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SEO for Shopify: 7 Ways to Rank Your Store


You’ve heard it before: SEO is crucial and can get you more online sales. But, as a Shopify store owner, you may be wondering how to optimize your eCommerce for search engines.

If you’re reading this, there’s a good chance that you already have an e-commerce store. And that’s great news! Because with a simple optimization effort, you can put your online store in front of thousands of new visitors every day.

A high search engine ranking is critical to getting your website and products seen by potential consumers. This guide to Shopify SEO best practices should help you get up and running with Shopify SEO quickly.

What is Shopify Search Engine Optimization (SEO)?

SEO refers to the process of enhancing a website's organic (non-paid) search engine results rankings. Basically, you may say that it helps you reach the top of Google (or other search engines).

Shopify SEO adheres to the same SEO best practices as other websites. However, it may include resolving issues that are exclusive to Shopify.

Search engine optimization is about much more than stuffing keywords into your product pages. You must develop a complete SEO plan that addresses meta tags, backlinks, website speed, rich snippets, and various other best SEO practices. Additionally, it is critical to meet user search intent and concentrate on internal linking. For beginners, this may seem a little daunting, which is why we created this guide to help you out.

Shopify SEO best practices for a fast ranking

Your store may easily rank high in search results and gain a lot of traffic from organic sources thanks to Shopify's SEO-friendly platform. The following Shopify SEO hints can help you get a head start on your competition and improve your search engine rankings in the short run.

  1. Get a custom domain for your Shopify store.

If you haven't already done so, register for a custom domain name.

By default, the name of your Shopify store is as follows:

Dropping the "myshopify" portion is a smart move. Custom domains appear more professional and trustworthy, resulting in more clicks and a higher SERP rating. A personalized domain name is also easier to remember.

  1. Identify your keywords

On search engines like Google, users enter search phrases to narrow their results. These are keywords. If you're looking to get started with SEO, you should start with keywords. 

Use a keyword tool to come up with a list of keywords for your website and product pages relevant to your brand and products, regularly used by your target market, and specific enough to be achievable.

Initially, your SEO approach should focus on more targeted keywords. Your website will have an easier time appearing in search engine results for such terms.

It's also crucial to know the purpose of your keywords. Why do people use them, and when? In other words, “search intent” refers to the motivations driving a user's search. Keep an eye on it to ensure your content is up to par with what people are looking for.

  1. Optimize your website for keywords

The next step is to show the search engines that your chosen keywords are relevant to your business. To do this, include your keyword phrases in the following types of material on your website:

  • Titles and descriptions of pages: Keep page names under 60 characters to avoid truncation. In most cases, Google now displays the first 50–60 characters of a page. Always start your page title with your core keywords. To summarize, your page title can be structured as a list rather than an editorial title or entire phrase, using characters or callouts to emphasize significant facts.
  • Page headings and content: Use only one H1 tag per page. H1 tags are commonly used as the page's main headline and include the page's important keywords. Note that Shopify page titles are the default H1 tag for Shopify pages; do not manually add H1 tags elsewhere on the page.
  • Alt text for photos and videos that appear on the page: Alt text is the written copy that appears in lieu of an image on a webpage if the picture fails to load. This content helps visually impaired readers and search engines crawl and rank your website. Make it descriptive, precise, and incorporate only relevant keywords.
  • URLs: URLs tell search engines about a page's content, context, and target. Your URL must be readable by humans and search engines. Search engines, like humans, examine URLs to determine the content of the website. You will need to classify your URLs to inform search engines which URLs deserve a boost in the SERPs. Remember to avoid capitalization and use hyphens instead of underscores!
It is essential to maintain your keywords constant and relevant and your material legible and distinctive, so that search engines like Google and Bing can cross-reference this information.
  1. Organize your website

Search engines utilize your website's architecture (also known as site structure) to assess how easily buyers can locate things on your website. Make this easy for customers to browse through your business by doing the following:

  • Making use of a logical hierarchy of classifications
  • Keeping iframes to a minimum (embedding an external website)
  • Using URLs that are logical and easy to understand
  1. Set up tracking and indexing tools

One key step to determining whether your SEO strategies were successful is by careful analysis. By tracking the visits to your online store and monitoring what is happening on your website, you’ll be able to adjust accordingly for better results.

Here are a few handy tools to start with:

  • Google Analytics: Developed by Google, this is a free web analytics tool that can help you monitor your website's traffic and conversions (sales, adds to cart, and newsletter sign-ups, among others).

Because Shopify does not currently support Google Analytics 4 (the most recent version), you'll want to build a Universal Analytics property instead. Additionally, it has sophisticated tracking capabilities that can assist you in elevating your SEO strategy.

  • Google Search Console: Google Search Console (GSC) is another free Google tool that may enable you to analyze how Google interprets your website and improve it. 

Google Search Console (GSC) is another free Google tool that may enable you to analyze how Google interprets your website and improve it. Google Search Console may assist you with the following SEO tasks:

  • Verify that Google can locate and crawl your Shopify store.
  • Specify which websites link to yours.
  • Correct indexing issues.
  • Monitor your Shopify site's Google search visibility and the search terms that bring visitors to it (and how often people click through).
  • Monitor your Google ranking.
  • Get notified when your website has problems (and help troubleshoot them).

Before setting up your Google Search Console, familiarize yourself with a sitemap.

A sitemap is a file that contains data about the pages on your Shopify store, such as blog articles, product categories, and product pages.

Your sitemap helps Google's robots discover and index your pages. Google can determine which pages on your store are most vital to you.

If you want Google to index your site and appear in search results, you must submit a sitemap file to Google.

Fortunately, because Shopify stores automatically build sitemap.xml files, you don't have to bother about it.

  • Bing webmaster tools

It was developed by Microsoft and is the second-largest search engine globally. It may drive traffic and sales to your website.

  1. Get Shopify apps for SEO

There are many Shopify SEO apps available if you don't have the time to handle SEO manually. These apps are designed to assist company owners like you improve your site for search engines and gain more focused organic traffic with less effort.

Most SEO apps require just a few clicks to get started. Anyone, no matter how experienced or inexperienced they are with Shopify SEO, may discover an app that works for them.

In addition, many of these apps are free and include the essential functions you might want.

  1. Create relevant content

Plan out a basic strategy for content marketing. A full-fledged content marketing plan might take months to develop and implement, but you can get started with these:

  • Prepare a list of potential inquiries from potential customers. When customers aren't fully knowledgeable about your product category, think about the questions they could ask. 
  • Increase the perceived worth of items for customers. You've probably noticed that a lot of the places where you may buy food also provide basic recipe books. 
  • When creating content, investigate relevant keywords and use it to answer customer queries. It also helps if your content is relevant and close to actual keywords people search for.

Create content that goes beyond your product pages to give your Shopify store additional depth, appeal, and credibility. It's important to have quality content that's related to your keywords, as well as links back to your site from other reputable websites (often referred to as "backlinks"), if you want your posts to rank well in search engine results and help you make sales (at least 500 words).


SEO is to online business as air is to a person – you cannot survive without it. If you want to compete in this market, you shouldn’t neglect doing Shopify SEO. Thus, make sure that your website is optimized for search engines as well. The key to doing so is creating a balance between product-focused content and the casual and friendly navigation that builds natural readership. This helps potential customers find what they want and keeps them coming back for more.

So, if you want your Shopify store to be discovered and have higher sales figures, remember these top 7 Shopify SEO tips, and take action today!

When it comes to making your eCommerce store, Shopify is really the best platform to do it, and Webinopoly is one of the most experienced and well-versed teams to help you build it. Don’t hesitate to reach out if you’ve got big ambitions and want a professionally made custom Shopify website that can generate a strong web presence and help with conversions. 

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