Account Audit & Strategy
Review structure, search terms, bidding, tracking and spend to find waste and missed demand before changing anything.
GOOGLE ADS • SHOPPING • PERFORMANCE MAX • MEASUREMENT
Paid Media That Buys Qualified Demand.
Google Ads and performance campaigns built around qualified demand — tight account structure, clean conversion data and budgets that follow what actually sells.
Our expertise
ACCOUNT STRUCTURE
Campaigns, match types and negatives organized around real intent.
SHOPPING & PMAX
Product feeds, Shopping and Performance Max engineered for margin.
MEASUREMENT
Conversion data that teaches bidding what a good customer looks like.
Paid media managed against profit, not clicks.
- Profit-first bidding
- Clean conversion data
- Weekly search-term review
- Transparent reporting
Paid Media
Spend Follows What Sells.
Most wasted ad spend is not a creative problem. It comes from broad matching on searches no qualified buyer would type, a single campaign trying to do five jobs, and bidding systems optimizing toward form fills instead of revenue. Webinopoly fixes the structure first, then scales what proves profitable.
That means search terms reviewed every week, product feeds treated as a channel, conversion data cleaned before it trains automated bidding, and reporting that ties spend to qualified pipeline and margin — not impressions.
Capabilities
Every Lever in the Account.
Engage the parts of paid acquisition your team needs support with.
Search Campaigns
Brand, non-brand and competitor campaigns organized by intent, with match types and negatives that keep spend on qualified searches.
Negative Keyword Management
Weekly search-term reviews and shared negative lists that stop budget leaking into irrelevant traffic.
Shopping & Merchant Center
Feed optimization, product titles, custom labels and Merchant Center health so products show for the right queries.
Performance Max
Asset groups, audience signals, feed segmentation and brand exclusions that keep automation pointed at profitable growth.
Bidding & Budget Allocation
Target ROAS and CPA strategies set from real margins, with budget shifted toward the campaigns that earn it.
Conversion Tracking
GA4, Google Ads tags, enhanced conversions and consent mode configured so bidding learns from accurate data.
Offline Conversion Imports
Feed qualified leads and closed revenue from your CRM back to Google Ads so optimization favors real customers.
Landing Page Alignment
Match the ad’s promise to the landing page, test messaging and remove friction that wastes paid clicks.
Reporting & Forecasting
Dashboards tied to revenue, lead quality and margin, plus budget forecasts grounded in historical performance.
Ready to define the right scope?
Review the Ad AccountProject fit
Where Are You Starting?
Engagements are scoped to the state of the account and the growth goal.
Account architecture
Three Systems Behind a Profitable Account.
Paid media performs when structure, data and spend decisions are designed together.
Structure & Intent
Campaigns split by intent, match types used deliberately, negatives maintained and search terms reviewed weekly.
Feeds & Automation
Product data, Shopping and Performance Max configured with segmentation and guardrails so automation optimizes toward margin.
Measurement & Bidding
Accurate conversions, enhanced conversions and offline imports that let bidding learn from real customers.
Our process
How a Webinopoly Paid Media Engagement Runs
Audit
Review account history, search terms, tracking, feeds and spend against business goals.
Fix Tracking
Correct conversion actions, consent and enhanced conversions so the data can be trusted.
Restructure
Rebuild campaigns around intent, add negatives and segment products by margin.
Launch
Roll changes out in stages with clear baselines so impact is measurable.
Optimize
Weekly search-term reviews, bid and budget adjustments, feed and creative tests.
Report
Monthly reporting on qualified leads, revenue, ROAS and cost per acquisition.
Scale
Expand into new campaigns, audiences and markets once the unit economics hold.
Profit-first measurement
Bidding Is Only as Smart as the Data Behind It
Automated bidding learns from whatever you tell it is a conversion. We make sure it is learning from customers worth paying for.
- Conversion action audit
- Enhanced conversions
- Consent Mode v2
- Offline conversion imports
- Value-based bidding
- Merchant Center health
- Brand vs. non-brand reporting
- Weekly search-term reviews
- Margin-aware budgets
Planning guidance
Questions Worth Answering Before Spending More
Clear answers here prevent most paid media waste.
Performance Max can work well for ecommerce with a healthy product feed and accurate conversion data. It needs brand exclusions, sensible asset groups and feed segmentation, and it rarely replaces a well-structured Search campaign entirely.
The conversion closest to revenue you can measure reliably — purchases with value, qualified leads or closed deals imported from your CRM. Optimizing to cheap form fills usually buys more cheap form fills.
Enough for each campaign to collect meaningful conversion data within a few weeks. Budgets are sized from search volume, expected cost per click and conversion rates rather than a fixed package.
In-house works when someone owns it every week. An agency adds structure, tracking expertise and pattern recognition across many accounts — ideally working alongside your team rather than in a black box.
Start with the account
See Where Your Ad Budget Is Really Going.
Share access or a recent export and what a qualified customer looks like. We will show you where spend is leaking and what to fix first.
Related expertise
Connect Paid Media to the Rest of Growth.
FAQ
Questions buyers ask before starting this work.
Our core focus is Google Ads — Search, Shopping, Performance Max and YouTube — with Microsoft Ads where the audience justifies it. Paid social can be coordinated when it shares the same measurement and funnel.
Waste reduction from negatives and restructuring often shows within the first few weeks. Bidding strategies need time to relearn from corrected conversion data, so most accounts stabilize over one to three months.
Yes. We work inside your own Google Ads account, so you keep full ownership of the account, data and history.
Reporting focuses on qualified leads, revenue, ROAS and cost per acquisition, with search-term and budget insights — not just impressions and clicks.
Yes. Tracking is usually the first thing we review: conversion actions, GA4, tag configuration, enhanced conversions, consent mode and offline imports.
Both. Ecommerce work centers on feeds, Shopping and Performance Max; lead generation centers on intent, landing pages and importing lead quality from the CRM.
Request a quote
Tell us where ad spend is falling short.
Share the account, what a qualified customer looks like and what has already been tried. We’ll help identify where spend is leaking and what to fix first.