30 Well Known Brands and Names That Have Shopify Stores
With Shopify housing over 1 million merchants, it’s no surprise that even household names and industry giants have chosen to migrate and launch on its platform. We’ve put together a list of well-known brands and names that you might not have known are on Shopify, classified by some of Shopify’s best-selling categories: Beauty, Fashion, Gadgets and Tech, Fitness, Hobbies, and Artists.
The beauty and skincare industry has been booming over the last few years with the advent of social media and influencer marketing. We’ve chosen five known brands that have become staples in the beauty and skincare industry who use Shopify’s platform:
- Jeffree Star Cosmetics
A cosmetics company founded by internet personality Jeffree Star in 2014, that grew exponentially as he quickly gained social media presence through Youtube. Today, he has over 17.2 million subscribers on the platform. Star uses a limited supply strategy and as he sells limited quantities, a lot of his supporters will flock to his website every collection launch, making each one a success. It all started with the goal of creating a lightweight and long-lasting lip color in vibrant shades which were not widely available back then.
- Kylie Cosmetics
Kylie Jenner made waves when she was named “Youngest Self Made Billionaire” by Forbes in 2019, a success she credits to her beauty and skincare company, Kylie Cosmetics. Like Jeffree Star, she was able to utilize her social media following to gain success by doing teasers and limiting supply, starting with her Kylie lip kits—a package containing liquid lipstick and a matching lip liner back in 2014. It was a never before seen concept that disrupted the market and from there continued to expand.
Morphe is a beauty brand “created for creators”, targeting makeup enthusiasts and artists. The brand banks heavily on influencer and social media marketing. It was able to grow a large number of supporters by collaborating with influencers known as beauty gurus mainly on Youtube and Instagram, sending them PR packages for them to use on their videos, and encouraged them to post finished looks on their own feed with hashtags. This became a relationship that benefited both the influencer and the brand, an exposure for an influencer is helpful for upcoming influencers to gain more audiences and for known influencers to maintain relevance, while these helped Morphe engage with its target audience and gain a bigger reach.
Like the other beauty brands on this list, Colourpop was also created in 2014. A brand that started in Los Angeles, continues to be a strong contender in the beauty industry because of its innovative yet budget-friendly and cruelty-free collections. It is now estimated to make over $4 million each year. Apart from a professional website design, Colourpop makes use of testimonials and product reviews on their Shopify store which can be seen on their About Us page and their product pages such as this one. This establishes their brand as trustworthy and capable.
Sephora is a beauty retail store that was founded in 1970 in France selling an assortment of products that are carefully curated and feature well-known beauty brands, indie brands, and their own line. Their Shopify store is highly successful because apart from their clean and organized navigation system that makes it easy for customers to go through the many, many products, they also launched the Beauty Insider Community, one of the biggest online beauty forums where members can discuss, get inspiration, ask questions and get “unsponsored” reviews. Sephora also uses a loyalty program through Beauty Insider that give their clients exclusive benefits and rewards. All of this keeps their community engaged.
All Birds is a shoe brand that’s been getting a lot of traction on social media and through word of mouth because they are selling the “world’s most comfortable shoes”. Made out of sustainable and natural materials, the brand quickly gained a supportive following that began in Kickstarter. As for their Shopify store, the brand makes use of a minimalist scheme that echoes their own shoe designs and features micro animations on its landing page which show the material and the shoes in movement. As you go through their page, it constantly reminds the consumer about the product benefits and its unique selling points.
- Victoria Beckham
Fashion icon Victoria Beckham launched her own fashion label in 2008 that caters to women who want a luxurious, sophisticated and minimalist brand. Much of the brand’s design is an adaptation of Beckham’s personal style. In 2018, Beckham expanded to the beauty category. Her Shopify store has a simple but effective design that is reminiscent of a fashion magazine. Her landing page features a short video footage of her most recent collection’s fashion show and the product pages also show high-quality product photos with models so customers can see the fabric and know more about the piece.
- Fashion Nova
Fashion Nova is one of the world’s leading fast fashion brands. They are known for making styles that have just launched on fashion runways available at a more affordable price in a matter of days, earning them #1 Most-Search Fashion Brand on Google title in 2018. The ability to forecast trends and introduce it on their store with such speed has made them a social media phenomenon gathering over 25 million social media following. This has also been boosted by their use of influencer marketing, encouraging influencers to show off their styles and collaborating with celebrities.
Streetwear giant KITH is a fashion brand founded by Ronnie Fieg, a prominent figure in the footwear industry. Fieg started with humble beginnings by working as a head buyer for his cousin’s footwear store before he was tapped to do a collaboration with Asics. Soon thereafter he started Kith as a retail store housing sneaker brands like Nike, Asics and Adidas before making KITH’s own line. The brand has since then grown and has been doing a lot of collaborations with industry giants like Calvin Klein, Coca-Cola and Nike.
Obey is a popular streetwear brand created by American street artist Shepard Fairey. What started out as a street art campaign grew to be one of the most iconic streetwear brands today. It was a hit among skaters and streetwear kids and started to get stocked in at big retailers. It became what the “cool kids” were wearing. Today, their Shopify site manifests their cool branding by using a no nonsense clean and minimalist layout with big product photos that allow you to appreciate every detail in each piece.
Gadgets and Tech
Founded by Elon Musk, Tesla is an electric vehicle and clean energy company as no one yet was doing electric cars. Their website design is organized and straight to the point. The use of a full photo for their layout makes the visitor’s eyes instantly go to the product. As you scroll through, more full product photos are seen and the navigation buttons on top feature the available car models. The product links also feature all of its specs, interior and performance giving you the full ride.
Bose is known for making high-quality audio equipment. The brand is marketed as premium and they justify it by investing in research and development to keep their products innovative. Their website makes it easy to buy products by placing product categories in the navigation bar, and showing product usage on their landing page.
Aftershokz is an audio equipment company that takes a different approach to wireless earphones. They are most known for their “bone conduction technology” which basically works by having transducers (an electrical device that is used to convert one form of energy into another forman electrical device that is used to convert one form of energy into another form) that sit on your cheekbones and vibrate, passing sound to your inner ear. The website is full of information on how this tech works and shows a lot of product usage photos as well as some micro animations when you hover over their products.
When people buy gadgets like phones and laptops, one of the next things they do is to buy protective cases. This is where Spigen comes in. Originally from Korea, Spigen specializes in providing minimalist, sleek and high-quality cases. Their website layout shows a full photo that’s zoomed in so visitors can see every detail. The menu is organized by gadgets and then by brand making it easy to navigate.
If you’re in the market for budget true wireless headphones, chances are you’ve come across Taotronics. Known for their TWS products that are in the $50 price range, the brand actually sells a wide range of electronics from air purifiers, wireless desk lamps to soundbars. The brand’s website shows off its products with a full photo on their header. Perhaps the best thing about the site is the reviews. It allows you to gain a better understanding of their products and service.
Gymshark is one of the fastest growing and most known brands in fitness due to their big social media presence boasting 4.8 million followers on their Instagram account. Visually appealing photos of athletes, gym enthusiasts or influencers work well for them and this shows on their website. The best feature of their site is that the product pages will sometimes include small animations and photos of the gym apparel in use while lifting or doing squats.
Decathlon is a French sporting goods retailer that sells affordable items for over 90 different sports. It is available worldwide in over 57 countries, making it the biggest sporting goods retailer in the world. The website is easy to navigate and implements user reviews on their product pages. The staff are also very responsive on these reviews making them trustworthy.
Fitbit is famous for their fitness tracking devices that are aimed to motivate the user. The devices are able to track activity such as exercise, food intake, weight, and sleep. It is currently the product leader in the connected health and fitness category. The website’s home page shows off their newest Fitbit devices and clicking the products shows an informative page with high quality photos and a list of specs and features.
Bulletproof coffee caused quite a stir when it showed butter as its main ingredient. It started when founder, David Asprey was given butter yak tea during one of his travels in Tibet. The tea gave him so much energy and inspired him to create Bulletproof coffee and expanded it into the Bulletproof brand. The brand and website uses bright and vivid colors that emulate the brand’s personality.
- Alo Yoga
Alo is known for its modern and fashion-forward yoga wear that users can wear from yoga to the streets. The brand started out in 2007 with the goal of spreading the good of yoga to the world. The brand has since then grown their social media presence, now with 2.7 million followers on Instagram. The website design is modern and minimalistic much like the brand.
- Hasbro Pulse
Hasbro has long been known worldwide for their toys and games such as Monopoly, Twister and The Game of Life. The brand came up with Hasbro Pulse to engage their growing customer base--collectors. In this way, they are targeted towards fans of media franchises such as Star Wars, Transformers or Marvel. The product descriptions are extensive and provide high quality photos so collectors know what they’re getting.
- Penguin Books
Penguin started out in 1935, when creator Allen Lane wanted to produce good-quality, affordable paperback books. The brand has since made their products available online along with other items such as collectibles and decor based on books. Their Shopify store is simple yet striking just like their book covers.
- Lakers Store or NY Times Store
One of the NBA’s most popular professional basketball teams, the Los Angeles Lakers, has been around since 1947. Some of the team’s most famous players include Magic Johnson, Shaquille ‘O Neal and Kobe Bryant. The team’s Shopify store makes it easy for fans to get their merchandise fix.
Fans of temporary tattoos, kids and adults alike, know all about Tattly. The brand is all about creating beautifully designed temporary tattoos to cut through the generic or less than appealing temporary tattoos that were available in the market. The brand’s Shopify store shows off the brand’s creative designs on skin and in the package, as well as details about the artist.
Nescafe is one of the world’s most popular coffee brands. The brand offers different varieties to suit different tastes. They were able to develop tasty, water-soluble coffee sourced from coffee beans in Brazil. Their website design lets you know more about their brand story, directing you to a “Discover Our Coffees” button which then details their different variants.
Fifteen-time Grammy Award winner Adele was constantly on top of music charts because of her honest lyrics and amazing voice. Fans of the singer can go to her Shopify store to avail her merchandise such as tees and accessories.
- Lady Gaga
Lady Gaga rose to fame for her radical concepts and imagery, versatile voice and talent. Her Shopify store is surely different from other artists’ merch stores. She uses unconventional colors and sells updated apparel based on her album releases. Some product photos include Lady Gaga herself using the items which boosts its credibility.
- Ariana Grande
Ariana Grande first gained popularity for her role in Nickelodeon's teen show, Victorious. Not long after, she began her music career where she shed her child-like image for a more mature one and showed off her four-octave vocal range and whistle register. Her Shopify store is simple and minimalistic, featuring her singles as the menu that lets her fans easily navigate through.
- Billie Eilish
Billie Eilish is an American teen singer who gained popularity from her song, “Ocean Eyes”. Her vocals and unconventional looks gained the support of other teenagers like her. Her Shopify store has a neon green and black color scheme that matches her aesthetic.
October’s Very Own (OVO) is a music label founded by hip-hop artist, Drake. He has become a prominent figure in the popular music industry for popularizing singing in hip-hop songs during a time when autotune was the norm. Drake’s OVO store shows off a stylish, minimalist layout that highlights the brand’s recent collections. The feel and vibe of the product photos resonate popular trends in streetwear culture.
What you can learn from these known brands and names:
- The use of good product photography aids in their brand image and store credibility
- A lot of their website design and layout resonate with the brand’s vision and personality. They can go from classy such as Victoria Beckham’s site or playful like in Colourpop’s.
- The brands are clear on who they are and what they stand for which translates in the way their site flows. This helps get their Shopify site visitors interested and engaged.
- All of them show off good copies, product descriptions, and high resolution photos
- Reviews are very useful in terms of turning a sale. It can help make the customer click that buy button, stay on the page longer, or if they aren’t good, close your site.
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