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Leatherup
LeatherUp is a retail company that was founded in 1999. The company started as an affordable leather jackets store but has since expanded its offerings to include motorcycle and fashion products.
The company has seen tremendous growth in recent years, with a customer base of over 1 million people and a catalog of over 200,000 products. They attribute this success to their dedication to providing high-quality products at competitive prices.
Project Objective
The goal of this project is to help LeatherUp migrate their store to Shopify Plus and to design a fresh new look that fits their brand and the exponential growth of their product base.
As part of our work with LeatherUp, we were tasked with creating both a new brand and an entirely new store for their e-commerce presence. We worked closely with the team at LeatherUp to make sure that the brand was a perfect reflection of their values and vision for the future. LeatherUp is a thriving company that provides high-quality motorcycle and fashion products to millions of consumers worldwide. They have grown exponentially over the last few years, and they are now looking to migrate their store to Shopify Plus. To accompany this growth, they wanted a complete redesign of their entire online presence.
The Challenges
Migrating the Site
One of the biggest challenges we faced during our time working with LeatherUp was migrating their entire product and customer base to Shopify Plus. This is always a challenge when it comes to moving a large store. However, we were able to work through the issues with minimal impact on their business.
The Redesign
The site redesign posed a challenge for us as we had to ensure that LeatherUp's branding remained consistent across all pages. With a large customer base and a steady stream of visitors, it became crucial that the site's design and content reflect LeatherUp's brand identity.
Furthermore, with the influx of new products, it became important to factor in responsiveness and loading speeds. We identified the need to create a more user-friendly site that was responsive, fast and easy to navigate.
The Services We Delivered
- Shopify configuration
- Shopify Plus web design & development
- Custom theme development & optimization
- Content strategy
- Copywriting
- Testing
- Training
- ERP integration
- Unlimited revisions and support
The Results
- +70% increase in conversion rates
- -20% bounce rates
- +15% order value
Homepage
The LeatherUp homepage is a powerful tool for ecommerce, but it wasn't always that way.
When we got started, their old homepage was cluttered with text and links, which made it hard to find the products you were looking for. The result? Visitors clicked away without buying anything.
So we took a fresh look at their website and found ways to improve their home page experience so that visitors could quickly find what they wanted and get out of there—with a smile on their faces!
We redesigned the site with a focus on punchy graphics, top collections, all categories and best-selling products. We also added a sticky header and announcement banner that highlights free shipping, the return guarantee and 3.5 million users since 1999!
Navigation
LeatherUp is a leading online retailer of leather motorcycle gear and accessories. They are the world's largest online retailer of motorcycle clothing, boots, helmets, gloves and more.
They were interested in redesigning their website navigation because they felt that it wasn't intuitive enough for their customers. A customer would have to spend too much time searching for a specific product or category on the website.
We agreed with them that this could be improved, so we designed a new navigation system where all of their products are categorized by brand name, price range and type of product (such as gloves). This new design makes it easy for customers to find what they're looking for quickly and easily on the site.
The ERP
One of the biggest challenges that LeatherUp faces is keeping up with the demand for its products. They've been successful at marketing their products and expanding their customer base, but they need help connecting their website with their ERP systems to keep track of inventory.
When we first spoke with LeatherUp about this issue last year, they were frustrated because they had tried several different options but none worked well enough for them. They didn't want to give up on finding a solution because they knew it was important for their business growth going forward.
We connected them with a custom ERP system that integrates seamlessly with the custom website we built. We made sure that the system was easy to use and that it met all of their needs. In addition, we trained them on how to use the system so they could manage their inventory themselves.
Product Pages
Brand-Centric Design
One of the biggest challenges that LeatherUp faces is keeping up with the demand for its products. They've been successful at marketing their products and expanding their customer base, but they need help connecting their website with their ERP systems to keep track of inventory.
When we first spoke with LeatherUp about this issue last year, they were frustrated because they had tried several different options but none worked well enough for them. They didn't want to give up on finding a solution because they knew it was important for their business growth going forward.
We connected them with a custom ERP system that integrates seamlessly with the custom website we built. We made sure that the system was easy to use and that it met all of their needs. In addition, we trained them on how to use the system so they could manage their inventory themselves.
Ready to Take Your Website to the Next Level?
At Webinopoly, we believe in establishing long-term partnerships. Our goal is to help you succeed online—and that starts with giving your business the right tools and resources it needs to thrive on the Internet.
To learn more about our process and to schedule a free consultation, reach out to one of our experts today.