Shopify: Striking the Right Balance: SEO Content and Word Counts
Crafting compelling marketing content is a powerful tool that can drive desired actions from potential clients, such as clicking to visit a website, adding items to their cart, or contacting your business. Effective SEO content writing services encompass various elements, with one key factor being the word count of the content.
When building a website, it is crucial to consider two major aspects: catering to consumers and optimising for search engines. An SEO-friendly website ensures visibility on search engine result pages when consumers search for relevant products or services. Simultaneously, it is essential to create a creative and user-friendly website that allows consumers to easily find and purchase what they desire.
For site owners, especially those with extensive product offerings, finding a balance between user-friendliness and SEO optimisation becomes a challenge. This challenge is further compounded when businesses have separate teams dedicated to SEO and web development. Even if these teams are in-house, aligning their efforts to build a visually appealing and successful website can prove difficult. The development team tends to focus on keeping the visual and user aspects of the site simple, while the SEO team emphasises the need for sufficient content to facilitate effective rankings on search engine result pages.
So, how can you strike the right balance when conflicting suggestions arise from both sides?
The answer is very simple, the SEO team should aim to provide enough content for effective Google rankings.
In this article, we explore the delicate art of striking the right balance in SEO content word counts for Shopify websites.
What Should Be Considered The Correct Word Count for SEO Content?
Determining the ideal word count for SEO content can be a nuanced task. While the general rule of thumb suggests that more content is better for search engine optimisation, the type and purpose of the content must be taken into consideration.
For blog articles, a word count ranging from 1000 to 2000 words is typically acceptable. This allows sufficient space to provide comprehensive information and answer readers' questions thoroughly. Blog posts are often viewed as a medium for in-depth exploration of a topic, and readers expect detailed insights.
On the other hand, product descriptions require a different approach. Lengthy product descriptions, spanning 1000 to 2000 words, can overwhelm readers and discourage engagement. It is essential to strike a balance between providing relevant information and keeping the description concise, engaging, and easy to digest. Aim to highlight the key features, benefits, and unique selling points of the product within a more condensed word count.
When considering SEO content word counts, it's crucial to tailor the length to the specific purpose and platform. For instance, meta descriptions and Twitter posts have character limitations imposed, necessitating concise and impactful messaging within those constraints.
While these industry guidelines provide a starting point, it's important to adapt and refine content word counts based on the nature of the content, target audience, and platform requirements. Collaborating with a professional article writing service or utilising your expertise can further assist in determining the appropriate word counts for your SEO content.
On-Page SEO Content: Understanding and Optimising Web Page Length
On-page SEO content plays a crucial role in driving organic traffic and improving search engine rankings. One key aspect to consider when creating web page content is the optimal length. Understanding what on-page SEO content is and determining the appropriate length are essential for effective optimisation. Let's delve into these topics in detail.
What is On-Page SEO Content?
On-page SEO content refers to the text and other elements that appear on a web page and are designed to provide valuable information to visitors and enhance search engine visibility. This includes headings, paragraphs, bullet points, images, and other relevant multimedia elements. On-page SEO content should be strategically optimised with relevant keywords, informative content, and a user-friendly structure.
How Long Should Web Page Content Be?
The length of web page content depends on various factors, including the type of page, the target audience, and the goals of the website. While there is no fixed rule for an ideal word count, it is essential to strike a balance between providing comprehensive information and keeping the content concise and engaging. Here are some general guidelines:
Homepage: The homepage should succinctly convey the core message and purpose of the website. Typically, a concise and impactful homepage with around 300 to 500 words is recommended.