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How Important is The Shopify Landing Page Design?

Choosing the right eCommerce platform is just the start of your online business journey. Once you have made this decision, it's time to move on to the most important part of your website-your Shopify landing page design. This is the first step in making conversions and making sales.

The construction of your eCommerce website plays an important role in how well it works. There are many factors to be determined, such as theme, header image, product layout, content structure, and more. Your eCommerce store's landing page is one of these crucial elements. It can be used to target a specific audience and keep them coming back for more by offering incentives that the users may find interesting or even useful.

The goal when designing a Shopify landing page is to focus on increasing sales with the best possible customer experience. With this in mind, let's discuss why the Shopify landing page is important and some ways you can optimize your Shopify website's effectiveness.

An Overview of the Shopify Landing Page

What Is a Landing Page?

A landing page is a page that you’ve created specifically to drive traffic to your website. The goal of the landing page is to convert visitors into customers, and it may also be used to collect email addresses or other information from people who visit your site.

Landing pages are typically composed of distinctive elements such as:

  • A headline and subheader
  • A call to action
  • Compelling visuals
  • A unique selling proposition and more

The primary purpose of a landing page is to get someone to take an action. That action could be anything from signing up for an email newsletter, buying a product, or filling out a form. The goal of the page is to make doing whatever it is you want them to do as easy as possible.

Why Use Landing Pages?

Landing pages are designed to encourage users to do a certain action. Unlike product pages, landing pages can be used at different points of the buyer's journey. You can, for example, use them to:

  • Promote and sell a specific product.
  • Promote a specific product collection
  • Promote a limited-time deal or a sale.
  • Gather email addresses from leads for drip campaigns

Landing pages can help increase conversion rates by reducing friction on your site and providing relevant information directly in front of potential customers at the right time. A well-designed and well-optimized landing page can get visitors right where they need to be for them to take action. This can result in more sales, leads, and sign ups than if visitors had gone directly through your homepage or another part of your site without the help of a landing page.

How to Choose the Best Shopify Landing Page for Your Business

The Shopify landing page design is the first thing that visitors see when they land on your site and can make or break their decision to stay. Here are some tips on how to choose the right one for you:

  • Choose a Design that is Easy to Navigate and Understand

The last thing you want is for your customers to be lost in a sea of information. Make sure all of your products are easy to find, do not have too many links, and have an intuitive interface overall. When customers cannot find what they need or get overwhelmed with options, they will likely bounce from the page without looking further into what else you offer them.

  • Make Sure It Is Easy To Find Your Social Media Links

Social media has become an essential part of most business marketing strategies today, so it only makes sense that having links visible on each page would increase engagement with new visitors who may want more information about how social media can help them learn about products before making purchases themselves (or even after).

  • Ensure Responsiveness for Mobile Users

If someone visits from their phone instead of their computer screen due to convenience purposes (like leaving work late), then there needs enough space between text boxes so that typing isn't a hassle when trying not to end up frustrated due to time constraints at home later tonight after work ended early unexpectedly earlier than expected today due traffic jams caused by construction workers working overtime hours since there wasn't enough progress made yesterday afternoon due to weather conditions being unfavorable again today which means tomorrow morning might not get done without extra manpower deployed during lunch hour instead--you get where I'm going here?

How to Create a Landing Page in Shopify

Let's take a look at three ways to incorporate landing pages into your online store.

  1. Creating a Shopify Landing Page from the Ground Up

The first and most basic method is to build a standard page and design it yourself using the principles of landing page design.

So, here's how you do that:

  • Click 'Online Store' on the Shopify dashboard.
  • Navigate to the drop-down menu and select 'Pages'.
  • Press the "Add Page" button.

This way, you'll be able to make a basic Shopify landing page with photos, videos, and relevant content for your product or service. If you want to leverage Shopify's product collections and construct distinct collections for your PPC ads to show more relevant post-click sites, this method is also effective.

Although this method is simple, it is limited in terms of functionality. While it's fine for simple announcements and promotions, it's unlikely to yield the highest conversion rates. We recommend taking a step further and choosing one of the two alternatives below for better results.

  1. Custom Landing Pages using Liquid

You can design custom landing page layouts for your business if you're comfortable with Liquid (Shopify's scripting language) or if you have a developer on hand.

When you create a landing page design with Liquid, you can modify each section with any content, products, and images you want. On the flip side, if you want many landing pages for distinct tasks, you'll need to design a new template for each landing page, each with its own parts. Any modifications you make to the template will show up on all landing pages.

If you don’t have a developer on hand, you can reach out to Shopify Experts here at Webinopoly. We house a number of Shopify professionals from designers to developers who can help you reach your goals. 

  1. Use a Landing Page Builder for Shopify

A landing page builder lets you design high-converting landing pages without coding or hiring a developer.  Many landing page builders include heat mapping, mobile-responsive layouts, and proven conversion factors.

Many landing pages are accessible for a monthly subscription on Shopify, which means you don't need much upfront cash to get started.

The Importance of a Good Shopify Landing Page Design

The importance of a good Shopify landing page design cannot be stressed enough. It’s crucial to your business’ success and it can help you create more sales, which is key when you are trying to grow your company.

Here are some reasons why a good Shopify landing page design is important:

  • It makes people want to buy from you. If they like what they see on the landing page, then they will be more likely to buy something from your store instead of going somewhere else.
  • It keeps people engaged in what you have to say. A professional-looking page will keep their attention longer because it looks high-quality and easy for them to navigate through all of the content that’s included on there too! That means less time spent looking around for another site with better offers than yours too!!

A good Shopify landing page will help you make the sale.

When it comes to Shopify landing pages, a good one will help you make the sale.

It's a lot easier to convert visitors into customers if your Shopify landing page is designed in such a way that it builds trust with the visitor and encourages them to make an immediate purchase.

A good Shopify landing page will also allow you to build a relationship with your customers by providing useful information or resources that are relevant to their needs at that moment in time.


We hope you gained a few useful insights from this guide on how to make your Shopify landing page design stand out. With these tips in mind, you’ll be well on your way toward building a great first impression for your brand’s website visitors and increasing conversions for your business.

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Shopify right now is the leading eCommerce website builder because of its ease of use, built-in eCommerce tools, and straightforward processes. We believe in the power of Shopify to grow your business and we have the insights and knowledge to back up our work. Our agency houses some of the best Shopify web designers, developers, and marketers you can find. Whether you are looking to design, build, or customize your website, we are here to help you. 


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