small and medium-sized enterprises.

Focus on Branding and Marketing: White labeling allows businesses to focus on building their brand identity and implementing effective marketing strategies. Instead of investing time and effort in product development, companies can allocate resources to branding, marketing campaigns, and customer acquisition. This enables them to create a unique brand image, differentiate themselves from competitors, and establish a strong market presence.

Scalability and Flexibility: White labeling offers scalability and flexibility for businesses. As they partner with manufacturers or suppliers, they can easily adjust production quantities based on demand fluctuations. This allows businesses to scale their operations efficiently without worrying about manufacturing capacity or inventory management. Moreover, white labeling provides flexibility to enter new markets or expand product lines swiftly, as companies can leverage existing products and adapt them to different market segments.

Quality Assurance: Partnering with reputable manufacturers or suppliers ensures high-quality products or services. These partners typically have extensive experience and expertise in their respective fields. By selecting trusted partners, businesses can be confident in the quality and reliability of the white-labeled products or services they offer. This helps build customer trust and loyalty, as customers associate the brand with consistent quality.

Reduced Risks: White labeling minimizes risks associated with product development and market acceptance. Instead of investing in untested ideas, businesses can choose proven products or services that have already gained traction in the market. By leveraging existing products or services, companies can reduce the risks associated with market demand, functionality, and customer preferences.

Competitive Advantage: With white labeling, businesses can access a wide range of products or services without investing in extensive research or development. This allows them to quickly respond to market trends, offer innovative solutions, and stay ahead of competitors. White labeling also enables businesses to differentiate themselves in the market by customizing products or services to cater to specific customer needs or target niche markets.

Focus on Core Competencies: White labeling allows businesses to focus on their core competencies and areas of expertise. By leaving the manufacturing and production aspects to specialized partners, companies can allocate their resources and efforts to areas such as branding, marketing, sales, and customer support. This specialization enhances overall efficiency and effectiveness in delivering value to customers.

In summary, white labeling offers businesses several benefits, including accelerated time to market, cost-effectiveness, focus on branding and marketing, scalability, quality assurance, reduced risks, competitive advantage, and the ability to concentrate on core competencies. By leveraging existing products or services through white labeling, businesses can streamline their operations, build a strong brand presence, and effectively meet customer demands.

White label vs. custom products: how do they compare?

White-label products and custom products are two different approaches to product development and branding. Here's a detailed discussion comparing white-label products to custom products:

Product Development:


White Label: White label goods are pre-existing goods or services produced by a third-party supplier or manufacturer. These products are already developed and ready for branding and customization. The company purchasing the white-label product can simply add its branding elements without being involved in the product development process.


Custom: Custom products are designed and developed from scratch according to the specific requirements and preferences of the company. This involves extensive research, design, prototyping, and manufacturing stages. Custom products allow for more control and flexibility in terms of product features, functionality, and design.

Branding and Customization:


White Label: With white-label products, companies can add their branding elements, such as logos, labels, and packaging, to the pre-existing product. The customization is usually limited to branding and minor modifications, while the core product remains the same across different brands.


Custom: Custom products offer complete control over branding and customization. Companies have the freedom to tailor the product's design, features, and packaging to align with their brand identity and target market. This allows for a unique and differentiated product that reflects the company's specific vision and values.

Time to Market:


White Label: White label products offer a faster time to market compared to custom products. Since the product is already developed and available from the supplier or manufacturer, the company can quickly add its branding and launch it in the market. This is advantageous for companies looking to enter the market quickly and capitalize on trends.


Custom: Developing custom products involves a longer time frame due to the design, prototyping, and manufacturing processes. Companies need to invest more time and resources to bring a custom product to market. This approach is suitable for companies that prioritize uniqueness and have the capacity for extensive product development.



White Label: White-label products generally have lower development costs compared to custom products. Companies can save on expenses related to research, design, prototyping, and manufacturing, as these aspects are handled by a third-party supplier or manufacturer. This makes white-label products a cost-effective option, particularly for small businesses or those with limited budgets.


Custom: Custom products tend to have higher development costs due to the involvement of various stages in product development. Costs include research, design, prototyping, tooling, and manufacturing. Custom products require more investment upfront but offer the advantage of creating a unique product tailored to the company's specific needs and branding.

Control and Differentiation:


White Label: While white-label products offer branding and minor customization, companies have limited control over the core product. The product itself remains the same across different brands, which can limit differentiation. However, companies can differentiate themselves through branding, marketing, and customer experience.


Custom: Custom products provide full control and the ability to differentiate the product in terms of design, features, and functionality. This allows companies to create a distinct offering in the market, catering to specific customer needs and preferences. Custom products can help companies stand out and build a competitive advantage.

Ultimately, the choice between white label and custom products depends on various factors such as time constraints, budget, control over product development, uniqueness, and branding objectives. White-label products are suitable for companies seeking a quicker entry into the market with cost-effective solutions, while custom products are ideal for businesses that prioritize customization and differentiation and have the resources for extensive product development.

Top 15 Product Categories for White Label Businesses

White-label businesses have the flexibility to choose from a wide range of product categories to offer under their brand. Here's a detailed discussion of the top 15 product categories that are popular for white-label businesses:

Health and Wellness: Products in the health and wellness category are in high demand as consumers increasingly prioritize their well-being. White-label businesses can consider offering items such as dietary supplements, vitamins, essential oils, fitness equipment, yoga mats, and personal care products.

Beauty and Skincare: The beauty and skincare industries offer numerous opportunities for white-label businesses. Companies can white-label products like skincare creams, serums, masks, cosmetics, hair care products, body lotions, and organic or natural beauty products.

Home and Kitchen Appliances: White-label businesses can cater to the growing market for home and kitchen appliances. Products such as smart home devices, kitchen gadgets, small appliances, cookware, and cleaning equipment can be white-labeled to offer innovative and practical solutions for households.

Fashion and Accessories: Fashion and accessories remain popular product categories. White-label businesses can explore options like clothing, jewelry, watches, handbags, shoes, and accessories like sunglasses, hats, and scarves. Offering trendy and stylish products can appeal to fashion-conscious consumers.

Electronics and Gadgets: With the constant advancements in technology, white-label businesses can tap into the electronics and gadget market. Products like headphones, Bluetooth speakers, smartwatches, fitness trackers, phone accessories, and smart home devices are in demand among tech-savvy consumers.

Pet Supplies: Pet owners are always in need of high-quality supplies for their furry companions. White-label businesses can offer pet food, pet grooming products, pet accessories, toys, pet beds, and other pet care essentials. Catering to specific pet niches or focusing on natural or organic pet products can be a successful strategy.

Baby and Childcare: The baby and childcare market presents opportunities for white-label businesses to provide products that cater to infants, toddlers, and young children. White-label options can include baby clothing, baby care products, diapers, toys, baby gear, and educational materials.

Fitness and Sports: As fitness and sports continue to gain popularity, white-label businesses can consider offering fitness equipment, sports apparel, sports accessories, nutritional supplements, and workout gear. Providing high-quality and durable products that support an active lifestyle can appeal to fitness enthusiasts.

Home Decor and Furnishings: White-label businesses can tap into the home decor and furnishings market by offering items such as furniture, home textiles, decorative accents, lighting fixtures, wall art, and home organization solutions. Customizable options that allow customers to personalize their living spaces can be particularly attractive.

Outdoor and Recreational Products: Adventure seekers are interested in products related to outdoor activities and recreation. White-label businesses can explore options like camping gear, hiking equipment, outdoor apparel, sports equipment, and accessories for outdoor hobbies like gardening or grilling.

Eco-Friendly Products: With the growing emphasis on sustainability and eco-consciousness, white-label businesses can focus on offering environmentally friendly products. This category may include items like reusable and biodegradable household products, eco-friendly packaging materials, sustainable clothing and accessories, and organic or natural personal care products.

Tech Accessories: White-label businesses can venture into the tech accessories market by offering custom-branded items that complement popular electronic devices. This may include phone cases, laptop sleeves, charging cables, screen protectors, and innovative tech gadgets that enhance the user experience.

Customized Gifts: White-label businesses can specialize in personalized and customized gifts for various occasions. This category can include custom-engraved or printed items like mugs, photo frames, jewelry, keychains, engraved pens, and other unique gift options that allow customers to add a personal touch.

Hobby and Craft Supplies: This category caters to hobbyists and craft enthusiasts. White-label businesses can offer a range of hobby and craft supplies, such as art materials, DIY kits, knitting and crochet supplies, scrapbooking materials, woodworking tools, and specialty items for niche hobbies like candle making or pottery.

Specialty Food and Beverages: White-label businesses can explore the world of specialty food and beverages, catering to specific tastes and dietary preferences. This may include gourmet snacks, organic or vegan food products, specialty coffee or tea blends, unique spices and seasonings, and health-focused food items like protein bars or meal replacements

White-label businesses need to conduct market research and identify niche opportunities within these product categories. Understanding customer preferences, trends, and competition will help businesses make informed decisions and develop successful white-label offerings in their chosen product categories.

Bottom Line

In conclusion, white-label products offer an excellent opportunity for Shopify entrepreneurs to establish their brands and enter the market quickly. By leveraging the expertise of third-party manufacturers, entrepreneurs can customize and brand pre-existing products, saving time and resources on product development. In 2023, several product categories are particularly promising for white-label businesses.

The top 15 white-label products for Shopify entrepreneurs to sell in 2023 include:

Health and Wellness: Dietary Supplements, Fitness Equipment, and Personal Care Products


Beauty and Skincare: Skincare creams, cosmetics, organic or natural beauty products


Home and Kitchen Appliances: Smart home devices, kitchen gadgets, and cleaning equipment


Fashion and Accessories: Clothing, jewelry, and accessories like sunglasses and hats


Electronics and Gadgets: Headphones, smartwatches, phone accessories


Pet Supplies: Pet food, grooming products, and pet accessories


Baby and Childcare: Baby clothing, diapers, toys, and educational materials


Fitness and Sports: Fitness equipment, sports apparel, nutritional supplements


Home Decor and Furnishings: Furniture, decorative accents, lighting fixtures


Outdoor and Recreation: Camping gear, hiking equipment, sports equipment


Eco-Friendly Products: Reusable household products, sustainable packaging


Tech Accessories: Custom-branded phone cases, laptop sleeves, and charging cables.


Customized Gifts: Engraved or printed items for personalized gifting


Hobby and Craft Supplies: Art materials, DIY kits, specialty craft tools


Specialty Food and Beverages: Gourmet snacks, specialty coffee or tea, and health-focused food items

By selecting white-label products from these categories, Shopify entrepreneurs can tap into popular consumer trends, cater to diverse market demands, and differentiate their brands. However, thorough market research, understanding target audiences, and effectively promoting and marketing the products are crucial for success. With the right strategies and a focus on quality and customer satisfaction, white-label products can enable entrepreneurs to build scalable businesses and achieve their entrepreneurial goals.

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