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15 Best Ecommerce Website Builders for 2023, including Shopify

Embarking on the journey of starting an online store may initially feel overwhelming, but with the right approach, it can bring about immense rewards and profitability. Fortunately, in the vast landscape of e-commerce, there exist exceptional e-commerce website builders that can simplify the process and swiftly establish a stunning online store that captivates customers and generates sales from the get-go.

Discovering the perfect e-commerce website builder for your unique business needs is now more accessible than ever. This comprehensive guide presents an assortment of the 15 best e-commerce website builders available in 2023. These powerful platforms offer user-friendly interfaces and an array of impressive features, ensuring your online store stands out from the competition.

Each e-commerce website builder included in this list offers a distinct set of advantages and functionalities tailored to meet diverse business requirements. Whether you seek seamless integration with third-party applications, robust inventory management capabilities, or exceptional design customization options, this guide provides an in-depth breakdown of the most useful features offered by each platform. By examining these features, you can confidently select the e-commerce website builder that aligns perfectly with your aspirations.

Starting an online store should be an exciting and rewarding experience. By leveraging the right e-commerce website builder, you can swiftly overcome the hurdles typically associated with e-commerce setup and focus on delivering an exceptional customer experience. Let your online store shine, enthralling customers and driving sales effortlessly.

Prepare to embark on your e-commerce journey armed with the knowledge of the best e-commerce website builders for 2023. With their intuitive interfaces, cutting-edge features, and limitless potential for customization, these platforms empower you to create a captivating and thriving online store. Stay ahead of the competition, fulfill your business goals, and embark on a profitable venture with confidence and ease.

Top Features of a Good Website Builder

A good website builder should possess a range of features that contribute to the creation of a professional, functional, and visually appealing website. A thorough description of some of the most important qualities to look for in a website builder is provided below:

User-Friendly Interface: A website builder should have a simple and user-friendly interface that enables users to navigate and create their websites with ease, regardless of their level of technical ability. A simple editor, drag-and-drop capability, and pre-made themes all contribute to an easy website-building process.

Options for customization: The capacity to alter and personalize your website is crucial. To find a good website builder, look for one that provides a wide range of design options, such as modifying templates, choosing fonts, choosing color schemes, and adjusting layouts. By doing this, you can make sure that your website embodies your business identity and stands out from the crowd.

Mobile responsiveness: Your website builder must offer responsive design features due to the growing use of mobile devices for web browsing. To ensure a great user experience for mobile visitors, the website's layout and content should seamlessly adapt to give optimal viewing and functionality across various devices.

SEO Optimization: A quality website builder should come with built-in SEO capabilities or offer a smooth connection with well-known SEO plugins. This makes it possible for you to optimize the content, meta tags, URLs, and other components of your website to raise its exposure in search engine results and increase organic traffic to your site.

E-commerce capability: Check to see whether the website builder has strong e-commerce capability if you intend to sell goods or services online. Secure payment methods, inventory management, order tracking, and the ability to display products with thorough descriptions and high-quality photographs are features to look for.

Scalability: Your website may need to expand and change, so it's important to pick a website builder that supports scalability. As your business requirements evolve, make sure the platform enables simple extensions, the addition of new pages, and the integration of new features.

Speed and Reliable Hosting: Your website builder should make sure that your website loads swiftly and offer dependable hosting services. A website builder that places a high priority on speed and uptime is vital since slow loading times can have a detrimental influence on the user experience and search engine rankings.

Analytics and reporting: To track website performance, visitor behavior, and conversion rates, a decent website builder should have integrated analytics and reporting capabilities. You can optimize your website, uncover problem areas, and make data-driven decisions thanks to access to these analytics.

Customer assistance: When using a website builder, dependable customer assistance is essential. Search for platforms that provide a variety of support options, including live chat, email, and phone assistance. A community forum, videos, and rich documentation are further helpful tools for guidance and troubleshooting.

Integration Capabilities: Take into account the website builder's integration capabilities. Popular third-party tools and services, including payment gateways, email marketing platforms, social networking platforms, and customer relationship management (CRM) systems, should be easily integrated with it. This enables you to improve the operation of your website and optimize your workflows.

In summary, a good website builder should offer a user-friendly interface, customization options, mobile responsiveness, SEO optimization, e-commerce functionality, scalability, reliable hosting and speed, analytics and reporting tools, robust customer support, and integration capabilities. By selecting a website builder with these top features, you can create a professional and successful website that meets your specific needs and drives your online presence forward.

Top 15 E-commerce Website Builders to Use in 2023

Here is a thorough explanation of the top 15 Website Builders to use in 2023, together with information on their costs and intended audience:

Shopify: Shopify is a well-known e-commerce website builder that is renowned for its intuitive interface and rich capabilities. It serves companies of various sizes, from modest start-ups to huge corporations. Basic Shopify ($29/month), Shopify ($79/month), and Advanced Shopify ($299/month) are just a few of the different pricing tiers that Shopify offers. Each subscription offers progressively higher levels of capability, including support for an infinite number of products, expert reports, and cutting-edge features like gift cards and shipping costs computed by a third party. Shopify is appropriate for business owners and entrepreneurs searching for a reliable and expandable platform to start and expand their online stores.

WooCommerce: WooCommerce is an effective e-commerce plugin created on top of the WordPress platform, making it a great option for those already familiar with WordPress. It offers a wide range of customization options and works with WordPress websites without any issues. WooCommerce is an open-source product, therefore, using it is free; however, hosting, domain registration, and premium extensions may incur additional fees. Its adaptability makes it suited for both small and large enterprises, enabling them to easily develop and run online stores and tailor the website to their own needs.

BigCommerce is a feature-rich e-commerce website builder that is appropriate for companies of all sizes, especially those with a growth- and scalability-oriented mindset. Standard ($29.95/month), Plus ($79.95/month), Pro ($299.95/month), and Enterprise (custom pricing) are some of their pricing tiers.

BigCommerce offers a wide range of built-in features, including unlimited products, professional reporting, abandoned cart recovery, and advanced SEO tools. It also integrates with popular payment gateways and offers various design customization options. BigCommerce is suitable for businesses seeking an all-in-one ecommerce platform with robust features and scalability.


Wix is a popular website builder known for its drag-and-drop functionality and versatility. While it caters to a wide range of websites, it also offers robust e-commerce capabilities. Wix's e-commerce plans include Business Basic ($23/month), Business Unlimited ($27/month), and Business VIP ($49/month). These plans offer features such as an online store, unlimited bandwidth, a custom domain, and access to Wix's extensive app market for additional functionalities. Wix is suitable for small to medium-sized businesses or individuals who prioritize ease of use and visually appealing website designs.


Squarespace is a visually stunning website builder that also provides e-commerce functionality. Its plans include Personal ($16/month), Business ($26/month), Basic Commerce ($30/month), and Advanced Commerce ($46/month). Commerce plans to unlock features like product listings, inventory management, abandoned cart recovery, and advanced shipping options. Creative professionals, artists, and small businesses looking for an attractive website with integrated e-commerce features frequently use Squarespace.

Magento: A robust open-source e-commerce platform with cutting-edge functionality for medium- to large-sized businesses, Magento

It provides flexibility, scalability, and extensive customization options. Magento offers both a free Community edition and a paid Enterprise edition with custom pricing. The platform supports multiple stores, complex product catalogs, and robust integrations with third-party applications. Due to its complexity, Magento is best suited for businesses with technical expertise or those who can afford professional development assistance.


Volusion is an all-in-one e-commerce platform that offers a range of features for businesses of all sizes. Its pricing plans include Personal ($29/month), Professional ($79/month), Business ($299/month), and Prime (custom pricing). Volusion provides features such as unlimited products, responsive themes, built-in SEO tools, and inventory management. It also offers integrations with popular payment gateways and provides a secure and reliable hosting environment. Volusion is suitable for small to medium-sized businesses looking for a comprehensive e-commerce solution.


3dcart is a feature-rich e-commerce platform designed to meet the needs of businesses at various stages of growth. It offers a range of pricing plans, including Startup ($19/month), Basic ($29/month), Plus ($79/month), and Pro ($229/month). 3dcart provides features like unlimited products, mobile responsiveness, SEO tools, integrations with popular payment gateways, and extensive marketing capabilities. It also offers built-in support for dropshipping and multichannel selling. 3dcart is a good choice for small to medium-sized businesses looking for an all-in-one e-commerce solution with comprehensive features.


Ecwid is a versatile e-commerce platform that allows businesses to add online selling capabilities to existing websites, social media pages, or even offline locations. Its pricing plans include Free, Venture ($15/month), Business ($35/month), and Unlimited ($99/month). Ecwid offers features like inventory management, mobile-responsive design, multichannel selling, and integrations with popular payment gateways. It provides flexibility for businesses of all sizes, from small startups to larger enterprises, looking to add e-commerce functionality to their existing online presence.


Weebly is a popular website builder that also offers e-commerce capabilities. Its pricing plans include Free, Personal ($12/month), Professional ($25/month), and Performance ($38/month). Weebly provides an intuitive drag-and-drop editor, mobile-responsive templates, and features such as inventory management, an integrated shopping cart, and secure checkout. Weebly is suitable for individuals, entrepreneurs, and small businesses looking for a user-friendly platform to create a website with basic e-commerce functionality.


PrestaShop is a free and open-source e-commerce platform that provides a robust set of features for businesses of all sizes. It offers extensive customization options, multilingual support, and a wide range of themes and modules to enhance functionality. As an open-source solution, PrestaShop gives businesses full control over their online stores. It also integrates with various payment gateways and shipping providers. PrestaShop is suitable for businesses that require flexibility and have the technical expertise or resources to manage and customize their e-commerce platform.

Square Online:

Square Online is a simple and affordable e-commerce solution provided by Square, a popular payment processor. It offers both a free plan and paid plans, including Professional ($12/month) and Performance ($26/month). Square Online enables businesses to create online stores quickly, manage inventory, and process payments seamlessly. It integrates with Square's payment processing system and provides features like order management, shipping options, and integration with other Square tools. Square Online is ideal for small businesses or individuals who already use Square for their payment processing and seek a streamlined e-commerce solution.

GoDaddy Website Builder:GoDaddy Website Builder is a beginner-friendly platform that offers easy-to-use tools for building a website with e-commerce functionality. Its pricing plans include Basic ($10/month), Standard ($15/month), Premium ($20/month), and E-commerce ($25/month). GoDaddy Website Builder provides mobile-responsive templates, integrated shopping carts, secure payment processing, and inventory management. It also offers marketing tools to help promote your online store. GoDaddy Website Builder is suitable for individuals and small businesses looking for a user-friendly platform that combines website building and e-commerce features.

PrestaShop is a versatile open-source solution for businesses that require extensive customization and technical expertise. Square Online is a simple and affordable option for businesses already using Square for payment processing. GoDaddy Website Builder offers a beginner-friendly interface and combines website building with e-commerce functionality.

Shopify Plus:

Shopify Plus is an enterprise-level e-commerce platform that caters to high-volume and large-scale businesses. It offers a fully hosted and scalable solution with advanced features for customization, automation, and enterprise-level support. The pricing for Shopify Plus is available upon request and varies based on business requirements. Shopify Plus provides features like multi-channel selling, dedicated account management, advanced security, API access, and customization options. It is suitable for established businesses that require a robust and scalable e-commerce platform to handle high traffic and complex operations.

WordPress with WooCommerce:

WordPress with WooCommerce is a powerful combination that allows users to leverage the flexibility of WordPress as a content management system and WooCommerce as a plugin for e-commerce functionality. WordPress is free, while WooCommerce offers a range of extensions and themes, including free and premium options. This combination enables businesses to create highly customizable websites with extensive e-commerce capabilities. It provides features such as inventory management, flexible payment options, customizable design, and integration with various plugins. WordPress with WooCommerce is suitable for businesses looking for a highly customizable and scalable e-commerce solution with the versatility of WordPress.

Shopify Plus is geared towards large-scale businesses requiring enterprise-level features, scalability, and support. WordPress with WooCommerce is an excellent choice for businesses that prefer the flexibility and customization options provided by WordPress and need robust e-commerce functionality.

Bottom Line

In conclusion, the landscape of e-commerce website builders for 2023 offers a diverse range of options to cater to businesses of all sizes and requirements. Among the top 15 e-commerce website builders, Shopify stands out as a leading choice. With its user-friendly interface, comprehensive features, and scalability, Shopify empowers businesses to create professional online stores and drive growth.

However, it's essential to consider other e-commerce website builders as well, each with its own unique features and pricing models. From WooCommerce and BigCommerce for flexibility and scalability to Wix and Squarespace for visually appealing designs, businesses have a variety of options to choose from based on their specific needs.

The 15 best e-commerce website builders for 2023 encompass a wide array of features, pricing plans, and target user bases. It's crucial to evaluate factors such as ease of use, customization options, scalability, and integration capabilities when selecting the most suitable platform for your e-commerce venture.

Regardless of the chosen e-commerce website builder, investing in a robust platform that aligns with your business goals and offers the necessary features to create a compelling online store is essential for success in the competitive e-commerce landscape of 2023.

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Are you ready to outshine your competitors and establish dominance in the online marketplace? Look no further than Webinopoly! Our team of talented designers, engineers, and marketers is dedicated to making sure that companies like yours succeed in the rapidly changing world of e-commerce. We can assist you in establishing lasting relationships with your target audience and generating unheard-of revenue development through cutting-edge website design, effective digital marketing methods, and knowledgeable SEO techniques. We have the resources and know-how to take your company, whether it's new or established, to new heights. With Webinopoly, you can achieve greatness; don't settle for mediocre outcomes. To learn how we can turn your company into an actual market leader, contact us right away.


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