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How Do Big Cartel and Shopify Compare in 2023?

Choosing the best platform to create and manage your online store is essential for success in the world of e-commerce. Two well-known e-commerce systems that have supported companies for many years are Big Cartel and Shopify. However, they offer various degrees of customization and appeal to various sorts of vendors. We will examine how Big Cartel and Shopify compare to one another in 2023 while considering their features, costs, scalability, customization possibilities, and general performance.

A Short Summary of These Two Giants:

Big Cartels

Big Cartel is an easy-to-use e-commerce website that primarily serves small enterprises, independent producers, and independent artists. It is a great option for people or enterprises with relatively simple needs because it has a straightforward user interface and a constrained collection of functions. Big Cartel is committed to providing a streamlined purchasing process while maintaining an aesthetically pleasing and adaptable storefront.


On the other hand, Shopify is a reliable and complete e-commerce platform that is appropriate for companies of all sizes. It has shown tremendous growth in popularity over time and is frequently regarded as the industry standard. Shopify provides a wealth of functionality, a variety of options for customization, and a scalable infrastructure to meet the requirements of both small and large businesses. It offers an intuitive user interface and several integrated features for managing inventory, processing payments, and managing marketing campaigns.

A thorough comparison of their features:

1. Effortless Use

Big Cartel and Shopify both have their advantages when it comes to usability, but Big Cartel is typically regarded as a simpler platform, especially for beginners or people with less technical skills. Here's a thorough explanation of why Big Cartel is frequently viewed as the simpler choice:

User-Friendly Interface: Big Cartel offers a simple, clear, and simple-to-use user interface. The platform's simplicity-focused design makes it simple to set up and maintain an online business. Users can access and control their store's important services quickly thanks to the user dashboard's straightforward and uncluttered design.

Simple Setup: Big Cartel provides a quick and easy setup process. You can set up an account, choose a theme, and personalize your shop in just a few easy steps. Users can easily get their store up and running quickly with the help of the platform, which offers clear instructions and support during the setup process.

Limited Feature Set: While some people might consider a limited feature set to be a drawback, it might make something easier to use for beginners. Big Cartel avoids confusing users with a plethora of intricate options by concentrating on the most important e-commerce functionality. Because of its simplicity, it is easier for beginners to comprehend and make efficient use of the capabilities that are offered.

Big Cartel makes product administration simple by offering an intuitive interface for adding and editing products. Users may create product variations, establish prices, manage inventory, and upload product photos with ease. For store owners, the simple product management system removes confusion and saves time.

Checkout procedure Simplified: Big Cartel offers clients a simplified checkout procedure that lowers friction. With the platform's one-page checkout option, users can easily and swiftly finish their transactions. This straightforwardness may help increase conversion rates and improve customers' buying experiences.

Low Learning Curve: Big Cartel offers a significantly short learning curve thanks to its simple UI and condensed feature set. Users can start effectively managing their stores after quickly becoming accustomed to the platform's functionalities. Small enterprises and individuals with limited technical competence might greatly benefit from this ease of learning.

While Big Cartel excels in usability, it's crucial to keep in mind that its simplicity may also restrict some advanced features that larger or more complex enterprises may need. With a steeper learning curve, Shopify's numerous capabilities and customization possibilities can be preferable in some circumstances. The decision between Big Cartel and Shopify should ultimately depend on your unique business requirements and the sophistication you need for your online store.

2. Top Sales Elements

Compared to Big Cartel, Shopify often provides a more complete and sophisticated set of options for sales. Here is a summary of the reasons why Shopify is frequently cited as having the greatest sales features:

Abandoned Cart Recovery: This is one of the main functionalities that Shopify provides. You can use this tool to automatically send follow-up emails to clients who have added things to their cart but haven't completed the purchase. By urging customers to finish their purchases, you might potentially recover lost sales.

Multi-Channel Selling: Shopify enables you to sell your goods not just through your online store but also through other channels like marketplaces like Amazon and eBay, social networking sites like Facebook, Instagram, and Pinterest, and even traditional point-of-sale (POS) systems. Your ability to sell across several channels will enable you to reach more customers and increase your revenue.

Gift Cards and Discount Coupons: You can easily design and manage promotional campaigns with Shopify's built-in support for gift cards and discount coupons. To entice and reward customers, you can provide gift cards, discount vouchers, and other incentives. Sales and consumer engagement are increased as a result of these features.

Advanced Product Options: Shopify provides a wider range of sophisticated product options than Big Cartel. You may make product variants with distinct properties (such as size or color) using Shopify, and you can also define unique prices and inventory levels for each variant. This flexibility is especially beneficial for companies that sell sophisticated or customized items.

Shopify works with many different payment methods, including well-known companies like PayPal, Stripe, and Shopify Payments (available in some regions). This enables you to provide a variety of payment choices to your customers, improving their convenience and raising the possibility that they will make a transaction.

Inventory Management: Shopify offers powerful inventory management tools that make it simple to keep track of stock levels, get notifications when inventory levels are low, and manage product variants. By avoiding overselling, maintaining accurate stock information, and streamlining your fulfillment process, you can succeed.

Reporting and analytics: Shopify provides thorough reporting and analytics tools to monitor the operation of your store. You can get useful information on customer behavior, sales trends, and product performance. You can optimize your sales methods, find growth prospects, and make informed decisions with this data.

Big Cartel provides some of the same fundamental sales tools as Shopify, but it doesn't have some of the more sophisticated integrations and functionality. Big Cartel's emphasis is mainly on use and simplicity, which can work for smaller companies with less complicated sales requirements. Shopify is widely regarded as the platform with the best sales capabilities, yet if you need powerful sales features and tools to support the expansion of your organization,

3. Payment Alternatives

An e-commerce platform's ability to accept payments is essential to its success. Let's examine in greater detail the payment methods offered by Big Cartel and Shopify:

Options for Big Cartel Payment:

Compared to Shopify, Big Cartel offers a smaller selection of payment methods. The following are the salient features of Big Cartel's payment methods:

Payments can be made through PayPal thanks to Big Cartel's integration with the service. PayPal is a well-known and dependable payment processor that offers simplicity and security to customers.

Stripe: Another popular payment processor that accepts credit card payments and interacts with Big Cartel is Stripe. Payments can be made through Stripe using popular credit cards like Visa, Mastercard, American Express, and Discover.

Cash, checks, and money orders are just a few examples of the offline payments that Big Cartel will accept. Businesses that want to accept alternative payment methods or serve clients who prefer offline transactions can benefit from this service.

External Payment Gateways: Big Cartel supports connectivity with external payment gateways via third-party apps in addition to PayPal and Stripe. Depending on the apps that are part of the Big Cartel ecosystem, these gateways might also offer additional alternatives like Square,, or Braintree.

In comparison to Shopify, Big Cartel's payment choices are generally more constrained. Although it integrates with PayPal and Stripe to provide the bare minimum, it might not have as many payment alternatives as Shopify.

Payment options on Shopify:

Shopify offers a wider variety of payment alternatives, offering businesses more flexibility and the ability to serve a larger client base. Here is a thorough evaluation of Shopify's available payment methods:

Shopify Payments: In a few regions, Shopify offers its payment gateway under the name Shopify Payments. Customers may pay with credit cards directly in your store thanks to Shopify Payments' simple integration. It streamlines payments and does away with the requirement for external payment gateways.

Third-Party Payment Gateways: Shopify interfaces with a huge selection of third-party payment gateways, such as well-known choices like PayPal, Stripe,, 2Checkout, and many more. This lengthy list of connectors guarantees that you can provide your consumers with a wide variety of payment methods, taking into account local preferences and geographical restrictions.

Alternative Payment Ways: To meet the needs of individual customers, Shopify also allows many alternative payment methods. Digital wallets like Apple Pay, Google Pay, and Amazon Pay are included, allowing users to quickly and securely make purchases on their favorite platforms. To provide choices for installment payments or buy-now-pay-later purchases, Shopify also interfaces with Klarna and Afterpay.

Manual Payments: Much like Big Cartel, Shopify enables businesses to accept checks, bank transfers, and offline payment methods like cash on delivery (COD). Businesses that want to accept alternative payment methods or cater to clients who prefer manual payments may find this feature handy.

A wide variety of client preferences may be catered to, and markets can be expanded thanks to Shopify's wide selection of payment choices. The availability of Shopify Payments enhances the e-commerce experience overall, speeds the payment procedure, and lowers transaction fees (based on the plan).

Basically, Shopify easily outperforms Big Cartel in terms of payment alternatives thanks to its greater selection of integrations, including its own Shopify Payments gateway and support for a large number of third-party payment processors. Shopify improves the overall buying experience by providing customers with more convenience and flexibility. However, Big Cartel's payment choices can still be adequate if you have special requirements or primarily target customers who prefer PayPal or Stripe.

Option 4: Shipping

Any e-commerce platform must offer shipping options since they have a direct impact on the customer experience and the effectiveness of order fulfillment. Let's examine the delivery choices that Big Cartel and Shopify offer:

Options for Big Cartel Shipping:

Big Cartel provides simple shipping alternatives, although they may be limited in comparison to Shopify's more comprehensive selection. The following are the salient features of Big Cartel's shipping choices:

Using fixed prices or pricing ranges, Big Cartel lets you set up flat-rate delivery. You can specify different shipping prices for various regions or provide a standard flat fee. Businesses with predictable delivery prices or those operating in a constrained geographic area will find this straightforward shipping option handy.

Free shipping: You can provide your clients with the option of receiving free shipping. Big Cartel enables you to set up free delivery based on particular criteria, such as order volume or particular products. This may be a useful tactic to encourage sales and raise client happiness.

Custom delivery: Big Cartel gives users the freedom to design their delivery alternatives. Depending on your company's needs, you can specify individual shipping policies and costs for particular products. It's crucial to remember that this function can necessitate manual setting for every product.

Although Big Cartel's shipping choices are simple, they might not offer as much sophistication and automation as Shopify's more sophisticated shipping alternatives.

Shipping choices on Shopify:

To simplify the delivery process, Shopify provides a variety of shipping alternatives with cutting-edge features and integrations. Here is a thorough evaluation of Shopify's shipping choices:

Shopify connects with major shipping companies, including USPS, UPS, FedEx, DHL, and Canada Post, to offer real-time shipping rates based on variables like package dimensions, weight, origin, and destination. This ensures transparency and stops overcharging or undercharging by allowing customers to view accurate shipping charges at the time of checkout.

Rates and Shipping Zones: Shopify lets you establish shipping zones based on geographical areas. Whether they are based on weight, price, or a combination of both, you can specify individual shipping costs within each zone. Particularly for enterprises delivering abroad or to several locations, this flexibility enables accurate shipping cost estimations.

Free Shipping and Reduced Prices: Shopify enables you to configure free shipping alternatives depending on criteria like order total, particular products, or customer location. Additionally, Shopify offers decreased shipping costs as a result of affiliations with carriers, such as Shopify Shipping, which offers lower costs for shipments sent via USPS and DHL Express.

Printing of shipping labels and integration with fulfillment: Shopify makes it simple to print shipping labels from the website. You can automate order fulfillment and streamline your shipping process with Shopify's integrations with ShipStation, Shippo, and other shipping fulfillment services.

Customizable Shipping Rules: Shopify provides sophisticated options like these. Depending on the type of product, its weight, its dimensions, or any other criteria you specify, you can design customized shipping procedures, limitations, or guidelines. This enables more sophisticated and customized transportation alternatives to match your particular company's needs.

Order tracking is a feature that Shopify offers, enabling users to get tracking details and keep tabs on the progress of their shipments. Transparency and consumer satisfaction are enhanced as a result.

5: Style

Both Big Cartel and Shopify include design options that may be used to build online stores that are both aesthetically pleasing and appear professional. However, Shopify typically offers more customization and design freedom, making it the platform that is frequently thought to have superior design skills. Here is a thorough evaluation of the two platforms' designs:

Big Cartel Architecture:

Big Cartel emphasizes simplicity and minimalism and provides a variety of fresh, contemporary themes. The following are the main features of Big Cartel's design:

Theme Choice: Big Cartel offers only a small selection of pre-made themes. Although the themes are expertly created and aesthetically pleasing, the variety pales in comparison to Shopify's vast theme marketplace.

Big Cartel offers basic customization features for its themes, including the ability to change colors and fonts and incorporate a logo. In contrast to Shopify, the degree of customization is constrained, and you cannot have complete control over the layout and design components.

Mobile Responsiveness: Big Cartel themes are designed with mobile users in mind, so your store will look great and work properly across all platforms. This is crucial for giving mobile users a seamless purchasing experience.

Design by Shopify:

Through its theme store, Shopify provides a significant selection of expertly created themes, including both free and premium alternatives. What distinguishes Shopify's design is as follows:

Theme Selection: Shopify offers a huge selection of themes, including a range of specialist and industry-specific styles. There are hundreds of possibilities available, each with a different style, layout, and functionality. You can choose a theme that complements your business and appeals to your target market thanks to the wide variety.

Shopify provides a high degree of design customization. You can change the colors, fonts, layout, and positioning of the content in your store, among other visual elements. Furthermore, Shopify's theme editor offers a user-friendly interface that makes it simple to design your business without any coding experience.

Advanced Design Tools: The Shopify platform gives developers and designers access to HTML, CSS, and liquid code, enabling them to create highly customizable and distinctive shop designs. This degree of adaptability enables you to have total control over the appearance and feel of your store, making it appropriate for companies with particular design needs.

Shopify's themes are made to be mobile-responsive, ensuring the best possible display and usability on smartphones and tablets. This makes it easier to create an intuitive and uniform user experience across many devices, which is essential for mobile commerce.

6. Integrating applications

Compared to Big Cartel, Shopify offers a substantially wider ecosystem in terms of the number of apps and integrations accessible. With a large selection of third-party apps and integrations, Shopify's booming app store allows for further customization and capability expansion. An in-depth breakdown of the app and integration possibilities for both platforms can be found here:

Integrations and Big Cartel Apps:

Compared to Shopify, Big Cartel offers a smaller variety of apps and connections. The alternatives are very limited, even though it offers several integrations to improve your store's capabilities. These are the main features of the apps and integrations from Big Cartel:

Basic Integrations: For processing payments, Big Cartel integrates with crucial third-party services like PayPal and Stripe. Additionally, it includes social media platform integration, enabling you to communicate with customers and advertise your store on websites like Facebook and Instagram.

Limited App Store: Big Cartel has an app store called the "Big Cartel App Store," although there are fewer apps available there than on Shopify. The majority of the apps on the market are geared toward enhancing fundamental capabilities or offering specialized services like email marketing, analytics, or inventory management.

Big Cartel users can use custom code to create sophisticated adjustments to their stores. This choice offers some flexibility for individuals who are familiar with coding, but it necessitates technical know-how to apply and might not be available to all users.

Apps and Integrations for Shopify:

With thousands of apps and integrations accessible through its Shopify App Store, Shopify boasts a strong app ecosystem. The reason Shopify offers such a wide variety of integrations and apps is as follows:

Shopify has a sizable marketplace with a large selection of apps and integrations. These apps address a range of e-commerce topics, such as advertising, sales, customer service, inventory control, analytics, shipping, and more. To improve the features of their store and address particular business requirements, retailers can select from a variety of free and paid apps.

Shopify integrates a wide range of third-party platforms and services, including well-known ones like Mailchimp, QuickBooks, Zendesk, Google Analytics, and many more. With the help of these connections, you can link and synchronize your Shopify store with other business software, facilitating smooth data transfer and efficient business processes.

Bespoke App Development: The Shopify platform offers rich APIs, SDKs, and documentation for developers to use to build bespoke apps and integrations. This adaptability enables firms to create customized solutions or interact with specialized systems to meet their particular needs.

With Shopify's wide app and connection options, business owners can easily modify their stores, automate procedures, and connect them to other tools and services.

7: Customer service

Any e-commerce platform must include customer care to guarantee that merchants get help when they need it and that any problems they run into are fixed. Here is a thorough comparison of Big Cartel's versus Shopify's customer service:

Support for Big Cartel customers:

Big Cartel's Help Center, which functions as a knowledge base with articles and tutorials to help users, is where they primarily offer customer support. The following are the main features of customer service at Big Cartel:

Help Center: Big Cartel's Help Center is filled with useful information, including FAQs, setup instructions, articles on problem-solving, and hints for utilizing the platform efficiently. Users can conduct a topical search or look through the categories to find solutions to frequently asked questions.

Users who require assistance beyond what is provided in the Help Center can contact Big Cartel via email. Through their website, you can send a support ticket and wait for a response from their support staff.

Big Cartel is active on social media sites like Twitter, where customers may contact them for assistance or the latest information. Dedicated customer service channels may not be as direct or quick as this, but they still offer a conduit for connection.

Customer service for Shopify:

Shopify provides thorough customer care across several channels to make sure that retailers get prompt and dependable help. What distinguishes Shopify's customer service is listed below:

Support is available round-the-clock on a variety of platforms, including live chat, email, and phone, thanks to Shopify. This guarantees that merchants can get in touch at any time, no matter where they are or what time zone they are in.

Help Center and Documentation: Shopify's Help Center offers a wealth of information on utilizing the platform, including articles, guides, tutorials, and videos. The extensive and well-organized documentation makes it simple to find answers to particular questions or discover how to use particular features.

Live Chat and Email: Shopify offers live chat help, allowing users to speak with a support agent immediately for immediate assistance. Users can also email Shopify's help staff with more complicated or non-urgent questions.

Community Forums: Shopify has a community forum where users may interact with other business owners, exchange information, and get help. Using the forum gives people a place to share their knowledge, ask questions, and get advice from other users.

Shopify maintains a network of certified Shopify Experts who can offer specialized help with design, development, marketing, and other facets of operating an online business. Merchants can employ these experts for specialized work or advice on particular projects.

Basically, Shopify's solutions outperform those of Big Cartel in terms of customer support. Shopify offers merchants a variety of ways to get assistance and have problems quickly resolved, including live chat, rich documentation, and an active community forum. Although Big Cartel provides email assistance and a Help Center, Shopify is the go-to option for retailers who value trustworthy and efficient customer care due to its extensive and accessible support channels.

8. Cost Effectiveness: 

Your particular business demands, budget, and priorities will determine which platform is more cost-effective. Here is a thorough comparison of Big Cartel and Shopify's value for money:

Value for Money for Big Cartel

Big Cartel provides pricing levels that are less expensive than those of Shopify, which can be helpful for smaller companies or those on tighter budgets. The main components of Big Cartel's value for money are as follows:

Pricing: Big Cartel has a free plan that enables you to list up to five products, making it a desirable choice for entrepreneurs or small-scale retailers. In comparison to Shopify, they also offer paid plans with more features and bigger product limitations, with costs beginning at a relatively lower level.

Simplicity: Big Cartel's features and interface are made to be simple and easy to use. Businesses that want a streamlined approach without the need for intricate customization or integrations may find this simplicity advantageous.

Focus on Artists and Makers: Big Cartel has traditionally served tiny independent enterprises, artists, and makers. If this describes you, the platform's features and cost may be more suitable for your unique requirements.

Value for Money on Shopify

Shopify is appropriate for companies searching for sophisticated functionality and growth potential because it provides a greater range of features, scalability, and customization possibilities. What makes Shopify an excellent value for money is as follows:

Shopify offers a complete collection of tools and functionality to build and manage an online store. This includes inventory control, SEO and marketing tools, integrations for shipping and payments, analytics, and abandoned cart recovery, among other things. Compared to Big Cartel, the platform's broad feature set offers a better level of capability.

Scalability: Shopify is renowned for its scalability, making it ideal for companies with larger sales volumes or growth potential. Shopify's strong infrastructure and scalability options make sure that your store can manage more customers and sales as your business grows without sacrificing speed.

Design & Customization: Shopify provides a large selection of expertly designed themes, editable templates, and sophisticated customization possibilities, enabling you to build a distinctive and eye-catching online business. The option to change the appearance and functionality of your business offers greater flexibility and the capacity to establish a strong brand presence.

App Ecosystem: Shopify's vast app store gives you access to thousands of integrations and third-party apps that can improve the functionality of your business. Even though some apps require extra fees, they can offer advanced capabilities, automation, and interaction with other business tools.

24/7 Customer Service: Shopify's 24/7 customer service, thorough documentation, and community resources make sure you can obtain help whenever you need it, which may be quite helpful for the efficient running of your store. 

9. Pricing:

Big Cartel takes a less complicated tack when it comes to pricing. It is perfect for people just starting with a little inventory because it offers a free plan that enables users to sell up to five products. Big Cartel provides subscription options ranging from $9.99 to $29.99 a month for larger catalogs and other services like custom domains, promotions, and inventory tracking.

Contrarily, Shopify has numerous pricing alternatives to accommodate companies of all sizes. The entry-level Shopify package, which covers necessary functionality, costs $29 per month. The advanced Shopify plan is designed for high-volume businesses, while the mid-tier Shopify plan offers more sophisticated capabilities. Shopify costs between $29 and $299 per month, with additional transaction costs for specific payment gateways.

10. Customization and Scalability:

In terms of scalability, Shopify is superior. It can easily support enterprises at the corporate level and handle enormous traffic levels. The architecture of Shopify is built to guarantee quick page loads and manage traffic spikes during sales or promotional events. Big Cartel, on the other hand, can have trouble managing larger catalogs and heavy traffic loads, making it more appropriate for smaller-scale firms.

Both platforms provide a variety of customization options. With its theme editor, Big Cartel offers a respectable amount of customization, allowing users to change the layouts, colors, and fonts. However, Shopify's large theme selection and open access to its source code offer substantially more customization options, enabling customers to design distinctive stores.

Performance and assistance overall

There are several things to take into account when contrasting Big Cartel's overall performance and service with Shopify's. Here is a thorough examination of these elements:


Both Big Cartel and Shopify place a high priority on uptime and dependability to make sure that customers can always access your online business. Both Shopify and Big Cartel maintain dependable infrastructures with high uptime rates. Big Cartel also offers dependable hosting services.

Page loading speed is essential for giving your customers a quick and easy browsing experience. To achieve quick loading times, Shopify makes significant investments in infrastructure optimization and content delivery networks (CDNs). Although Big Cartel likewise strives to deliver acceptable loading times, it can fall short of Shopify's performance enhancements.

Scalability: Shopify is a good option for companies that expect to grow because it is built to manage huge volumes of traffic and revenues. Without sacrificing speed, it provides a scalable infrastructure that can handle rising demand. Big Cartel is typically thought to be more appropriate for smaller stores with less demanding scalability requirements.


Methods for customer help: Both Big Cartel and Shopify offer customer assistance; however, Shopify provides a wider variety of methods. You can contact Shopify's 24/7 support team by phone, email, or live chat to get help whenever you need it. Big Cartel mostly uses email support and its Help Center, both of which could have slightly longer response times.

Both platforms offer thorough help centers with knowledge bases, frequently asked questions, setup instructions, and troubleshooting tools. However, Shopify's documentation is more thorough and covers a wider range of topics, making it simpler to find answers to your questions or learn how to use particular features.

Community and Experts: Shopify features an active community forum where retailers can interact, exchange information, and seek guidance. Additionally, Shopify has a network of accredited experts available to help with marketing, design, and development. The Big Cartel lacks a similar network of experts or community.

Shopify provides comprehensive developer resources, including APIs, SDKs, and documentation, to let developers alter and expand the platform's features. If you need sophisticated customizations or integrations, this may be useful. While Big Cartel also permits some adjustments, the degree of flexibility might be lessened.

Final Reflections

In conclusion, Big Cartel and Shopify both have their advantages and support various company models. Big Cartel is an option that is more reasonably priced and has an intuitive user interface, making it appropriate for small enterprises, creators, and artists. It offers fundamental e-commerce features and may be a wise alternative for individuals just starting out or on a tight budget.

Shopify, on the other hand, offers a platform that is more powerful and feature-rich, with scalability, sophisticated customization possibilities, and a huge ecosystem of apps and connectors. It is appropriate for companies that need greater functionality, scalability, and customizability. Shopify is a dependable solution for merchants looking for all-encompassing support due to its vast support offerings and 24/7 accessibility.

The decision between Big Cartel and Shopify ultimately comes down to your particular business goals, financial constraints, scalability requirements, aesthetic choices, and support expectations. To make an informed choice, take into account aspects like pricing, features, payment methods, delivery, design, app integrations, and customer service.

Before making a choice, it is advised to carefully assess your needs, test out the platforms using their free trials or demos, and take user or business comments into account. Both systems have advantages, so picking the one that best supports your company's objectives will guarantee a strong foundation for your online store.

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