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15 Free Design Tools and Resources To Enhance Your eCommerce Store

Wouldn’t it be nice if you could design your own website, customize all your marketing materials, and create beautiful images for social media and others for free? Every online business owner knows the importance of having a well-produced and branded design.

Thankfully, you can do so with the right tools. In fact, there are many amazing free design tools available today that will help you create any image or design in minutes, regardless of your skill level or design experience. Here are 20 free design tools and resources to power your eCommerce business.

  1. Soapbox

Do you have an idea for a short testimonial or explanatory video in mind? For your Facebook or Instagram ad campaign, maybe? But then you can't find the tools, or you don't have much time to make one. There's actually a tool that can help you.  Wistia's Soapbox is a free Chrome extension that makes making, editing, and sharing videos a breeze.

Soapbox makes it simple to produce high-quality films for your business, whether you're creating a Facebook ad or showcasing items from your e-commerce site. How does it work? With Soapbox, you can record both your screen and camera at the same time. It's as simple as hitting the record button, editing, and choosing whether or not to show your camera, your screen, or a split-screen.

  1. Lunacy

If you enjoy creating graphics or have just got a bit more of an advanced skill, but need a free tool to let you create stellar designs…there's Lunacy. 

Lunacy is a vector graphic program that allows you to design gorgeous user interfaces and wireframes. A library of free stock images, graphics, icons, graphical tools, pictures, patterns, styles, and 90 templates makes it easy to construct websites and mobile applications. Lunacy also includes AI-powered marketing tools like a backdrop remover, picture upscaler, avatar generator, and text generator to make the process of developing promotional materials and branding designs a lot simpler. As a result, you and your entire team can collaborate on the same design in real-time, regardless of the platform they are using.

  1. Canva

Canva, of course, must be included in any list of design tools and resources. Canva is a free design tool that can help you make your social media marketing materials as visually appealing as your business. Everything from event posters to Facebook cover photos or YouTube thumbnails to print-ready business cards can be created with this service. The drag-and-drop editor in Canva makes it simple to use, and it provides you the ability to quickly turn outdated logos into crisp, organized, and presentable ones. 

  1. PlaceIt

Do you need to market your apps and websites, but you have no idea how to showcase your design? Placeit's marketing tools are here to save the day. They offer over 3,500 mockups, templates, and stock photos that you can use easily. Their online generator works on desktops and mobile devices, so you'll have those mockups in no time.

You can even create an animated intro video in minutes. This app definitely makes it easy to create branded graphics in no time!

  1. Giphy

We’ve all needed to add some life to a boring post with an animated gif, but finding the right gif or even making one can be a hassle. 

Giphy makes it easy to create and share gifs from videos. Easily find a video on youtube and then upload it directly to the Giphy website or insert a YouTube video URL to begin creating your own custom-made reaction gifs. Export your clip as a downloadable mp4 file to post online or use it in any other way you see fit. Millions of gifs in dozens of categories are available at your fingertips, so the possibilities are endless.

With the limited size of gifs these days, you can use them as an instant attachment in your post. Whether you want it to explain your point better or make you and your company more akin to the internet generation, be expressive and let your gif game show!

  1. Venngage

Why send boring emails or create boring articles filled with numbers when you can share your ideas in infographic format? Venngage simplifies data visualization by providing thousands of templates, beautiful graphs, and interactive infographics for any purpose. It lets you create a visual instantaneously and share it directly on Facebook and Twitter.

Venngage is the most powerful infographic design software on the market. With more than 4,000 templates, you can make over 150 different types of informational graphics to help promote your business or blog. 

  1. Adobe Creative Cloud

Adobe Creative Cloud lets you create exceptional content quickly and easily. It lets you generate assets for social media, logos, presentations, websites, and more with custom templates. You can select from our royalty-free photo collection or add effects, filters, textures, overlays, and more. It also simplifies removing backgrounds and resizing and rescaling your images to fit any format.

Whether you need to post on Instagram, Facebook, YouTube, or a banner ad, you can easily upload your own photos and designs and then add the text, effects, filters, and overlays you want. You can even remove backgrounds. What are you waiting for? Get creative.

  1. Fotor

Fotor is the best photo editing and design software out there, with over 200 million users worldwide. There are many reasons to use Fotor. It is entirely cloud-based. That means that you can access your work pretty much anywhere. It’s the first of its kind to have advanced HTML5 technology. That also makes it the fastest running graphic design and photo editing software that you can find.

Its advanced HTML5 technology ensures your work will run smoother than ever before. Save your creations in JPG, PNG, HD, and PDF format with a resolution of up to 300dpi, or print them directly through the app. Also features a ton of great effects and filters if you want to go beyond the basic photo-editing capabilities.

  1. Google Photos

If you already use the Google ecosystem, Google Photos will be easy and intuitive to use. We're talking about everything from your phone to your laptop to your digital camera (people still use those, right?) is in one place with access that's shared with everyone in your Google family. 

It also comes with a nifty feature for making animations and collages. Create panoramas, animations, and collages from your photos. Make GIFs, movies, and photobooks. Share photos on social media or privately, with contacts you choose. The Google Photos app makes it easy to enjoy, organize, edit, and share photos.

  1. Freepik

Need a picture, a vector, an illustration, or a photo for your project? Freepik's got it covered. Freepik is your all-in-one hub for quality graphics. The site contains over 10 Million files from vector icons to photographs and PSDs too.

Search and download high-quality and inexpensive graphics including photos, icons and PSDs by entering keywords in our search bar. Outfit your website or your print material with stunning visuals. If you need to use graphics for making creative projects, then Freepik will probably have what you are looking for in their massive database of images.

  1. Simple Image Resizer

You’re a designer, right? So you know the struggle. You have this great Photoshop mock up of your new logo. It’s gorgeous. Then you get your web developer to make it live, and – wait a minute?! It looks…not so gorgeous anymore. The logo is too small, or maybe it’s too large for the page. Or maybe the dimensions are off just a little bit – but it drives you crazy. If you don't have time to get in touch with your designer, there’s a simple way to update your image without dealing with all of that!

Through Simple Image Resizer, images can be resized by specifying the image percentage that should be cut or added from the image, the dimensions of the image, and the output format of the image. This tool works well with any type of image and is also able to convert JPG images to other formats. All types of users can use this software without any problems, regardless of their experience level.

  1. Google Fonts

Why should you use something that’s boring and doesn’t have any personality or style? Use Google Fonts to give your documents and online communications a little pizazz. Choose from over 600 beautifully designed fonts to make your next project stand out.

Google has created a searchable database that allows people to browse and use a variety of fonts in their web applications. You can use these fonts for free on your projects, you can pay for the right to use them in commercial settings, or you can contribute improvements and fixes yourself.

  1. Logo Garden

Logo Garden is a logo creation tool that helps you create your own logo quickly and easily.  Their logo-creation page covers all the basics, from logo design tips to online logo templates in several different styles.

You can use the site's help guides to learn how to make the most of its tools, or use its form builder and your own images to create a unique brand. The creators of this site know that not every project deserves its own custom image, so they've built their image gallery with hundreds of royalty-free brand logos and social media graphics for you to use whenever you need something beautiful and unique without breaking your budget.

  1. WhatFont

You've been there too – you come across a particular font on a web page, and immediately think to yourself, "I need that." Well with WhatFont, users can quickly and easily identify the name of the fonts used on any web page. It's available for download as a bookmarklet, Google Chrome Extension, or Safari Extension – so no matter what browser you're using you can get started identifying fonts in minutes!

  1. Stencil

With Stencil, you don't need a degree in art to create high-quality graphics. The visual content maker makes it easy to produce high-quality images in a matter of seconds. There are 1,110,000 background photos, 610+ designs, 100,000 quotes, 21,000 Google web fonts, and more than 300,000 icons and visuals to select from. The "hobbyist" plan, which costs nothing and allows you to create up to 10 images every month, is a good value for the money. That may be sufficient motivation for you to rediscover your innate creative abilities.

Wrapping up…

Keeping your eCommerce store's visuals on brand is key to gaining trust. A visually appealing website improves user experience and allows customers to better connect with your business. Similarly, too much clutter will overwhelm your visitors and make it more difficult for them to find what they're looking for.

With a little creativity and some of the tools on this list, your eCommerce store will have all the visuals it needs to stand out among competitors.

If you're not looking for a full-blown redesign and just need some quick assistance in certain areas, these tools may be able to point you in the right direction. For complete website customization and design that can help improve your eCommerce website's performance, get in touch with Webinopoly’s Shopify and BigCommerce experts.

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