One of the primary goals was to give http://rothrugs.com/ a more modern and consistent look. Using a responsive approach, our consultants created a design signal that is clean, yet visually rich. Creating responsive grids delivered a highly usable experience at all screen resolutions, including tablet and mobile devices.
Restructuring the site and reorganizing the content was a major task, with multiple services, help resources, and site structure and presentation were completely retooled to better serve their customers and potential customers. A responsive content strategy prioritized information based on device, without losing the rich, full-site experience.
Project Results Included:
A responsive Website that scales perfectly at any screen size and allows for touch interaction on mobile devices.
CSS3 transitions where appropriate.
High resolution icons for devices with retina displays.
Major breakpoints at 480, 767, and 958, as well as several minor breakpoints for an improved experience.
Standardized layout and look and feel across all areas of the site.
A modern, clean design to better identify Roth Rugs Mobility as a leader in the shipping industry.
Well-organized content for improved find ability and brand positioning as an authority.