How to Use Facebook to Boost Shopify Sales
We live in a world where almost everyone is connected online, and the biggest tool that connects us? Facebook. With over 2.7 billion active users, Facebook has been so powerful and widely used that big brands all over the world use it to connect with their customers. As your store takes place online, it is likely that they are on Facebook so it’s best to get their attention where they are.
Facebook started just as a way for Harvard students to connect with each other. The next day, it had 1,000 users and not soon after, grew to the social media giant it is today. Now, Facebook has a lot of tools that can help merchants grow their online presence such as Facebook Business Page, Facebook Ads, and Facebook Shops. If used right, it can help boost website visits and purchases.
Benefits of Using Facebook
Social media is a great tool for brand building and can serve as your storefront. It helps tell your brand story, show why they should buy your product, and capture their attention.
Effective in reaching consumers: Over 57% of consumers say that social media influences their shopping decisions. This is over different brackets including Gen Z, millennials, Gen X, and Baby Boomers.
Good for promotions: 39% of Facebook users will follow a business page for offers. This can help you gain a lot of followers which is helpful as it boosts brand credibility and gives you a captive audience you immediately know are interested in your products. Facebook is a great advertising tool to build awareness and drive traffic to your store.
Educates customers: Because you can fill it up with content, you can easily post and talk about what’s new with your brand, share behind-the-scenes stories, and update customers on new offerings and promotions. It not only informs them but it also engages them and allows you to interact with them making them feel more connected to your brand.
How can you maximize using Facebook?
- Create a business page
Though Facebook has a lot of personal profiles, businesses use Facebook Business Pages. This is what helps separate you from just another profile and makes you look professional. If you want to gain social media presence, this is a start.
Your business profile should represent your brand from your cover photo to your profile photo, posts, and captions, everything should be on-brand. So it goes without saying that some of the steps you took in launching your Shopify store can be applied here which are:
- High-quality product photos (or in this case, any content posted)
- Well-designed logo and graphics
- Well-written and engaging captions
- Providing contact information
- Being responsive to customer inquiries
- Make use of Facebook ads
The great thing about Facebook ads is that anybody can use it but it takes dedication and skill to create a good and effective ad. Facebook offers different types of ads so you can experiment with what works for you even on a limited budget.
The great thing is, even if you are a newbie, there are a lot of free courses, and even Facebook has multiple, which teach you how to get started.
Facebook ads can help drive revenue because it can
- Reach more audiences
- Allow you to specifically target your customer
- Create awareness for your brand or website
- Post good and engaging content
Great content should be able to reflect your brand or products while engaging your audience. Think about what your audience might like to see and think about how your brand would talk to them if it had a voice. Give your brand a personality and let it speak to your audience. Is your brand a fruit beverage that’s all about fun and taking time for yourself? You could post content about vacations, break times, different drinks, and even hijack trends like popular events such as Christmas, New Year’s, big basketball, or football games.
There are many strategies to build your brand’s Facebook page, but having good content is key. Make sure that your brand stays relevant, and your page is constantly updated with content at least 1-3 times a week to stay active and appear on your follower’s timelines.
If you run out of content, you can share user-generated content like photos of your products that your customers took, information about your company, or related articles that your audience may find interesting.
- Giveaways and contests
Once you have a number of supporters and fans, online giveaways and contests are a great way to keep them engaged. You can even tie it in with special occasions like holidays, or brand anniversaries. It can also be a way to celebrate milestones such as having 10,000 followers. This way, your audience feels connected with you and you can use these as momentum to grow your followers and audience.
Some popular strategies to get more people to your Facebook page and eventually to your website is to do a giveaway where people need to share your post, comment on your posts, or tag their friends. This way you can get them to share your brand within their circles and possibly gain more followers and buyers.
Facebook now lets business pages customize and automate their own chatbots. This is a great and free tool that can let you answer your customer’s questions while you’re away or redirect them to your Shopify’s product and checkout page. Chatbots can now automatically popup when a new visitor checks your Facebook page and welcomes them. The chat can include different menus that can link to your products, inform about promotions, or give them discounts.
- Link Shopify to Facebook store
Shopify is really great because now, it allows you to integrate Facebook Shops with your store. While your audiences are on Facebook, they can easily browse through your catalog and can be redirected to your website. It makes for a great shopping experience because everything is quick and easy. This can also increase your website visits and may even encourage them to purchase other items.
Facebook is here to stay, and whether you like it or not, it is home to a massive audience that you can tap into when utilized properly. Keep your audience connected and grow new ones by using it as a tool to boost your Shopify sales. We hope this article helps you, and if you’d like to get help with building, designing and marketing your Shopify store, contact your Shopify experts at Webinopoly.
Who is Webinopoly and what can we do for you?
- Webinopoly houses a team of Shopify experts in web design and development and can customize a design for you to match your vision and brand;
- Webinopoly's developers are experts in providing the most efficient solutions to your customer’s problems
- We specialize in e-commerce marketing and advanced eCommerce Analytics for eCommerce and Conversion Rate Optimization service
- All examples used in this article are satisfied clients of Webinopoly