Project Name: Innovative Trial Services
As 2016 begins, so does Innovative Trial Services. The idea to create ITS began several years ago when its founders, all well respected leaders in the industry who were at that time working for large companies, began to talk about creating a trial boutique. Our goal was to create a realistic dream team consisting of the best of the best in order to provide our clients with the highest level of service available in the industry.
One of the primary goals was to give innovativetrialservices.com a more modern and consistent look. Using a responsive approach, our consultants created a design signal that is clean, yet visually rich. Creating responsive grids delivered a highly usable experience at all screen resolutions, including tablet and mobile devices.
Restructuring the site and reorganizing the content was a major task, with multiple services, help resources, and support.Iinnovativetrialservices.com’s site structure and presentation were completely retooled to better serve their customers and potential customers. A responsive content strategy prioritized information based on device, without losing the rich, full-site experience.
Project Results Included:
A responsive Website that scales perfectly at any screen size and allows for touch interaction on mobile devices.
CSS3 transitions where appropriate.
High resolution icons for devices with retina displays.
Major breakpoints at 480, 767, and 958, as well as several minor breakpoints for an improved experience.
Standardized layout and look and feel across all areas of the site.
A modern, clean design to better identify USA2Me as a leader in the shipping industry.
Well-organized content for improved findability and brand positioning as an authority.