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How To Boost Shopify Website Speed? 9 Proven Ways To Speed up Your ECommerce Site
Perhaps you've already applied the best SEO strategies to rank your new eCommerce store, but you're still not seeing the conversions you'd want. If so, you might want to check your website's loading speed. It would be a lot slower than your competitor's.
It's common knowledge that users will abandon a website that takes too long to load. They merely go back to the search engines and open other websites. As a result, your website's performance does not meet your expectations.
So, can you boost Shopify's website speed? You bet! We can boost your Shopify website speed in nine different ways. Check it out below!
- Take a closer look and inspect your website.
Several variables contribute to a website or web page's loading time. For example, large files like photos, unnecessary apps, a slow theme, or even the fonts you've used can slow down the overall performance of your website.
In the event that your website takes longer than usual to load, you should conduct an audit of the website. It can enable you to gain a better understanding of your issues and what the best approaches are to resolve them. Once you've discovered the issue, you won't have to waste time experimenting with a variety of fixes.
- Don't go overboard on the apps.
In other words, only install apps that you absolutely need.
Business owners rely on Shopify apps for a variety of reasons. It's actually almost impossible to run a successful website without the help of at least one app.
It’s worth knowing that there are apps that appear to be useful, but in reality, just serve to slow down the pace of the website. Some of them might even clash with other apps on your website, causing it to load even slower.
Before you install an app, remember that even if it is automatically uninstalled, it could still remain in the code. It’s better to remove them manually to speed up your website or seek the help of a professional.
- Use low file-size images on your website.
Consumers are piqued by high-quality visuals that bring products to life. Every website owner, therefore, attempts to use the best pictures available to display the product. However, high-quality images could take up a lot of space and slow down the website's loading time. If you have to upload a lot of images to your website or a specific web page, use the best online image compressor to reduce the file size. The best way to ensure you don't lose quality while compressing photos is to do your research and find an app or program that keeps the quality while making them smaller in size.
- Use default fonts, and avoid custom or creative fonts.
Don't ever use a font that is not installed on the device of your consumer. Why? Because it will take longer to load, and devices may need to download the fonts first before they can view the content. Not every user wishes to go through this. As a result, standard fonts like Calibri, Times New Roman, Arial, and Verdana should always be used on your website. They will improve the usability of your website on a wide range of mobile devices.
Times New Roman, Calibri, Verdana, and Arial are all supported by nearly every device. For devices that don't have support for specialized fonts, using these fonts can significantly improve the performance of your website.
- Hire only reliable and credible Shopify experts.
As with any important project, you don't want to hire somebody who isn't reputable or doesn’t have enough skills to give you the output you want. Don't put your faith in just any Shopify developer; there are many out there who are unskilled.
Inexperienced website developers might compromise on loading speed and use intricate liquid codes that slow down the page. Even if your website has already been developed and the speed is fine, hiring skilled, experienced, and professional developers who can optimize your website's code and make it faster is still a good idea to consider.
- Choose the right theme based on performance and functionality.
Your website's speed and performance are directly related to the theme you chose for your Shopify website. Yes, it could look good, but if your website loads way too slowly, no one will even be able to appreciate it.
Website performance is negatively impacted if your website theme has a large number of unnecessary features and functions. Go for a theme that is both quick and responsive. To do that, you'd need to do your homework or have a Shopify expert develop one for you.
If you're going to work with a team of web developers, insist on a quicker and more stable theme if you can afford it.
- Make use of AMPs (Accelerated Mobile Pages).
Having a sluggish Shopify website can have a negative impact on your SEO. The use of a CDN, image optimization, AMP (Accelerated Mobile Pages), redirect avoidance, and app usage are all critical components in making a website load quickly for users on mobile phones.
One of the most effective strategies to ensure that your website ranks higher, loads faster, and earns client confidence is to implement AMP.
The reason AMP is so popular is that it prioritizes speed and mobile friendliness. You can rest easy knowing that your page will load quickly thanks to its responsive design and clean design. If customers are on their phones, they will have a better experience because the site delivers only the necessary information without any distractions. Despite the extra work this might require, it has a very positive effect on websites.
- Override the sliders with a hero picture.
Many Shopify websites use sliders to display their items. While using several high-quality images helps businesses to present all of their products or categories, it can slow down the website's loading performance. As a result, its speed decreases, and customers are forced to abandon it before even looking at all of the items.
On the other hand, having a single hero picture with a strong call to action is a far better and more successful method of presenting all of your items. It helps in three ways: first, it piques people's interest; second, it speeds up the loading process; and third, it enhances conversions.
- Fix your broken links.
If you can’t fix them, at least reduce them. It is important to reduce the number of broken links on your website because they limit website traffic, have an impact on the SERP ranking, and slow down the website's loading time.
Broken links give the visitor a bad experience and leave a negative first impression. The best part is that it is easy to fix this! You can use broken link checker tools that are available online to find broken links and fix them so that you don't lose any traffic or get your site ranked down.
CONCLUSION
Speed is one of the most important factors in increasing sales and conversions. If your store loads too slowly, you might be losing serious revenue. It's a proven fact that customers tend to abandon a website if it doesn't load within 3 seconds. Luckily, there are steps that you can take to get your Shopify store loading faster for a greater conversion rate and steady sales revenue.
Thankfully, there are some great tips above that can take you a long way, and they're easier than you may think. So what are you waiting for?