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22 Best Shopify eCommerce Website Designs to Stand Out (2023)

A stunning and unique Shopify website design has always played a vital role in a successful online sales and marketing strategy. That's because the impressive design and outstanding user experience can boost the perceived value of your products.

Whether you’re about to establish your first online store or you’re thinking about redesigning your current site, the following  Shopify eCommerce website examples should give you abundant website design inspiration.

As a matter of fact, studies have proved that it takes up to 50 million seconds for visitors to make a choice if they’ll stay on a site or not. You only have  .05 seconds to impress users, which is the reason website design is very crucial for your e-commerce business. 

What contributes to an outstanding Shopify e-commerce website?

An enticing Shopify design can be defined by four elements:

  1. Trust

Try conceptualizing a situation where you have walked into a retail store and what has met your eyes is a huge disaster. Clothes are everywhere, it’s untidy, and no one greets you or makes you feel welcome. What would be your next step? your guess is as good as mine, you will probably get out of there as soon as possible!

When someone pays a visit to your Shopify e-commerce store or website for the first time, they may not be aware of your brand, the quality of your products, or your commitment to making customers happy. Deals might win a bit of their consideration. Nevertheless,  they’ll need to earn your trust before they actually go through with a purchase.

Customers need to be assured that when they purchase from you, they’ll receive the product as advertised. A great Shopify eCommerce website can do just that.

Customer trust is one of the trickiest and hardest things to earn when you don’t have any customers, so you’ll want to incorporate trust indicators such as clear Contact information, return policy, and technical certification to have them believe that you are trustworthy. These indicators make customers feel that they are purchasing from a real person and that the security of their purchased products is fully catered for. 

  1. Good visual appeal

Visual attraction is necessary to help customers of your online business envision your products and click Buy.

Perception means everything as far as selling your products online is concerned. People form their first impression of your eCommerce store in a With your Shopify store, making that impression come to pass rests largely on high-quality images. Our dedicated team of Shopify experts can give your Website an impressive visual appeal.

Let's think of it this way: your product photography is like an ambassador, coordinating the promise of your product online. After all, your customers are unable to try, taste, feel, or wear your product before they buy, so they’ll rely heavily on your visuals to make a choice if that product is right for them. And whereas you have to stick to specific guidelines when listing on third-party online selling sites, you have entire creative control over your own site. 

As an advice, you should always know that products photographed on a white background are the gold standard of eCommerce website photography. That’s due to the fact that the white background makes it clearer to see the item in detail and strips away the branding so your product can be appealing to different demographics.

Whether you're selling through your own Shopify e-commerce store, Amazon, or eBay, lifestyle photos are essential because they enable customers to envision using a product in their day-to-day life by picturing themselves as the model being shown. 

In addition to your product photos, you need to take note of the colors and fonts on your eCommerce website. The outward appearance of your store plays a key role in the overall experience of buying the product. You may have stunning and valuable items. However, if your site’s aesthetics—specifically, colors and fonts—don’t function properly, your customers will be put off and may shy away from making a purchase.

Did you know that color is one of the most powerful tools you can use to evoke interest and emotion? If not, you should know. Besides, it can be used to draw attention to certain sections of your website and drive your customers down the buyer’s journey.

To enhance your website design, strictly limit your eCommerce website to two major colors: a primary and a secondary color. To make a good selection of your colors, you can use two great resources. First, turn to Dribble to search for a color palette. For instance, if you type in “blue,” you can see examples of websites that use blue in their color palette and then make a choice on which options are most visually appealing. 

Another vital consideration is your website’s accessibility. You want the colors you select for your web design to have plenty of contrast that can make people of all ages and abilities clearly read and see your text.

Finally, you’ll want to give careful consideration to typography. Regardless, customers expect to see dynamic and stunning typography on websites, not stale fonts like Verdana. Whereas the words you write on your eCommerce site relay the information, it’s the typography that clearly communicates the emotion behind that information.

  1. Responsive design for mobile and web

As clearly stated by Statista, the mean time spent on a mobile phone in 2021 reached 4 hours and 23 minutes. Regrettably, most eCommerce solutions don’t optimize for mobile and are designed only with desktop browsing in mind. This can lead to a sizable number of lost new sales.

The good news however is, in case you’re building your business with Shopify, your store is highly responsive–meaning, the site is user-friendly on a wide range of devices and screen sizes, whether customers view it on a desktop, smartphone, or tablet.

Additionally, when selecting an eCommerce website created based on mobile optimization, it’s best to personally test the convenience of use to see if you’re satisfied with the transactional flow. If you’re not, there’s a high possibility that your customers won’t be either. Therefore, inculcate elements like cart drawers and easy-to-follow mobile navigation into your website as they are essential when finalizing your choice.

  1. Ease of navigation

Your website navigation plays a vital role in helping customers find your products promptly and easily. Moreover, excellent navigation assists in improving SEO on your site so you easily get found in search results. 

Better still, good navigation boosts the online shopping experience and assists merchants in increasing their sales and profits. Navigation can as well dictate the theme you choose. For instance, if you have an immense catalog of products, a theme with a bigger menu might be the best ideal choice for you.

Below are some carefully selected guidelines to follow when designing your store:

 To begin with, try to stick to only a few menu headers in your navigation.

You should then be clear and to the point when labeling these headers. 

Here are some examples of headers you can use for top-level navigation:

    Shop [Product Category]

    About Us


    Contact Us

Here are three examples of menus that simplify navigation. With these, the visitors are fully aware of where exactly they should find what they’re getting each time.

In case you are a beginner, we suggest you should start with the four listed above, but with time, you’ll learn what your audience yearns for. 

Additional navigation links are expected to go to your footer—the section at the bottom of your website. Here are the labels we recommend for your footer:

    Shop [Product Category]

    Return Policy

    Terms of Service

    Contact Us

You are at will to always make changes to your headers if you realize they’re not being clicked on, or add a sub-navigation menu to include links to other essential pages or product collections.

22 best Shopify e-commerce website design examples and why they are outstanding

In case you need some inspiration when building your online store, painstakingly explore the best Shopify e-commerce websites listed below. Luckily, we have carefully researched them and listed them based on the categories they serve.

 Shopify websites created by Renowned Artists


  Carefully created by Harry Hambley, Ketnipz is an Instagram comic turned brand empire.

 Expect to find Bean, one of the most popular characters, on murals around the world, all through social media, as well as tattooed on the bodies of fans. KETNIPZ’s stunning website design is a replica of Bean’s quirky personality, with bright colors, unique fonts, and seasonal updates impeccably designed to align product launches with upcoming holidays. 

  1. Fred Jourdain

It's not easy to come up with the best way for creators to sell their art online, yet Fred Jourdain's  Shopify e-commerce website does it perfectly well. To highlight the first impression ever, the homepage banner rotates through Jourdain’s trendy and greatest pieces. Besides, you can find interviews on the website and get to study more about the inner workings of how he creates his art. Between rifling through interviews, art books, and varied projects and publications, you can’t help but stay intrigued by the artist just by landing on his online store.

Shopify Websites for Small businesses

  1. Pura Vida Bracelets

To harbor trust, the jewelry retailer Pura Vida Bracelets boasts of five-star product reviews from a massive number of customers on its e-commerce website landing page, on top of reviews from target-audience-appropriate media outlets like BuzzFeed and HuffPost.

Its products are every man's dream and the star of the site, photographed in a way that makes them extremely vibrant and detailed so customers can get the first impression of what they see.

Besides, Pura Vida Bracelets maintain the powerful and simple maxim, "CTA Shop Now" to acquire customers clicking. It displays free shipping at the top of the page (a survey by Digital Commerce 360 showed that 73% of respondents indicated free shipping as the determining factor for buying from an online store). Furthermore, it has a cool chat bubble in the bottom-right corner to enable shoppers to click and get assistance each time they need it.

  1. MVMT

 “Style shouldn’t break the bank,” is MVMT's key brand value, immaculately reflected in its website design. It presents glossy and slick, sophisticated colors and styling that demonstrates watches, eyewear, and jewelry at affordable prices. In addition, it showcases collaborations with designers and offers a 'Trending Now section' on its homepage to allow customers to quickly navigate through the latest designs.

  1. The Paper Cub Co.

The Paper Cub Co. is very straightforward

on its e-commerce site, with a simple design that’s clear, convenient, and showcases its products in the best light. Eye-popping colors and playful photography highlights The Paper Cub’s brand and keeps you interested in browsing its bestseller thank you cards, checklists, postcards, and many more.

  1. Verve Coffee Roasters

Similar to Pura Vida Bracelets, Verve Coffee Roasters makes use of five-star reviews to enhance trust throughout its e-commerce website.

Additionally, the online coffee retailer uses expressive language combined with stylish photography to keep customers engrossed on the page. For instance, it vows to be “classic and delicious” and keeps to its words on this expectation through tactical word choice, such as “the sweetness of golden marmalade.” Better still, the existence of a free shipping offer paired with the ability to add products to your cart from the get-go gives customers all the Sexmore reason to buy.

Shopify Website Design Showing Fashion

  1. Allbirds

This is a highly-performing Sustainable apparel store. Allbirds augments itself as a brand eco-conscious shoppers can trust via its targeted language copy, such as “Made with natural materials.” It also achieves its trust through its B Corporation certification.

Allbirds’ products are the first impression features you see on its e-commerce website, worn by models that fit with Allbirds’ target market. Their stunning and compelling display may make customers think, “These are my kind of clothes.” Moreover, Allbirds immaculately displays its favorite picks, using clear words to increase click-throughs.

To call a spade a spade, there’s nothing fancy about Allbirds' calls to action (CTA). The existence of Shop Men and Shop Women makes it super vivid what to do next.

  1. Hardgraft

Immediately you click on Hardgraft's e-commerce store, you will immediately tell if it’s for you or not. Its well-customized messaging builds trust with buyers who want luxury goods and at the same time, appreciate rugged, earthy aesthetics. The homepage design is straightforward and equips visitors with an endless scroll through its exquisite photographed products. 

Hardgraft’s product pages are well-versed, with crisp, bold images that share significant product features and value propositions encouraging shoppers to buy. It also offers secured, worldwide shipping so it doesn’t prevent international visitors from exploring its store. 

  1. Topo designs

Outerwear shop Topo designs use images that perfectly match its target market—young and fashionable outdoor enthusiasts—while using unique backgrounds to sail above other outerwear brands. Its website has powerful top navigation to enable you to quickly find what you’re seeking.

Another core website design best practice is the way the brand incentives sales. It displays unique free shipping on US orders of over $50, as well as on returns and exchanges. The brand additionally offers a newsletter signup CTA incentive of up to 15% discount, compelling customers to take action. 

  1. Thesus

This worthwhile shoe store, Thesus (initially Alice + Whittles), masters trust-building by promising customers a super-easy shopping experience. It clearly highlights its shipping and returns policy, and an option to pay in installments in case shoppers lack the cash upfront.

Moreover, it includes a chatbot on the landing page for shoppers to get prompt answers to their questions thus, strengthening trust and encouraging them to buy.

The incorporation of a Last Chance menu widget adds urgency to the buying process, making shoppers meditate, “I need to purchase these items before they are gone forever.” 

  1. Chubbies

Chubbbies has created a following of men who are engrossed in short shorts. The website design is vital in that it evokes Chubbies’ brand values with bewitching product photography and witty copy. The sidebar navigation, though different from most e-commerce website designs, displays an immaculate menu where shoppers can find their products faster and much more simpler.

  1. KITH

KITH's homepage design will immediately capture your attention the minute you land on it. Shoppers are warmly ushered in with a brand video and a harmonic, sleek color palette of white and black. The site feels neat and glossy, and sparks interest so you want to explore a variety of menu options like (of course) clothing. It also offers treats and content such as lookbooks, films, journals, and many more. KITH’s catalog is huge, yet product categories are still displayed in such a way that it lets you quickly explore and find what you're looking for.

Shopify Website Design for Dropshipping

  1. Subtle Asian Treats

Subtle Asian Treats is one the top Shopify dropshipping e-commerce stores that trade in handpicked plushies and other kawaii merchandise, like AirPod and iPhone cases. The site is pretty simple to navigate, letting customers promptly access shipping FAQs, pricing discounts, and customer reviews. 

In addition, the immensely cute products, Subtle Asian Treats enhances trust with visitors by showing a personal note from founder Laura Chang and user-generated content from its Instagram feed. Besides, apart from signing up for an email marketing list, it gives you the choice to sign up for a text VIP club to acquire exclusive deals and discounts.

  1. Modern Urban Jungle

 If you are a plant lover, then Modern Urban Jungle is a go-to Shopify eCommerce site.

The site has an up-to-date and engaging whole design with a warmly welcoming color scheme and stunning photography. From the layout, all the way to the product images, this store’s design rounds out its brand promise of fetching the outside in via décor, homewares, and gifts.

  1. Boba Love

Boba Love built a homepage that gives direction to visitors right into the shopping experience. It makes use of lifestyle images and product photography to convey its brand values. Boba Love gets the product grid right—it’s neat and transparent in directing what it wants visitors to do: buy Boba tea-inspired products. 

Shopify Website Design for Health and Beauty

  1. Satya Organic 

It is possible for you to tell branding was a priority of the skincare brand Satya Organic's e-commerce website design. Immediately you tap on the homepage, you’re welcomed with earthy tones and signals that say, in case you're searching for plant-based goods, you’re in the right place. Also in existence is the cool addition, which is an opening video from the founder of Satya Organic that talks about how the brand combats ocean plastics. It’s an amazing way to humanize your brand and welcome new visitors.

  1. Beardbrand

Beardbrand takes a polished, mature, and Old World method to present its grooming products in the entire website design. With a quiz and blog posts that are worth reading as its strategy, the site encourages you to stick around, engage with the brand, and make a purchase. 

  1. Kylie Cosmetics

Immediately you make your way to the Kylie Cosmetics homepage, you will be met with a picture of Kylie Jenner, a beauty icon for young people. Her magical endorsement instantly gives the site a huge trust and credibility boost. Each product is also immaculately arrayed on a white background, and when you hover over an image, you will physically see a woman using it in action.

Shopify Website Design for Food and Grocery

  1. Partake Foods

In case you are a fan of healthy and eco-conscious cookies, you’ll immediately feel engrossed in the website design for the cookie shop Partake Foods . With immediate effect, your sight is filled with reassuring copies, including “gluten-free,” “vegan,” and “allergy-friendly.” 

No one can shy away from the thrilling enticement of Super Delicious Cookies (Partakes’ headline), and this is boosted through copious images of tasty-looking treats on its homepage. The deal is then sealed via a simple Shop Now CTA. 

Better still, the website footer also strengthens trust with customers through allergy-specific certificates. 

  1. Tiny Organics

As a piece of clear advice you get from any other parent, choosing what to feed your baby can be higgledy-piggledy and nerve-wracking. Baby food company Tiny Organics knows this very well. That’s why its Shopify e-commerce website design is tactfully crafted to alleviate the concerns of anxious parents.

From high-quality photos showcasing the ingredients in each meal to a carousel of reviews from real parents, to certifications from doctors and dieticians, Tiny Organics’  Shopify e-commerce website gives the required answers to parents’ burning questions and lessens common barriers to purchasing.

  1. Tessemae’s

Condiment and dressing store Tessemae's offers discounts to customers, providing them with a captivating reason to shop from the get-go. At the same time, Tessemae’s acquires customer emails for its newsletter, making it possible for the company to nurture them further. Its site’s design is stunning and colorful and feels like a modern brand for the younger generation. 

Additionally, Tessemae’s uses fan photos (user-generated content to help build trust). It informs visitors that Tessemae’s products are darling to existing customers. They also provide inspiration based on the many ways the dressings and condiments can be used to come up with delicious meals, adding an extra incentive to buy.

  1. Death Wish Coffee

Death Wish Coffee prides itself on an extremely bold brand and it doesn't shy away from expressing it in its storefront. It is widely known for selling the world’s strongest coffee, and everything from the website copy to the use of red in its entire website design, makes you feel as if you just drank a cup of it. Death Wish Coffee understands why most people land on its site: to purchase its beans. As a result, once you scroll down the homepage, the first thing you will see is the option to buy ground, whole bean, or coffee cups. 

Bottom line

 Running an online store is a thrilling business venture. Nevertheless, it shouldn’t be taken for granted as several things may get messy if you start on the wrong foot. That's why you should get enough information from similar Shopify Website Designs before you come up with your own. How did they reach where they are today? Why do they stand out among their competitors (what is the secret behind their success)? We hope that you have acquired the right tools to help you develop an outstanding website from the information you have gathered here. Always remember that your site design is an essential element to your eCommerce success and as such, should be done right the first time. 

If you have any questions or need further clarifications about how our dedicated team can help you, don't hesitate to reach out as we are just a few clicks away and ready to handle all your queries in a nick of time. Your satisfaction is our number one priority.


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