10 Tips to Get More Sales on Shopify (2021)
10 Tips to Get More Sales on Shopify (2021)
With how things are going, it looks like eCommerce is not only here to stay, but will continue to grow in the next few months. Today, there are more than 12 million stores online and about 1 million on the Shopify platform itself. With such a high number of competitors, even just driving customers to your store can pose a challenge. But thankfully, Shopify’s features makes it easier for business owners to stand out from competitors and even more so with the help of Shopify experts such as our team here at Webinopoly.
Now that we’ve established there are a large number of online sellers, with new ones entering the market at a rapid pace, it is getting tougher for online business owners to capture the market and accomplish their sales targets. Well, let us share with you some of our surefire tips to get you ahead of the market.
- Develop your sales funnel
Image via Thrive Themes
Think of yourself as the customer and what your process is when trying to buy a product from your store. What is the experience like? What friction points did you encounter and what aspects did you like? The customer journey is so important especially when you’re doing business online where people have shorter attention spans and can easily close off your store. Be aware of all the things your customers go through before they reach your website and when they do, when browsing, purchasing, and after sales. Are you able to fully satisfy the customers? Are you able to answer their questions and needs? Is your checkout process easy?
After checking all these things, you will get an idea of what you can do to further improve or develop your sales funnel. Find the pain points and fix them, then check if these make a difference. There’s no perfect solution when it comes to this but you can do tests to figure out which settings work best for your business.
- Abandoned Cart Recovery
One of the things you’ll discover along the way is how many people abandon their carts as their shopping. You can check your store’s abandoned cart rate from your Shopify dashboard (Orders > Abandoned Checkouts). The average abandonment rate rate is actually at 68.81% or 7 out of 10 customers. This means that they add products to their basket but leave your website without buying anything for a number of reasons.
It could be that they are just checking out what you have, calculating the total along with discounts or vouchers, changed their mind or had to do something else. Nevertheless, this is a market you need to tap because there is already an interest, it’s just a matter of pushing them in the right direction.
A quick solution would be to upgrade to the ‘advanced’ plan or downloading a cart-abandonment app from the Shopify store. From there, you will be able to set up a triggered email that automatically nudges all customers who leave an abandoned cart.
If you are able to craft that email correctly, most of these customers will come back and check out some items.
- Offer discount codes and vouchers
A classic marketing tactic in sales is to offer discounts at different price points. There are many apps on the Shopify store that can help you generate discount codes, percentage discounts or offer free shipping.
There are different ways in which you can offer discounts. It can be seasonal where you tie it to a holiday where people are more likely to spend such as Valentine’s, Mother’s Day, Father’s Day, Christmas, and more. You can also opt to do it in months where you think sales will be low or when you’re doing a clearance sale.
Offering a substantial discount can entice potential customers who may not have bought from your store yet. We don’t suggest to do discounts too often though as this may make your customers purchase only when you have discounts available.
- Use the power of social media
Apart from Facebook, Shopify is making waves already by allowing more business owners to integrate social media shopping from apps like Instagram and TikTok onto their platform. If you’ve got a social media following already or are looking into developing it, it would be best to link your Shopify store with it as it can create a seamless experience for your customers.
Like we mentioned earlier, it’s all about that journey. If you can easily link products from a post on Instagram onto the product page on your Shopify store, then it shortens the number of steps your potential customer needs to take to check out that item.
Social media can also be used to develop a story for your brand. It can help give your product more personality and connect with your audience. It can also make your store seem more credible as it would not just be another online store.
- Build store credibility and trust
With so many stores out there, customers are wary of online scams and not getting what they paid for. Because everything is online, customers are more careful before they purchase so you as a seller, need to establish that your store is credible and legitimate.
One of the ways to do this is to present badges from known industry organizations, government agencies, and to also provide clear and working contact information. No one wants to buy from a store where they think no one is working at.
- Invest in ads
There are more platforms available today for you to easily advertise your products. There’s Facebook, Instagram, Youtube, Twitter and Google. We suggest creating an actionable plan and set out clear goals so that you can check if your strategy is doable, and if it works.
It would be better to create a holistic campaign and not just focus on one platform. Let’s say, you’re running a Facebook ad campaign. You should also develop a Google campaign to support it, and drive traffic towards your store.
- Create appealing content
Apart from ads and discounts, you should not forget about creating content for your website. This can really help drive your SEO results and your ranking on Google search engines. Appealing content should speak to your target audience and it can do either of the following: inform, entertain, educate.
Your content’s effectiveness can be increased by including related keywords so it ranks highly on search engines. Plus, you can maximize the content you’ve created further by sending it out as newsletters, Facebook content, and re-engaging existing customers.
Some content you might want to develop are:
- Blog posts
- Seek help from influencers or brand ambassadors
One of the key things brands have been using in the past few years is working with influencers. If you’ve got the right set of influencers, they can really bring traffic to your website. The main purpose of using an influencer is to drive traffic to your stores which ideally should increase but does not guarantee sales. But how do you choose the right influencers?
Some quick tips are that first, they must be in line with your brand. Do they look like the type of customers you want? Do they have followers who are the kinds of people you want as customers? Next, find out if they actually engage with their audience. There are some influencers who have fake followers so you need to be careful when selecting. Check out whether those who comment are actually real people.
Lastly, check out other branded posts made by the influencer. Do they create the type of content you want to see? Some influencers simply post a photo of the product and add in a caption. While this does give your brand some visibility, it doesn’t really do much for you. We suggest asking or contacting influencers who can post or create engaging content where they actually are seen using or holding your product. You can also help them craft the caption so that it can be more helpful to your brand.
- Take it offline
Some items work best when seen in person and this may be the case for some of your items. You can try to take the Shopify POS for a spin so you can still integrate it with your online store. Try setting up shop at an expo or fair in your area. Put up some posters, decorate your booth, giveaway stickers and handout business cards to maximize your time there.
- Work with a Shopify Expert
If you’re really struggling with your online store, maybe it’s time to invest and work with a Shopify expert. A Shopify expert is a professional who has taken the time to learn the ropes of Shopify and has the experience and knowledge to back up their strategies.
Such as here at Webinopoly, we’ve got experts who live, breathe and eat Shopify, and will be able to understand your concerns and provide you with timely solutions.
We can help you from setting up shop, to designing your Shopify store, and even crafting content for you.
Here at Webinopoly, we create solutions that can help entrepreneurs like you build and expand your online business. If you need help optimizing your Shopify pages, building or designing it, we are here to help!
Webinopoly is an Award-Winning Digital Agency and are experts in Design, Setup, Development, and Marketing. Our services range from building your Shopify store to theme customization, website development, migration to Shopify, SEO, and marketing.
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He is an author, entrepreneur & founder of Webinopoly & multiple IT companies. Moe has been featured multiple times as one of top Shopify experts, Entrepreneur Magazine says he is a “Shopify Wizard” one of the 100 most brilliant Shopify Experts.Learn More