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How To Create Product Mockups For Clothing (Without Hiring Models Or A Photographer)

Wouldn’t it be great if you could promote your apparel products and designs with some photographs that show potential customers how the product would look in real life (without actually having to buy a model or a photographer)? This is where product mockups for clothing come in. You can use these mockups to display your apparel design in a photorealistic way. Not only does it save you time and money, but it also helps you present your products to customers in a fast and easy way.

Going through the trouble of finding a model can be stressful and time-consuming. It’s also expensive, which is why you need to find a tool that can help you with this process. We’re going to teach you how you can create realistic images of models wearing any kind of clothing in just a few minutes using available resources and tools online.

Why use mockups with models?

If you’re an apparel brand, you need to show your products on models. It’s an essential part of the marketing strategy for clothes and accessories. It’s necessary to show how your clothing looks on real people.

It makes it easier for shoppers to imagine themselves wearing the items, so they’re more likely to buy them. Not only that, but it also helps you to stand out from the same standard product mockups that print-on-demand suppliers typically provide.

Photos like the above aren’t necessarily appealing if you are selling directly to your customers because they can see thousands of other stores with the same photo. Using models is one way to really sell your piece.

While there are many ways to create mockups for your brand, one of the most effective is using a user-friendly tool like Placeit.

What is Placeit?

Placeit is a platform that allows you to find models for your clothing line without having to pay pricey photoshoots or modeling fees.

It's really easy to use too. You just select one of their mockup templates, submit your apparel design, and receive your picture.

With Placeit, you can show off your designs in various settings. Among their mockup templates are:

  • People wearing the clothes
  • People wearing the clothes in a particular setting (e.g., using a skateboard)
  • Multiple angles of the clothes (e.g., a close-up of a t-shirt)
  • Models with different body types or genders
  • You can also choose from many categories, including t-shirts, hoodies, hats, and even socks.

Create images of models wearing your designs with Placeit

Using Placeit to find models for your apparel designs is incredibly easy, and you can do yours in just three steps. Here’s how:

Step 1 – Choose a template

The first step is to go to Placeit’s website and choose the type of image you want to create. There are over 500 different templates available, and more are added every week. You can browse by model type, gender, style, and clothing item.

From the top menu, select the mockup category you want (for example, 'T-Shirts,' 'Hoodies,' or 'Hats').

You may also filter by gender, age, and ethnicity to find particular models if you have a specific look in mind.

We’ve chosen the following filters in the above example: ‘image’ template type, male, and adult.

Step 2 – Customize the template.

Upload your image onto the template and adjust it to fit the mockup. You can also change colors, add text, and more. 

By seeing the mockups on models, you might even be able to see where you need to make adjustments to your design. It’s a very helpful tool to use before you move forward with production.

In the example below, we chose two employees in an office setup and uploaded a quick and easy design.

We adjusted both shirt colors to black to (on the right) match the design’s aesthetic, and we used PlaceIt’s cropping tool to adjust the layout (on the left).

Here is another example, but in white:

It’s really easy! You can probably make multiple mock-ups in under 30 minutes.

NOTE: The image you upload will be cut out and placed onto the model automatically, so make sure that it has a transparent background.

Here are a few more examples of how we utilized the design and PlaceIt’s platform:

Step 3 – Download your image.

Finally, you must download your image. There are a few options to choose from. You can do the following:

  • For $7.95, you can have a single mockup image.
  • For $14.95 per month or $89.69 per year, you can get unlimited downloads of Placeit's model mockups (as well as all of their other templates!). That's a lot less expensive than paying models for a photo shoot.


  1. Multiple templates: If you want to see your design on multiple photos at once (and download them instantaneously), you'll need to be a paid subscriber. Choose an apparel category from Placeit's mockup section: Then choose a sub-category – for example, ‘T-Shirts'. Then you can upload your design and select the product color for all the mockup photos on the page. After submitting your image and adjusting the color, you can download all the photos from the templates page rather than going into each template separately and downloading them.
  2. Licensing: Another benefit of producing graphics and designs with Placeit is that you can use them for commercial purposes with their license. This means you can use them in your store and marketing materials.

Step 4 -  Alternative Tools

Of course, there are other options you can use, but we found that PlaceIt’s platform is the easiest and fastest way to get clothing mockups without downloading anything or even using Photoshop. The wide array of templates and model photos is fantastic because you can see the models in different environments (office, outdoors, home, etc.).

Here are a few other tools you can use:

Mockup Cloud

MockUp Cloud has a massive collection of highly customizable and easy-to-use clothing mockups. You can also use their editor to place and update your designs without Photoshop easily. Prices start at $45.


If you’re comfortable with Photoshop, Unblast has tons of free PSD templates where you can just use the smart object layers to insert your artworks, logos, badges, texts, or even textures, and once you’re done, you can instantly share them with your clients and viewers for feedback.


Aside from printing items on demand for your shop, Printful offers a free mock-up generator and t-shirt design templates. Printful has t-shirt templates for shirts, hoodies, and more that can be customized without image editing tools.


Print Aura allows you to create t-shirt mock-ups easily without the need for image-editing software.  You start by picking a t-shirt brand, and from there, you can add your own design and colors like gray, red, blue, yellow, green, orange, etc. In terms of models, poses, and colors, it's a little limited, but it gets the job done.


And there we have it: a step-by-step guide to creating product mockups for your own clothing line without having to hire models or photographers!

Online stores can be very time-consuming and challenging to start, but they can also be very rewarding. You are your own boss, and the possibilities are endless. This roundup of the best free and paid mockup templates are a great place to start.

Make sure to leave a comment below if you found this helpful, and don't forget to spread the word to your fellow entrepreneurs!

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