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How To Use Linkpop by Shopify

If you've been using social media to promote your business, you may have noticed that you can't share links with your followers. The only area you may put links is in your bio, whether on Instagram or Tiktok. Customers would need to visit your profile and click the link in your bio, which would take them to a page you linked to or an interface with many links.

Because of these arbitrary restrictions, link in bio services like Linktree, Bio Link, Linkjoy, Milkshake, and LinkFolio. All of the services make it simple to create a page and fill it with links and don’t require you to know how to code.

These services have also increased their own offerings and can now link to a variety of platforms ranging from MailChimp to Shopify. They can now drive customers to product pages, show payment options, and redirect them to forms.

When a customer clicks on any of the links on these bio pages, they are sent to a completely different website that provides a completely different customer experience.

With Linkpop, Shopify hopes to address this issue. It is Shopify's own link in bio tool, created specifically for eCommerce and powered by the platform's fast and secure checkout.

About Shopify

With Shopify, you can create, grow, advertise, and manage a retail business of any size on the web with confidence. Shopify's platform and services are built for stability and give a better shopping experience for customers throughout the world, making commerce better for everyone. Proudly founded in Ottawa, Shopify powers over one million businesses in more than 175 countries.

How does it work

Shopify clients will be able to add "shoppable links" to their Linkpop page, allowing visitors to buy things without ever leaving the bio page. These links will allow them to direct customers to specific pages at the exact point of time of interest (versus having to do a number of steps before getting to the landing page), allowing for a higher chance of conversion.

With Linkpop, merchants can:

  • Best-in-class checkout for buyers: Linkpop is powered by Shopify, so shoppers can enjoy a fast and secure checkout experience. Because checkout happens on Linkpop, shoppers never have to leave the platform to buy.
  • Success-track: Merchants may better understand visitors' habits and decisions using Linkpop's free analytics platform. Linkpop informs merchants how well specific links are working, giving them insight into what their followers engage with most.
  • Customize: Merchants may customize their Linkpop page's backdrop, typeface, profile description, logo, and more to fit their brand. Merchants may post pictures to accompany links, curating their followers' experience.
  • A business can add up to 200 links and shoppable links after creating an account. Since retailers may share up to 200 links on their Linkpop, they can include all the crucial brand touchpoints, such as a YouTube video or a shoppable link.

According to Shopify, visitors will be able to complete the checkout process in just 3 clicks. Along with links, Linkpop offers clients with basic engagement data such as number of visits, link clicks, and clicks per visit.

Linkpop requires a Shopify account to manage the page, but having a shop is not required. Retailers can connect their Linkpop account to their Shopify store after opening an account. The interface can then be customized with links to their products for customers to purchase.

After that, users may create links (the link-in-bio section) to their Linkpop top page or any particular components. These short URLs are then available for them to add to their social media pages. They have the option of adding a single central link or periodically rotating thematic variations.

Linkpop also has analytics built in so that merchants can track how engaged their customers are and make changes as needed. Some of the basic metrics that are available are link clicks and unique visitors, which is in line with Linkpop's easy-to-understand style. That's enough to make decisions about things like layout and featured products.

Notably, non-Shopify merchants can use everything listed above except shoppable links. This is probably done to catch more fish or to attract would-be merchants who want to build a brand first. So, Linkpop is a sort of stepping stone for merchants and a way for Shopify to get new customers.

How to create a free link in bio page with Linkpop

Like we said before, all Linkpop requires is a Shopify account, even without a paid store.

This means that anyone can use Linkpop for free. But people who don't have a Shopify account will be asked to make one, and people who already have one will be asked to log in with their Shopify account.

You'll start by making a username, which will be used for your unique Linkpop URL. You can also choose to enter your username directly on the Linkpop landing page, but you can choose it after you sign up.

After you do this, it will let you sign in to your Shopify account.

Click “create page” to get started.

From here, you’ll create your profile.

Add your profile page URL. Take note that this will appear in the link so it’s best to make it branded or a word relevant to your brand. We also recommend uploading your logo for the profile photo, your business name for the profile name, and your bio for the profile description. Click create profile when you’re done.

Adding links to the Linkpop page is actually very easy. When you click the "Add link" button, you’ll find yourself with a few choices:

  • Add product: If you want to link to products found in your Shopify store
  • Add media: If you want to share music or videos
  • Add link: If you want to link to other content found on other websites

After you choose, just paste the URL, and add a title. Make sure the title is something short and sweet, one that your customers can easily find and understand. You can add a square image if you want.

As you add more links, you can change the order by clicking and dragging a link. You can also click the style tab if you want to change the font and background color of the page.

In our example below, we’ve chosen to add link which redirects to our contact page, and changed the font and colors. The landing page ended up looking like this (on mobile):

Click on Add Product if you want to link to a specific Shopify product page on your store.

Linkpop will then send you to your Shopify store's Add Sales Channel page. When you click the Add sales channel button, your store will be linked to Linkpop and you will be taken back to the Linkpop links page.

There will now be a Browse Products button on shoppable URLs. Clicking the Browse Products button will display your store's products. Once you click on a product, it will be added to the page. After adding products and links, you can reorder them by clicking and dragging to the position you want.

Once you’re done with all this, you can just copy your new Linkpop link and paste it into your social media pages.

Checkout in Three Clicks

The three-step checkout process technically takes the visitor to Shopify, but they are returned to the Linkpop page once the transaction is complete. Returning to the page is beneficial because the visitor can still click on one of the links after purchasing.

Then, do Shopify's claims hold water? Technically, the three-step checkout procedure does take the customer to Shopify, however after the transaction is complete, the customer is returned to the Linkpop website. Returning to the page is advantageous since the visitor can still click on one of the links after making the purchase.

Wrapping up

For creators who haven't yet established a business, finding tools that can grow with their audience and brand is essential. They can use Linkpop to grow their audience, and once they're ready to launch their Shopify store, they can publish products directly on their Linkpop page, effortlessly merging their existing community with their business goals.

Meanwhile, for content creators who are already sellers, Linkpop makes it very easy to sell products directly on the social platforms that are relevant to their audiences.

Learn more about Webinopoly

If you need an eCommerce website built, or any eCommerce solutions developed, please contact us at 713-805-5888, email us at [email protected], or leave us a message here.

If you’d like to learn more about what we can do or view our portfolio, please click on the links below:

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