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How Can You Source Inexpensive Wholesale Products for Resale in 2024?


Why opt for cheap wholesale products for resale?

How to Select Inexpensive Wholesale Products for Resale

Top Online Marketplaces for Inexpensive Wholesale Products

How to purchase inexpensive wholesale products


The market is flooded with wholesale offerings, making it challenging to distinguish the most lucrative options. Amidst numerous wholesale platforms vying for attention, which one holds the potential for hidden treasures that can bolster your business?

Navigating the complexities of purchasing wholesale demands careful consideration—determining the most suitable sourcing channels, calculating optimal purchase quantities, and setting realistic profit margins for cheap wholesale products intended for resale.

This comprehensive guide delves into the strategies for identifying top-quality wholesale merchandise, highlights the prime locations for procurement, and outlines essential tips and best practises crucial for successful wholesale acquisition and resale operations.

Why opt for cheap wholesale products for resale?

Pursuing the avenue of reselling inexpensive wholesale products can offer numerous advantages, particularly for online retailers. Let's delve into some of the key benefits that underscore the significance of this approach:  Entrepreneurs can obtain products for a lot less money than end users pay by engaging in wholesale purchasing.

Streamlining production

The complex and intricate processes involved in product development, from sourcing raw materials to quality testing, can be sidestepped through the wholesale business model. By procuring ready-made products, entrepreneurs can focus solely on the retail aspect, thereby saving time and resources.

Access to discounted merchandise

Entrepreneurs can obtain products for a lot less money than end users pay by engaging in wholesale purchasing. With the potential to obtain products at a markdown ranging from 30% to 60% off the retail price, resellers can maximise their profit margins and achieve better financial outcomes.

Establishing robust supplier relationships

By consistently engaging in wholesale transactions, resellers have the opportunity to build strong partnerships with their suppliers. These relationships can prove invaluable, especially in scenarios where resellers require immediate restocking to meet unexpected demand spikes or replenish inventory swiftly during peak sales periods.

Enhanced inventory management


By purchasing products in bulk, resellers can exercise greater control over their inventory, enabling them to monitor stock levels efficiently and anticipate fluctuations in demand. This proactive approach to inventory management helps in avoiding stock shortages and ensures a steady supply of products to meet customer needs.

Increased brand visibility and recognition


A diverse product selection resulting from wholesale purchasing allows resellers to offer a wide array of items, thereby expanding their brand's visibility and recognition within the market. Through the strategic curation of products, resellers can cater to various customer preferences and establish a strong brand identity that resonates with their target audience.

Capacity for catering to a diverse customer base


The availability of a comprehensive range of products sourced through wholesale channels empowers resellers to cater to the diverse needs and preferences of their customer base. This capacity for providing a variety of options enhances customer satisfaction, fosters brand loyalty, and facilitates the acquisition of a broader customer demographic.

These advantages collectively contribute to the overall growth and success of a reselling business, positioning entrepreneurs for sustainable development and increased profitability in the dynamic retail landscape.

Here are some initial suggestions to consider when exploring inexpensive wholesale products for resale:

  • Facial masks,
  • Pet supplies
  • Apparel for men, women, and children
  • Home decorations
  • Kitchenware
  • Party supplies
  • Jewelry
  • Phone Accessories

How to Select Inexpensive Wholesale Products for Resale

  1. Calculate profit margins
  1. Determine the median retail price
  1. Evaluate the competition
  1. Assess consumer demand
  1. Analyse seasonal trends
  1. Calculate shipping costs

Understanding what makes a product viable is crucial before you begin sourcing new items. Here are six steps to identifying top wholesale products for resale through your store.

  1. Calculate profit margins

The gross profit margin represents the variance between the product's cost and its selling price.

When opting for larger quantities of wholesale goods, the cost per unit typically decreases, leading to an augmented gross margin. This phenomenon is commonly referred to as economies of scale.

Before making any wholesale purchases, it is advisable to use a margin calculator to ensure that the expected revenue covers all expenses.

According to research by the NYU Stern School of Business, a favourable profit margin for online retailers usually hovers around 42.78%. This serves as the baseline, indicating that higher margins equate to increased profits when reselling wholesale products.

An example showcases a $3.64 item with a 40% markup, providing the retailer with $1.46 in profit.

Employ Shopify's free tool to calculate profit margins.

Georges El-Hage, the founder and CEO of Wave Connect, emphasises their process of purchasing NFC business cards in bulk at around $1.50 and packaging them for $2.50 each. Including shipping and customs at the border, the total cost increases by 60¢ per unit, summing up to $4.60. Selling their most popular product at $49.99 results in a nett of $44.99 and a remarkable profit margin of 90%.

It's crucial to consider additional costs related to reselling wholesale products, such as expenses for the e-commerce platform, marketing, and advertising. Ensuring adequate profit remains after paying the wholesaler is vital to covering these essential business outlays.

  1. Determine the median retail price

Maintaining a balance between the wholesale price and the retail price is crucial for securing a profitable venture, even when dealing with products that boast a substantial margin.

Consider this scenario: if you purchase pencils for 10¢ each and sell them for 50¢, the 40¢ profit per unit may seem substantial, indicating an impressive 80% margin. However, selling a large volume of pencils becomes necessary to ensure a substantial income for your online store.

Conversely, when the manufacturer's suggested retail price (MSRP) of a product is excessively high, enticing customers to make purchases becomes a challenging endeavour. Potential buyers of a $150 jacket are likely to undergo more deliberation compared to those interested in a $40 item.

Before procuring wholesale products, verify the MSRP and prioritise products falling within the $15 to $200 retail price range.

When dealing with various products within this price bracket, explore the opportunity to engage in upselling and cross-selling techniques. For instance, if a customer is purchasing a $30 moisturiser, incorporating cross-selling by suggesting a $15 sheet mask or implementing upselling tactics by introducing a more premium cream can effectively increase the average order value.

  1. Conduct a thorough analysis of the competition


A market becomes saturated when numerous retail businesses are vying for the same product. Standing out in such a crowded marketplace can be challenging, making it advantageous to explore purchasing wholesale products within a less competitive market.

Examine prominent marketplaces like Amazon to evaluate the existing competition and identify the top-selling products. Assess the number of businesses already retailing the product. If there are hundreds of thousands of listings, it suggests a highly competitive market. However, a limited number of brands offering the product on the platform could signify a lucrative opportunity for your business.

  1. Evaluate consumer demand


Discovering a cheap wholesale product with low competition might appear promising initially. However, if only a few businesses are retailing a specific product, it could imply a lack of demand among consumers.

You can assess the demand for a product using the Facebook Ad Library, which allows you to examine active ad campaigns on Facebook. Look for businesses running multiple ads for a product, as it indicates that the product is likely profitable and in high demand.

If you encounter difficulties finding wholesale products with low competition and high demand, consider exploring niche products. Uniqueness in a product can set it apart from others in the market, potentially leading to an increase in demand.

F&J Outdoors, for instance, sources outdoor furniture covers from wholesalers. Owner Wendy Wang emphasises that the identification of a market segment in need of premium, long-lasting, and fashionable outdoor furniture cover options was the primary factor in her decision to concentrate on these products.

  1. Monitor seasonal trends


Seasonal products experience fluctuations in sales throughout the year as a result of factors like holidays, seasons, and significant events. Recognising and understanding these trends can significantly impact your sales strategy.

Before committing to purchasing wholesale products, conduct a thorough assessment of any seasonal trends that might affect your product sales.

While seasonal products can be lucrative, they come with a couple of caveats. Timing plays a crucial role, and planning a seasonal e-commerce strategy typically requires months of preparation, if not an entire year. Furthermore, sales will not be consistent, as demand for holiday-related products tends to drop significantly once the season is over.

If you're new to buying wholesale products for resale or seeking year-round growth for your store, consider avoiding seasonal products and focusing on evergreen products instead.

  1. Evaluate shipping costs


When sourcing wholesale products, you may have suppliers located across the country or even internationally. As an e-commerce business owner, it's essential to factor in the costs associated with receiving products from your supplier and shipping them to your customers.

While it's possible to make a profit selling larger and heavier items like furniture, you may encounter more logistical challenges along the way.

Small, lightweight products are generally more cost-effective and straightforward to ship. Many businesses abide by the general rule that the product should be small enough to fit into a shoebox and weigh less than 2 kilogrammes (4.4 pounds).

Consider the durability of the product when devising your shipping strategy. Shipping delicate items like handmade glassware or intricate electronics can present greater challenges compared to more robust products such as jeans. Fragile items are susceptible to damage during transit, which can lead to higher return rates and increased costs.

Choosing durable products with minimal moving parts ensures smoother transportation and reduces the likelihood of issues arising once the product is in the hands of the customer.

Top Online Marketplaces for Inexpensive Wholesale Products


Faire stands as an online marketplace catering to small business owners, with a strong presence among 100,000 brands across the US, Canada, and Europe. Entrepreneurs rely on Faire to access affordable wholesale products they can sell through their retail stores.

Transactions made on Faire integrate seamlessly with your Shopify admin through the Faire: Buy Wholesale and Faire: Sell Wholesale apps. Joining Faire is free, and brands only incur a commision when the platform connects them with new retailers. Additional benefits can be extended to retailers, including 60-day payment terms for eligible retailers and free returns on initial orders.


Alibaba remains the largest global B2B marketplace, serving brands in over 240 countries and regions. It offers a comprehensive platform to find affordable wholesale products from various suppliers and distributors based in China.


eWorldTrade provides diverse e-commerce services to facilitate trade among manufacturers, wholesalers, and retailers. Users can leverage the platform to post listings that detail their specific requirements to potential suppliers.


TradeIndia is a leading platform that emphasises connecting with Indian suppliers. With more than one million registered users, TradeIndia serves as a hub for finding suppliers and accessing affordable wholesale products ideal for resale through individual businesses.

Worldwide Brands

Established as one of the earliest wholesale supplier directories on the internet, Worldwide Brands (WWB) offers access to over 16 million wholesale products. Lifetime access to the directory is available for a fee of $299.

How to purchase inexpensive wholesale products

Now that we understand the qualities of a good product and how to find them, let's delve into the steps you need to take when acquiring affordable wholesale products for resale.

Decide on sourcing domestically or internationally

Locally, choose between buying wholesale products from your own country or from overseas. Each option has its advantages and disadvantages. For instance, domestically produced wholesale products may be slightly more expensive compared to those from countries like China. However, local sourcing simplified logistics as there were no concerns about duties, tariffs, regulations, or language barriers. Consider your experience and resources before deciding on the sourcing strategy that best suits your business needs.

Identify and authenticate wholesale suppliers

Finding a trustworthy and reliable wholesale supplier is essential for the long-term success of your business. Take the time to identify potential suppliers through your chosen wholesale marketplace. However, be cautious, as some suppliers may not be reliable or may offer subpar products. Request official documentation and testimonials to verify the legitimacy of the suppliers you're considering.

Test the quality of wholesale products

After verifying the supplier, it's crucial to evaluate the quality of the wholesale products themselves. Order samples to assess their durability, appearance, and functionality. Ensure that the products are user-friendly and can effectively fulfil their intended purpose without requiring complex explanations or customer support.

Determine product quantities

When purchasing wholesale products, consider buying in larger quantities to lower the cost per unit. However, it's essential to validate the demand for the product before committing to a large order. Start with a small batch to gauge customer interest and adjust your order accordingly based on the initial response. This approach can help minimise the risk of investing in products that may not resonate with your target market.


Purchasing cheap wholesale products for resale requires careful consideration and strategic planning. It all begins with selecting a promising product, which involves assessing factors such as profit margins, competition, and consumer demand. Once you've chosen the right product, it's essential to secure a reliable wholesale supplier and conduct thorough product testing before making a substantial investment.

In cases where wholesale marketplaces seem overcrowded, you can explore Shopify brands that use the platform to sell their exclusive wholesale products. This approach allows you to connect with fellow merchants who offer distinctive wholesale items to a targeted group of retailers.

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