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15 Customer Survey Questions for Shopify Business Owners to Ask (with Examples)

Are you weary of speculating about what your consumers' true opinions of your company are? Want to raise customer satisfaction levels and encourage repeat business? We've got you covered with our 15 Customer Satisfaction Survey Questions to Ask, so stop searching now!

How well do you know your customers, though? 

Knowing your audience is one of the most important elements in expanding your business. However, it's not always simple, let's face it. Customer satisfaction surveys can help with that, and boy, oh boy, can they ever change the game!

You may access the wealth of knowledge that can elevate your online shopping experiences with only one well-structured survey. You'll be able to create customized marketing efforts that communicate to your customers in ways they've never heard before in addition to gaining a thorough understanding of what makes them tick.

People, it's all about the customer journey, and with the knowledge you receive from these surveys, you'll be able to design a path that is as satisfying as a properly baked cookie and as smooth as butter. Your consumers will appreciate it, we assure you.

Are you prepared to communicate with your customers in a brand-new method at this point? Let's start those surveys and cultivate those enduring partnerships right away!

Not just any questions, but excellent, vivid, and attention-getting ones that will pique your clients' interest in doing the survey, are what we ask. These questions are skillfully developed to help you enhance your business while discreetly capturing their candid comments. They are also completely engaging to keep them interested.

We cover every angle, from the caliber of your goods to the timeliness of your deliveries. You'll be able to evaluate your performance in terms of customer happiness, spot areas for development, and implement the required adjustments to keep your clients pleased.

Knowing what your consumers truly think is important because, as the famous business entrepreneur Warren Buffet once observed, "Your customers are the lifeblood of your business. Their needs and wants impact every aspect of your business, from the products you sell to the services you offer."

Let's delve into our list of 15 customer satisfaction survey questions to ask and get to work today raising your rating!

A customer satisfaction survey: What Exactly Is It?

Are you interested in learning more about customer satisfaction surveys and how they may help your company? We're going to take you on a ride, so fasten your seatbelt!

A customer satisfaction survey analyzes how satisfied your consumers are with your goods or services. It is not just any survey, though; it is a top-notch, intensely vivid, and attention-grabbing one. It's a skillfully created survey intended to elicit customer feedback regarding their interactions with your company.

Consider it a window into the thoughts of your clients, a means to look inside and determine what works and what doesn't. With the help of this exciting tool, you'll gain a thorough insight into the requirements, wants, and preferences of your customers, enabling you to design experiences that are both captivating and enjoyable.

And let's not overlook the advantages! With this technology at your disposal, you may improve your goods or services, increase consumer satisfaction, and eventually boost your revenue. A win-win scenario exists!

However, there's still more! Our customer satisfaction surveys are deftly created to keep your consumers interested and entertained, making them unable to resist providing you with their honest comments. Your mind will be blown by the event, which will leave you wanting more.

Therefore, if you're prepared to grow your company, it's time to explore the world of customer satisfaction surveys. Let's get going!

Customer satisfaction survey examples

Are you interested in learning more about the many kinds of customer satisfaction surveys and how they operate? So, hold on tight because we're about to give you some electrifying instances!

Buffer: Let's begin with the Product-Market Fit (PMF) survey from Buffer, which asks just one question: "How would you feel if you were no longer able to utilize X?" where X stands for your good or service. The goal of this survey is to ascertain whether your service or product is appropriate for your intended audience. You don't have a steady PMF if a large number of customers claim they wouldn't miss your goods. However, you've probably found a good PMF if many clients would be upset if you stopped offering your product or service.

Customer Effort Score (CES) research from EDF

The Customer Effort Score (CES) study from EDF is up next. It assists in recognizing bad experiences and making things right. This first question is a gauge of CES, even though we are unsure of what the other two questions of EDF's customer experience survey were. Additionally, they carry out the survey using WhatsApp!

Working Protein

Protein Works employs a rating scale for a variety of metrics of their protein supplement product, including sweetness, lumpiness, flavor intensity, and the likelihood that a client would repurchase the item. Businesses can utilize CSAT surveys to gauge overall business opinions using open-ended questions by developing multiple-choice questionnaires for individual product purchases.


The most widely used statistic for companies to gauge customer happiness is the Net Promoter Score (NPS) survey, which Squarespace employs. The customer is typically only asked one question, on a Likert scale, about how likely they are to suggest a firm. The NPS survey's objective is as straightforward as they come: to determine whether customers are satisfied enough to suggest a firm to their network.


Last but not least, there is Monzo's community forum for suggestions and criticism. Any firm can acquire brilliant ideas from customer feedback if they do the correct CSAT surveys and ask the right questions. This aids companies in figuring out how their customers will like their product or service in the future.

Now that you are aware of these instances, you may draw inspiration from them to design your own amusing and successful customer satisfaction surveys.

Why It's Important to Ask About Satisfaction in Customer Surveys

When you can have excellence, why would you settle for mediocrity? The key to opening the door to customer pleasure and, eventually, success, are satisfactory customer survey questions.

You can get inside your consumers' heads and learn about their requirements, preferences, and pain spots by asking the proper questions. With this information, you can create a remarkable client experience that meets their individual needs and leaves them feeling seen, heard, and cherished.

Increased customer retention: By asking customers how satisfied they are, you can spot areas for improvement and take steps to address any problems or challenges they might be having. A better overall customer experience results from this, which boosts customer loyalty and lowers the possibility that they may switch to a competitor.

Enhanced brand reputation: A happy consumer is more likely to tell others about your brand, boosting its credibility and reputation. You can find your brand's most ardent supporters through customer surveys, and you can use their favorable reviews to draw in new clients.

Increased revenue: Customers who are happy with your product or service are more likely to come back and spend more money. You can find upsell and cross-sell opportunities as well as areas where you might be able to charge more for your goods or services by asking clients how satisfied they are. Over time, this may result in a large rise in income.

Identify areas for improvement: Businesses can identify particular areas that require improvement by asking customers to score their experiences and provide feedback. This knowledge is priceless because it enables companies to concentrate their resources and efforts on resolving customer complaints and improving the overall customer experience.

Increase client loyalty: Repeat business is essential for the success of any firm, and satisfied consumers are more inclined to do so. Businesses can better understand what motivates client loyalty and how to foster it by conducting customer satisfaction surveys. Businesses may gain the trust and loyalty of their customers by showcasing a dedication to enhancing the customer experience.

Competitive advantage: To stand out in today's cutthroat market, companies must set themselves apart from their rivals. Businesses can learn what their competitors are doing well and where they are falling short by conducting customer satisfaction surveys. With the use of this knowledge, firms can spot chances to stand out from the competition and develop a special value proposition that appeals to their target market.

Better Product/Service Development: Businesses can learn more about what their customers want and need from their products or services by surveying their customers and getting their responses. The target market's wants and preferences can be better met by developing new products and services as well as improving those that already exist. Increased customer happiness, brand loyalty, and even market share may result from this.

Better Decision Making: Businesses can obtain useful information from customer satisfaction survey questions that can be used to make wise decisions. For instance, survey data can assist organizations in identifying which product features or marketing initiatives are popular with their target market and which ones are not. Businesses may be able to better alter their strategy and manage their resources as a result, producing better business results overall.

Determines areas that need improvement: By gathering client feedback, you can figure out where your firm needs to advance. The user experience as a whole, customer service, or product features could be examples of this. You may use the information from customer satisfaction surveys to better your business by learning what your consumers like and dislike about it.

Fifteen thoughtful questions for customer satisfaction surveys

Here are 15 thoughtful customer satisfaction survey questions that can give you useful information: 

  1. How pleased are you with our product or service, on a scale of 1 to 10?

This well-known survey question gauges general client satisfaction. Customers can assess their degree of satisfaction on a scale from 1 to 10, making it simple to gather quantitative data. It's a straightforward yet useful query that may be used to determine how well your good or service is doing on the market.

  1. How likely are you to tell a friend or work colleague about our product or service?

This inquiry assists in determining if customers are likely to suggest your good or service to others. This inquiry is a useful tool for gauging consumer happiness and loyalty. Additionally, it offers information about the probability of customer retention and word-of-mouth advertising.

  1. Was it simple to use our product/service?

This inquiry gauges how simple it was for users to utilize your good or service. This query can shed light on your product or service's usability and point out areas that could want improvement. Additionally, it can be used to determine whether more training or customer support is required.

  1. Have you found our product or service to be satisfactory?

This inquiry examines if your product or service matched the expectations of the user. It provides an excellent indication of the accuracy and potency of your marketing communications. It also reveals how well your product or service satisfies the demands of your intended market.

  1. How pleased are you with the support we provided?

This inquiry gauges how content clients are with the assistance they acquire when utilizing your good or service. It's crucial to know the answer since delivering good customer service is crucial for retaining and gaining new clients. Additionally, it can shed light on any potential areas in need of further instruction or resources.

  1. When do you often utilize our product or service?

This inquiry gauges how frequently a product or service is used, which might offer insightful information about consumer behavior. Additionally, it can aid in locating any areas in which clients could require more assistance or instruction.

  1. What about our product or service do you enjoy best?

Customers can respond to this open-ended question by describing what they value most about your good or service. Your product or service may have advantages that can be highlighted in marketing and advertising thanks to the responses.

  1. What about our product or service do you find annoying?

Customers can express their dislikes or worries about your good or service by answering this open-ended inquiry. The responses can be used to find out what needs to be changed or improved to better serve the demands of the consumer.

  1. How simple was it for you to find the data you required on our website?

This inquiry evaluates the usability of your website and the ease with which users may locate the information they require. It can assist in locating places where website design and content need to be improved.

  1. Would you be interested in hearing from us by email or other means regarding updates and promotions?

This inquiry gauges the customer's openness to receiving promotional materials from your business. You can use it to identify areas where clients might not be interested in receiving communications and to personalize your marketing messaging to specific customer preferences.

  1. How did you find out about our offering?

You need to know the answer to this question to evaluate your marketing channels' efficiency. You may direct your marketing efforts toward the platforms that generate the most success by studying how people learn about your product or service.

  1. Did our service/product satisfy your needs?

This inquiry evaluates whether your offering satisfies the client's particular requirements. It may shed light on areas where your service or product may fall short of what your target market wants.

  1. How likely are you to use our product or service in the future?

Determine customer loyalty and the possibility that they will keep using your product or service with the help of this question. It may also shed light on potential areas for client retention improvements.

  1. Would you suggest making any changes to our product or service?

Customers can share suggestions on how to improve their product or service by responding to this question. The responses can be used to drive product development and to assist identify certain areas that need improvement.

  1. Did you experience any problems utilizing our product or service?

This inquiry determines whether clients had any problems utilizing your good or service. It can shed light on areas that might need more assistance or instruction, and it can help pinpoint areas where your product or service might need to be improved.

In conclusion, it's critical to understand your consumers' wants and opinions of your goods and services by asking them about their happiness with them through surveys. You may improve customer experiences and company results by designing surveys with well-thought-out survey questions that reveal areas of strength and places for improvement.

Guidelines for designing surveys of consumer satisfaction

Here are five suggestions to help you design engaging surveys that users will want to complete:

Keep your survey brief and to the point.

It's crucial to make your survey brief and direct because no one enjoys filling out lengthy questionnaires. Ask only the questions necessary to comprehend client happiness. Keep each question succinct and simple to grasp, and limit the number of questions to no more than 10-15.

Make your wording precise and succinct.

Use clear wording that customers can understand. Do not confuse customers with technical jargon or another sophisticated lingo. Use simple, plain wording as well so that clients can respond to the inquiries.

Use different kinds of questions.

It can be easier to keep the survey engaging and exciting for respondents by using a range of questions, such as multiple-choice, rating scales, and open-ended questions. Additionally, it may offer you many kinds of data for analysis.

Take into account the timing and repetition of your survey.

When designing surveys to measure customer satisfaction, timing, and frequency is crucial. Consider delivering the survey right after a customer has used your goods or service when they are most likely to answer. Also, take into account how frequently you will send the survey. While sending the survey too infrequently can make it difficult to gauge client satisfaction, sending it too frequently can irritate customers.

Before distributing your survey, test it out.

Before distributing your survey, test it to find any potential problems with the questions, phrasing, or layout. It can also assist you in determining any portions of the survey that respondents could find confusing or challenging. Before distributing the survey to customers, test it beforehand and make any necessary adjustments.

In conclusion, designing a successful and engaging customer satisfaction survey can give you important insights into the wants and perceptions of your customers for your good or service. You can design a survey that customers will enjoy taking and that will give you insightful data by keeping it short and sweet, using clear and simple wording, employing a range of question kinds, taking scheduling and frequency into consideration, and testing your survey before sending it out.

Last Words

To sum up, a customer satisfaction survey is an effective tool for learning about the requirements and opinions of your Shopify customers. You may improve customer experiences and business results by asking the appropriate questions and gaining insightful information about your strengths and areas for development.

By using the data collected from customer satisfaction surveys, Shopify business owners can make wise decisions that foster growth and success. As the saying goes, "Knowledge is power." The 15 survey questions listed above can be used as a springboard for developing a successful survey that is catered to the particular requirements of your company.

Consider the scheduling and frequency of your survey, make it brief and to the purpose, and use clear, succinct language. Additionally, try your survey before distributing it to make sure it is interesting and simple to complete.

Shopify business owners can better understand their consumers, enhance client experiences, and ultimately promote business growth and success by taking the time to develop an engaging customer satisfaction survey. Don't delay; begin designing your survey right away to unleash the potential of customer insights.

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