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Create a Shopify Landing Page That Converts
Your landing page is the first thing your customers see when going to your website or searching for your specific product. Having a terrible landing page design is likely to scare these people away from your product or service.
As we know, getting high-quality traffic to your online store can be pricey. Therefore, it's vital to convert the traffic you're getting since you either have to pay for advertising or spend on content to attract visitors.
This is where eCommerce landing pages come in. Since they are designed to convert, some companies can attain an average conversion rate of 11.45%.
The purpose of this article is to explain why it's so critical to build conversion-friendly landing pages and how to do so.
Why your Shopify store needs landing pages
A landing page is any web page that a business develops intending to lead the customer towards making an action. Any of the following could be the steps you want them to take:
- Buying a product or service
- Signing up with their email to get a free sample
- Subscribing to an email newsletter to get updates and deals
- Signing up for a limited-access waiting list for a certain product
- Providing their email for free shipping
Dedicated landing pages focused on just one eCommerce offer convert well because of the phenomenon known as the Paradox of Choice. The more options customers have, the harder it is for them to make a choice, which results in friction.
How does this affect your store? Well, the more options you give a store visitor at a given time, the more likely they’ll feel overwhelmed and click the “Back” button.
But if you present visitors with just one clear option for what to do next, you simplify the decision-making process.
Additionally, the data suggest that specialized eCommerce landing pages convert around 60% better than eCommerce websites in general when compared to other websites.
Types of landing pages for Shopify stores
Here are some of the most common eCommerce landing page types top Shopify brands are customizing for their stores:
- Discount pages
- Product pages
- Product collections pages
- Coming soon pages
- Bundle pages
- Collaboration pages
- Seasonal pages
- Consultation pages
Discount pages
You can use these pages to collect potential customers' contact information, such as their name and email, so that you can re-market or send them your store promotions later. For example, you could offer your website visitors $15 off their next purchase in exchange for their email.
Single-product pages
This is a landing page made for a specific product line or service. Typically, website visitors can add a specific item from your collection to their cart. It could also show them where to buy these items if they are a wholesaler.
Product collections pages
This is for those who already have a huge collection of products. Even though Shopify gives a lot of choices for setting up a basic collections page, many businesses prefer to add custom elements to make them more conversion-friendly and on-brand.
Coming soon pages
Do you have an upcoming product that isn't available to purchase just yet? Using a "Coming Soon" landing page lets you collect email addresses before your product's official release.
Bundle pages
Bundling several products together allows you to make exceptional discounts that customers can't resist. These are especially great for holidays and other significant events.
Collaboration pages
If your brand frequently works on projects with other businesses and individuals (such as content creators, artists, musicians, and celebrities), creating a landing page dedicated to these collaborations will help customers learn more about it and promote the products.
Consultation pages
Dedicated consultation landing pages might increase bookings if you provide consultations that assist customers in finding the best products and deals.
Seasonal pages
Create seasonal product pages that showcase your products and give seasonal information.
How to optimize your Shopify landing page for conversion
What are the telltale signs of a successful landing page? We'll let you know.
- The heading must be clear and concise.
You just have a few seconds to pique visitors' interest in your landing page. Writing an attention-grabbing title is the best way to get your visitors' attention.
But it shouldn’t just be catchy. It should be concise and straight to the point. The typical online user is a skimmer who frequently scans the headlines on a page without reading the body information.
Therefore, if your headlines are uninspiring, you'll be losing customers. So, how can you make your landing page headlines stand out?
Highlight your product benefits. In other words, your headlines should show your visitors the immediate value of using your products or services. People want solutions. They want products that do something for them.
- A prominent call-to-action (CTA) button
Do you want visitors to purchase, subscribe to your mailing list, or navigate another page? Ever noticed "Order Now" buttons on other eCommerce websites? Doesn’t it make you want to click on it since it's so eye-catching?
Well you will have to lead the way.
If your site visitors want to take action, your call-to-action button needs to capture their attention.
- Feature-packed Above-the-fold
The above-the-fold area of a page is the bit you see as soon as you land on it without scrolling. If done right, it also makes for a high-converting landing page. Often it might include an offer, a subscription box, an announcement, or info.
- Captivating Visuals
As you know, words alone can’t capture the interest of your site's visitors, especially now when attention spans are much shorter. You'll want to use high-resolution images to accompany your text.
Make sure to add original and breath-taking photos to your landing pages. It just might help raise your conversion rate.
- Don’t Put Navigational Links.
Remove anything that might divert your visitor’s attention, particularly navigational links. Your landing page won’t generate meaningful results if you cannot keep your visitors engaged on it. These links make it easy for customers to leave the page and go somewhere else, which is, of course, not the point of your landing page.
How to create a custom landing page for Shopify
There are multiple ways to create your landing page:
Using the Native Shopify Page Builder
Shopify has a native page builder functionality that allows you to construct pages for your website quickly. It is an excellent tool for creating a simple landing page for your website.
The disadvantage of using this page builder function is that it is limited, which means you may not be able to customize your landing page as much as you would want.
- To make a new page in Shopify, go to your Shopify dashboard and choose "Pages," then "Add Page."
- Turn this page into a landing page by adding photos, content, and call-to-action buttons.
- If you're looking for a certain template, go to the Template section on the right and select it from the drop-down menu.
- You can use Shopify SEO capabilities like the search engine listing preview to make your Shopify landing page more search engine friendly.
USE A LANDING PAGE APP
You can effortlessly design new pages and add them to your store using drag-and-drop applications. They often come with other services such as automated email systems, CRO tools, or analytics accounts so if you have a bit of a budget, this may be a good option. Go to the Shopify App Store to find an app that suits your requirements.
USING SHOPIFY LIQUID
If you are familiar with Liquid or have the funds to hire a developer, you can construct a custom Shopify landing page template from scratch.
Liquid is an open-source template language designed by Shopify and written in Ruby.
Of course, you can turn to your Shopify Experts here at Webinopoly to make you the best landing pages that really convert. Just send us a message, and we’ll do the rest!
CONCLUSION
If you want to increase your Shopify conversion rate and sales, you must have a well-designed landing page. Considering everything we've discussed here, putting one together shouldn't be too difficult.
After building your page, make sure you populate it with the relevant content. These would be your copy, your photos, or your CTA. The key is to keep your landing page simple, easy to use, and valuable.
If you want a custom landing page but don’t want to deal with making it, Webinopoly’s Shopify Experts are ready to help.
So what are you waiting for? Give the Webinopoly team a go and watch your conversions go up.